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What is Salesforce Loyalty Management?

Salesforce Loyalty Management serves as a robust platform designed to help organizations create and manage intelligent, tailored loyalty programs that enhance customer engagement and increase their lifetime value. Built on the Salesforce Customer 360 Platform, it enables businesses to craft loyalty schemes featuring various tiers, points, rewards, and benefits that cater to both B2B and B2C markets. This solution fosters collaboration across diverse sectors, allowing customers to earn and redeem rewards across multiple brands, while also equipping businesses with tools for effectively onboarding partners and coordinating joint marketing campaigns. By utilizing AI-driven functionalities, it helps companies identify brand advocates, oversee referral programs, and deliver personalized promotions based on customer data and behavioral insights. In addition, when integrated with Salesforce Marketing Cloud, Service Cloud, and Tableau, Loyalty Management provides a unified view of the customer, facilitating smooth interactions at every touchpoint. This holistic strategy not only strengthens customer loyalty but also contributes to sustainable growth for businesses over the long term. Ultimately, the platform positions brands to build lasting relationships with their customers, ensuring they remain engaged and satisfied.

What is LoyaltyTrac?

Leading automotive brands such as GM, Ford, and Nissan have acknowledged the considerable advantages of developing a national loyalty program tailored to their specific offerings. This strategy is based on the premise that nurturing enduring connections with customers can result in repeated vehicle purchases as time goes on. Although these original equipment manufacturer (OEM) loyalty initiatives are successful at building brand loyalty, they frequently do not extend their effectiveness to local dealerships. In addition, while captive financing solutions provide easier access to new vehicles for customers, the implementation of a dedicated service department could significantly improve customer retention rates. Adopting a captive service strategy stands out as one of the most profitable tactics in today’s automotive retail landscape. By integrating customers into a membership program linked to your service department, you can guarantee a steady stream of business. This type of membership encourages clients to depend on your services and solidifies your dealership as their go-to option for future car purchases and regular maintenance. Therefore, it is essential to create an engaging and streamlined customer experience to ensure sustained success in the competitive automotive industry. Moreover, cultivating such loyalty not only benefits the dealership but also enhances customer satisfaction, fostering a positive feedback loop that can drive further sales and service opportunities.

Media

Media

Integrations Supported

Salesforce
Salesforce Customer 360
Salesforce Marketing Cloud
Salesforce Service Cloud
Tableau

Integrations Supported

Salesforce
Salesforce Customer 360
Salesforce Marketing Cloud
Salesforce Service Cloud
Tableau

API Availability

Has API

API Availability

Has API

Pricing Information

$20,000 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/marketing/loyalty-management/

Company Facts

Organization Name

Performance Loyalty Group

Date Founded

2002

Company Location

United States

Company Website

performanceloyaltygroup.com/dealership-loyalty-rewards-program-dealer-loyalty-program/

Categories and Features

Customer Loyalty

CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management

Loyalty Management

CRM
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management
White Label

Categories and Features

Customer Loyalty

CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management

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