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What is Salesforce Marketing Cloud Account Engagement?

Salesforce Marketing Cloud Account Engagement, formerly known as Pardot, emerges as the leading choice for boosting B2B marketing automation, removing the need for complex IT or development assistance. This platform is specifically designed to equip users with the means to generate premium leads and maintain a consistent stream of opportunities, which ultimately contributes to increased profitability. Its all-encompassing interface is filled with functionalities such as Analytics, ROI Tracking, Campaign Segmentation, Channel Management, Drip Campaigns, Landing Pages, Web Forms, Lead Management, Nurturing and Scoring, Multivariate Testing, Search and Social Marketing, along with Website Visitor Tracking. By utilizing this tool, organizations can build lasting connections with their customers through scalable and tailored outreach, while promoting synergy with sales and customer service teams. Users can effortlessly design dynamic, personalized emails and landing pages with just a few clicks, eliminating the need for coding and significantly simplifying the process. Furthermore, sales representatives have full visibility into prospect engagement, allowing for a smooth transfer of leads that optimizes conversion rates. This comprehensive approach not only enhances marketing effectiveness but also ensures that businesses stay competitive in a rapidly evolving digital landscape.

What is BizConnector?

BizConnector streamlines the follow-up process by automating emails and texts for each lead in Salesforce based on the business rules you establish. This innovative tool enhances workflow and marketing for small enterprises, offering an immediate return on investment starting at just $59 monthly, with no setup fees or long-term commitments required. By ensuring that you deliver the right message to the appropriate person at the perfect time, BizConnector allows for the effortless creation of campaigns tailored to the specific needs of your target demographic. Our advanced email marketing features facilitate engaging interactions with both customers and leads through dynamic, personalized content that resonates with their interests. You can effectively nurture your leads and customers by automatically responding to their actions in real-time. With our user-friendly business rules system, crafting successful campaigns that adapt to changing lead and customer behaviors becomes a seamless endeavor, ensuring your marketing remains relevant and effective. Additionally, this adaptability empowers you to continuously refine your approach, maximizing engagement and conversion rates over time.

Media

Media

Integrations Supported

Aidaptive
AppEQ.ai
BigLittle RevenUp
Blackthorn Events
CallSquad
Conversica
Forwrd
GetAccept
Grouparoo
Knak
MARMIND
Magento
Microsoft Outlook
Replyify
VBrick
Veeqo
WordPress
Zoom Webinars
ZoomInfo Chat
ebCard

Integrations Supported

Aidaptive
AppEQ.ai
BigLittle RevenUp
Blackthorn Events
CallSquad
Conversica
Forwrd
GetAccept
Grouparoo
Knak
MARMIND
Magento
Microsoft Outlook
Replyify
VBrick
Veeqo
WordPress
Zoom Webinars
ZoomInfo Chat
ebCard

API Availability

Has API

API Availability

Has API

Pricing Information

$1000.00/month/user
Free Trial Offered?
Free Version

Pricing Information

$59.00/month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/marketing/b2b-automation/

Company Facts

Organization Name

MacMicro

Date Founded

1991

Company Location

United States

Company Website

www.bizconnector.com

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Landing Page

A/B Testing
Analytics
Drag & Drop
Form Creation
Real Time Editing
Responsive
SEO Management
Templates

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Categories and Features

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

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