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What is Salesforce Marketing Cloud Account Engagement?

Salesforce Marketing Cloud Account Engagement, formerly known as Pardot, emerges as the leading choice for boosting B2B marketing automation, removing the need for complex IT or development assistance. This platform is specifically designed to equip users with the means to generate premium leads and maintain a consistent stream of opportunities, which ultimately contributes to increased profitability. Its all-encompassing interface is filled with functionalities such as Analytics, ROI Tracking, Campaign Segmentation, Channel Management, Drip Campaigns, Landing Pages, Web Forms, Lead Management, Nurturing and Scoring, Multivariate Testing, Search and Social Marketing, along with Website Visitor Tracking. By utilizing this tool, organizations can build lasting connections with their customers through scalable and tailored outreach, while promoting synergy with sales and customer service teams. Users can effortlessly design dynamic, personalized emails and landing pages with just a few clicks, eliminating the need for coding and significantly simplifying the process. Furthermore, sales representatives have full visibility into prospect engagement, allowing for a smooth transfer of leads that optimizes conversion rates. This comprehensive approach not only enhances marketing effectiveness but also ensures that businesses stay competitive in a rapidly evolving digital landscape.

What is DemandCenter?

eTrigue DemandCenter serves as a robust cloud-based marketing automation tool tailored for small to medium-sized businesses across various industries such as healthcare, advertising, technology, utilities, transportation, and B2B sectors. Its user-friendly interface facilitates the seamless creation of both outbound and inbound marketing strategies, alongside the development of email campaigns and landing pages aimed at attracting quality leads. By utilizing eTrigue DemandCenter, organizations can boost their marketing return on investment through effective demand generation management, harnessing advanced capabilities for nurturing leads, scoring them, and tracking anonymous visitors to their websites. This platform not only optimizes marketing workflows but also equips businesses with the insights needed to make informed, data-driven choices that can markedly enhance their overall marketing performance. Ultimately, eTrigue DemandCenter stands out as an essential resource for businesses looking to elevate their marketing efforts and achieve better results.

Media

Media

Integrations Supported

Captello
Cloud Elements
DemandJump
DiscoverOrg
Forwrd
GA Connector
Gainsight
Gigasheet
Gravity Forms
Knak
Lyyti
Panoply
Secuvy AI
Solodev CMS
Survicate
Webeo
ZoomInfo Marketing
atEvent
impact.com/advocate

Integrations Supported

Captello
Cloud Elements
DemandJump
DiscoverOrg
Forwrd
GA Connector
Gainsight
Gigasheet
Gravity Forms
Knak
Lyyti
Panoply
Secuvy AI
Solodev CMS
Survicate
Webeo
ZoomInfo Marketing
atEvent
impact.com/advocate

API Availability

Has API

API Availability

Has API

Pricing Information

$1000.00/month/user
Free Trial Offered?
Free Version

Pricing Information

$600.00/month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/marketing/b2b-automation/

Company Facts

Organization Name

eTrigue

Date Founded

2005

Company Location

United States

Company Website

www.etrigue.com

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Landing Page

A/B Testing
Analytics
Drag & Drop
Form Creation
Real Time Editing
Responsive
SEO Management
Templates

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Categories and Features

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

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