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What is Koa?

Salesforce Koa marks the company's first CRM reasoning model specifically designed for Agentforce, leveraging the power of NVIDIA Nemotron and drawing from an extensive 27 years of Salesforce CRM knowledge to adeptly handle complex, multi-step tasks in enterprise settings. This model is built upon nearly three decades of CRM application expertise and has been further refined through training on a specialized synthetic dataset that mirrors genuine business workflows, processes, and compliance requirements. The training scenarios are meticulously designed to emulate the reasoning, tool usage, and decision-making strategies that Agentforce agents utilize throughout the customer journey, including critical activities such as lead generation, opportunity qualification, and service case resolution across more than 14 distinct industries. Koa is purpose-built for precise CRM functionalities and is evaluated using the Salesforce CRM Bench, which includes authentic workflows like opportunity updates, case routing, and follow-up scheduling. Salesforce reports that Koa delivers an 11% improvement in accuracy for choosing the right actions and recalls customer context with a reliability that is 2.1 times superior to earlier models. This groundbreaking methodology not only boosts operational efficiency but also greatly enhances the overall customer experience, making it a vital tool for businesses aiming to optimize their customer interactions. By integrating advanced reasoning capabilities, Koa positions itself as a transformative solution in the realm of customer relationship management.

What is Salesforce Agentforce Marketing?

Agentforce Marketing by Salesforce is an AI-driven marketing platform designed to deliver dynamic, personalized engagement across the entire customer lifecycle. Previously known as Marketing Cloud, it unifies data, automation, and intelligent agents into a single marketing ecosystem. The platform enables real-time, two-way communication across multiple digital channels. With a centralized customer data foundation, marketers gain a complete and actionable view of every interaction. AI-powered tools help generate audience segments, optimize campaigns, and personalize content automatically. Cross-channel orchestration ensures consistent messaging from acquisition to loyalty. Marketing Cloud supports B2B marketing automation as well as B2C engagement strategies. Built-in analytics measure performance and guide smarter budget allocation. Loyalty management tools help brands deepen customer relationships and drive retention. The platform integrates seamlessly with Salesforce CRM to align marketing with sales and service. Agentforce Marketing continuously learns from data to improve outcomes over time. It enables organizations to spark meaningful conversations and turn engagement into sustained growth.

Media

Media

Integrations Supported

Salesforce Agentforce

Integrations Supported

Salesforce Agentforce
Antavo
Brevo
Causal
DBxtra
Descartes Pacejet
FunMobility DXP
Knak
MTX SafeVax
Monoloop
Phaedon
Pimcore
Retreaver
RevCent
Ricochet360
StoreConnect
Tatango
Uniform
WebLink Connect
stensul

API Availability

API Availability

Has API

Pricing Information

Pricing not provided
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/agentforce/koa/

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/marketing/

Categories and Features

AI Models

Not specified

AI Reasoning Models

Not specified

Categories and Features

AI Marketing

Not specified

AI Marketing Agents

Not specified

Campaign Management

Channel Management
Email Marketing
Event Triggered Actions
Multi-Campaign

Email Marketing

A/B Testing
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Marketing Automation

Not specified

RFM Analysis

Not specified

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