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What is Salesforce Customer 360?

Gain an in-depth insight into your clientele to offer them the seamless experiences they seek. Create unified customer profiles that emphasize pertinent details and merge all your data cohesively on a single platform. Connect your diverse data sources to a central hub for secure and efficient information sharing. Ensure smooth integration between applications and Salesforce organizations, allowing data to flow effortlessly throughout all your cloud services. Enable your systems to recognize each customer through a singular, reconciled profile. Provide data stewards with the essential tools to comply with regulatory standards. By allowing access to contact profiles and customer information across different organizations, you can guarantee fluid interactions. Leveraging a unified customer profile promotes personalized engagement throughout your cloud environments, ultimately boosting customer satisfaction and loyalty. This comprehensive strategy not only enhances your approach to customer interaction but also paves the way for long-term relationships built on trust and understanding.

What is Acquia CDP?

Integrate customer data from multiple sources to establish a cohesive and lasting customer identifier that can be utilized across the organization. Equip interdisciplinary teams with insights generated through machine learning, which supports extensive individualized segmentation efforts. Revamp your marketing strategies and elevate customer interactions by harnessing centralized data that provides valuable insights. Employ behavioral analytics to ensure smooth experiences across various channels, enhancing the overall customer journey. A more transparent view of customer information allows for improved personalization, refining the accuracy of your marketing approach and decision-making processes. Provide your entire organization with thorough access to data, facilitating effective analysis on both individual and collective scales. Utilize predictive modeling techniques to craft personalized content that resonates with established behavioral patterns. Implement persona models that categorize customers into segments based on a wide array of factors, aiding in targeted outreach. Make use of recommendation algorithms to pinpoint the best next actions for customer segments as well as individual clients. By adopting these strategies, businesses can greatly enhance customer engagement and satisfaction levels, ultimately leading to increased loyalty and retention. Continuous improvement in understanding customer needs will drive future success and foster lasting relationships.

Media

Media

Integrations Supported

Salesforce
Salesforce Marketing Cloud
Salesforce Service Cloud
Acquia Cloud Platform
Acquia DAM (Widen)
Acquia PIM
Adobe Analytics
CT Mobile
Company Secretary
Configure One Cloud
Global Shop Solutions
IBM Watson
Indent
Kinective Bridge
Klaviyo
LiveRamp
Oracle Responsys
Salesforce Essentials
Salesforce Sales Engagement
Whelp

Integrations Supported

Salesforce
Salesforce Marketing Cloud
Salesforce Service Cloud
Acquia Cloud Platform
Acquia DAM (Widen)
Acquia PIM
Adobe Analytics
CT Mobile
Company Secretary
Configure One Cloud
Global Shop Solutions
IBM Watson
Indent
Kinective Bridge
Klaviyo
LiveRamp
Oracle Responsys
Salesforce Essentials
Salesforce Sales Engagement
Whelp

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/solutions/customer-360/

Company Facts

Organization Name

Acquia

Date Founded

2007

Company Location

United States

Company Website

www.acquia.com/products/acquia-cdp

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

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