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What is Salesforce Data 360?

Data 360 is Salesforce’s advanced data activation platform built to power unified, AI-ready business operations. Formerly known as Data Cloud, it centralizes fragmented enterprise data into a single trusted ecosystem. Its Zero-Copy integration model allows companies to connect directly to existing data warehouses like Snowflake, Databricks, and Google BigQuery without moving data. This architecture eliminates duplication while preserving real-time access to critical information. Data 360 ingests and harmonizes diverse data types, including transactional records, customer interactions, documents, and images. Intelligent identity resolution matches customer records across systems to create unified profiles. Governance tools ensure secure, policy-based data management and compliance. The platform enables dynamic segmentation, predictive analytics, and calculated business metrics. Real-time triggered flows allow organizations to automate actions based on insights. Data can be activated across marketing, service, sales, and advertising platforms. As the backbone of Agentforce, Data 360 provides context-rich intelligence to AI-driven workflows. It transforms enterprise data into a scalable, actionable foundation for growth and innovation.

What is Oracle Marketing?

Elevate your business growth and strengthen brand loyalty through Oracle CX Marketing, an all-encompassing set of digital marketing solutions within Oracle Cloud CX tailored for both B2B and B2C marketers. This powerful platform enables users to harness real-time data and customer insights to create customized experiences. By unifying customer interactions, purchases, and demographic data across diverse areas such as marketing, sales, service, and administrative functions, businesses can curate outstanding experiences for each customer. Collect data from various channels, apply intelligence on a large scale, and leverage insights to deliver personalized engagements at pivotal moments. This method empowers marketers to combine their intuition and creativity to craft captivating campaigns and memorable experiences for consumers. Concentrate on high-value clientele, refine lead generation processes, boost customer loyalty and growth, and ensure consistent, tailored communication across all platforms and geographical areas. In doing so, this comprehensive strategy not only enhances brand engagement but also prepares your business for lasting success in an increasingly competitive environment, ultimately ensuring relevance and adaptability in the ever-evolving market landscape.

Media

Media

Integrations Supported

Eloqua
LinkedIn Sales Navigator
Amazon RDS
Azure Cosmos DB
Azure SQL Database
Azure Service Bus
CollectXpert
DBeaver Community
Epicor Kinetic
Facebook
Google Campaign Manager 360
HelloSky
IBM Informix
Redis
SAP S/4HANA
Salesforce
Xero
ZoomInfo

Integrations Supported

Eloqua
LinkedIn Sales Navigator
Oracle Unity Customer Data Platform

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/data/

Company Facts

Organization Name

Oracle

Date Founded

1977

Company Location

United States

Company Website

www.oracle.com

Categories and Features

Categories and Features

Marketing Automation

Analytics / ROI Tracking
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Segmentation
Website Visitor Tracking

Personalization

Not specified

RFM Analysis

Not specified

Session Replay

Not specified

Popular Alternatives

Popular Alternatives

Segment Reviews & Ratings

Segment

Twilio