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What is Salesforce Loyalty Management?

Salesforce Loyalty Management serves as a robust platform designed to help organizations create and manage intelligent, tailored loyalty programs that enhance customer engagement and increase their lifetime value. Built on the Salesforce Customer 360 Platform, it enables businesses to craft loyalty schemes featuring various tiers, points, rewards, and benefits that cater to both B2B and B2C markets. This solution fosters collaboration across diverse sectors, allowing customers to earn and redeem rewards across multiple brands, while also equipping businesses with tools for effectively onboarding partners and coordinating joint marketing campaigns. By utilizing AI-driven functionalities, it helps companies identify brand advocates, oversee referral programs, and deliver personalized promotions based on customer data and behavioral insights. In addition, when integrated with Salesforce Marketing Cloud, Service Cloud, and Tableau, Loyalty Management provides a unified view of the customer, facilitating smooth interactions at every touchpoint. This holistic strategy not only strengthens customer loyalty but also contributes to sustainable growth for businesses over the long term. Ultimately, the platform positions brands to build lasting relationships with their customers, ensuring they remain engaged and satisfied.

What is Glue Loyalty?

Glue is an innovative loyalty program designed to empower local small and medium-sized businesses (SMBs) in cultivating customer loyalty tailored to their unique requirements. Acting as a dedicated loyalty manager, Glue comprehends the nuances of your business and the preferences of your clientele. Utilizing cutting-edge machine learning technology, Glue draws insights from a vast network of SMBs worldwide, enabling it to proficiently oversee all aspects of loyalty. This support not only boosts your revenue potential but also allows you to focus on managing your business effectively. In just 10-15 minutes, you can complete a straightforward questionnaire, after which Glue will develop a customized, branded membership club. This platform facilitates engagement with customers across various channels and automates the delivery of reminders, incentives, and notifications on a weekly basis. Glue ensures your customers remain informed by providing clear reports that track loyalty and sales growth while also offering insightful recommendations for future loyalty initiatives. By streamlining customer interactions, Glue helps foster a more engaged and loyal customer base.

Media

Media

Integrations Supported

Facebook Messenger
Google Ads
Salesforce
Salesforce Customer 360
Salesforce Marketing Cloud
Salesforce Service Cloud
SendGrid
Shopify
Tableau
Treez
Twilio
WhatsApp
WooCommerce

Integrations Supported

Facebook Messenger
Google Ads
Salesforce
Salesforce Customer 360
Salesforce Marketing Cloud
Salesforce Service Cloud
SendGrid
Shopify
Tableau
Treez
Twilio
WhatsApp
WooCommerce

API Availability

Has API

API Availability

Has API

Pricing Information

$20,000 per month
Free Trial Offered?
Free Version

Pricing Information

$0 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/marketing/loyalty-management/

Company Facts

Organization Name

Glue Loyalty

Date Founded

2013

Company Location

Israel

Company Website

glueloyalty.com/turning-customers-into-regulars/

Categories and Features

Customer Loyalty

CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management

Loyalty Management

CRM
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management
White Label

Categories and Features

Customer Loyalty

CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management

Loyalty Management

CRM
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management
White Label

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