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What is Salesforce Marketing Cloud Account Engagement?

Salesforce Marketing Cloud Account Engagement, formerly known as Pardot, emerges as the leading choice for boosting B2B marketing automation, removing the need for complex IT or development assistance. This platform is specifically designed to equip users with the means to generate premium leads and maintain a consistent stream of opportunities, which ultimately contributes to increased profitability. Its all-encompassing interface is filled with functionalities such as Analytics, ROI Tracking, Campaign Segmentation, Channel Management, Drip Campaigns, Landing Pages, Web Forms, Lead Management, Nurturing and Scoring, Multivariate Testing, Search and Social Marketing, along with Website Visitor Tracking. By utilizing this tool, organizations can build lasting connections with their customers through scalable and tailored outreach, while promoting synergy with sales and customer service teams. Users can effortlessly design dynamic, personalized emails and landing pages with just a few clicks, eliminating the need for coding and significantly simplifying the process. Furthermore, sales representatives have full visibility into prospect engagement, allowing for a smooth transfer of leads that optimizes conversion rates. This comprehensive approach not only enhances marketing effectiveness but also ensures that businesses stay competitive in a rapidly evolving digital landscape.

What is Emercury?

Kick off your campaign by zeroing in on a specific lead behavior, which will allow you to formulate a customized response that fits almost any situation in your marketing initiatives. Tailor your messaging to align with the actions taken by your customers. Are you struggling to guarantee that your emails arrive as intended? Are you feeling overwhelmed by the lack of visibility into how your campaign is progressing? Worried about the risks of having your account suspended? Tired of receiving generic support that doesn't address your unique challenges? If these concerns resonate with you, you’ve come to the right spot. Our delivery strategy emphasizes not only the successful transmission of your emails but also the enhancement of their engagement rates. Although this may appear simple, it is fundamental to our mission. Crafting a broadcast message that engages your subscribers is effortless, thanks to our intuitive HTML editor or Drag and Drop Template Editor. You have the capability to easily send personalized messages that truly connect with each customer. Furthermore, segmenting your audience according to their engagement levels enables you to concentrate your efforts on the most active subscribers, which will ultimately lead to more effective outcomes. By focusing on these approaches, you can significantly elevate your marketing effectiveness and ensure that your communication resonates deeply with your audience. Remember, it’s about building relationships that matter.

Media

Media

Integrations Supported

Accent Technologies
AppointmentCore
Aprimo
Blendo
Eventur
Fable
FormKeep
Gigasheet
Gmail
GoodData
Google Analytics
Kayako
Meltano
Oktopost
Salesforce Analytics Cloud
Salesforce Marketing Cloud Personalization
StarfishETL
Tourial
Visual Visitor
Zapier

Integrations Supported

Accent Technologies
AppointmentCore
Aprimo
Blendo
Eventur
Fable
FormKeep
Gigasheet
Gmail
GoodData
Google Analytics
Kayako
Meltano
Oktopost
Salesforce Analytics Cloud
Salesforce Marketing Cloud Personalization
StarfishETL
Tourial
Visual Visitor
Zapier

API Availability

Has API

API Availability

Has API

Pricing Information

$1000.00/month/user
Free Trial Offered?
Free Version

Pricing Information

$19.00/month/user
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/marketing/b2b-automation/

Company Facts

Organization Name

Emercury

Date Founded

2006

Company Location

United States

Company Website

www.emercury.net

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Landing Page

A/B Testing
Analytics
Drag & Drop
Form Creation
Real Time Editing
Responsive
SEO Management
Templates

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Categories and Features

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

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