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What is Salesforce Marketing Cloud Account Engagement?

Salesforce Marketing Cloud Account Engagement, formerly known as Pardot, emerges as the leading choice for boosting B2B marketing automation, removing the need for complex IT or development assistance. This platform is specifically designed to equip users with the means to generate premium leads and maintain a consistent stream of opportunities, which ultimately contributes to increased profitability. Its all-encompassing interface is filled with functionalities such as Analytics, ROI Tracking, Campaign Segmentation, Channel Management, Drip Campaigns, Landing Pages, Web Forms, Lead Management, Nurturing and Scoring, Multivariate Testing, Search and Social Marketing, along with Website Visitor Tracking. By utilizing this tool, organizations can build lasting connections with their customers through scalable and tailored outreach, while promoting synergy with sales and customer service teams. Users can effortlessly design dynamic, personalized emails and landing pages with just a few clicks, eliminating the need for coding and significantly simplifying the process. Furthermore, sales representatives have full visibility into prospect engagement, allowing for a smooth transfer of leads that optimizes conversion rates. This comprehensive approach not only enhances marketing effectiveness but also ensures that businesses stay competitive in a rapidly evolving digital landscape.

What is Forwrd?

Define your key performance indicators (KPI), and Forwrd will design a predictive scoring model that incorporates factors closely linked to your KPI. Utilizing predictive scoring enables you to swiftly and accurately identify and rank leads, which helps in prioritizing your outreach efforts more effectively. You can systematically assess accounts alongside their respective leads through account scoring, while also addressing customer retention by identifying and examining the elements that lead to churn. In addition, it is crucial to recognize product-qualified leads to refine lead prioritization and boost sales efficiency. Develop a self-evolving scoring model that automatically identifies new factors influencing conversions within your data and updates itself without requiring manual updates. Effortlessly identify churn signals, discover opportunities to exceed the expectations of your most valued customers, and equip your frontline teams to improve customer retention rates significantly. With a no-code approach, you can independently create and deploy AI scoring models without the necessity for specialized data teams, which simplifies the entire process. This autonomy allows businesses to respond promptly to shifts in market trends and consumer behavior, ensuring they stay ahead in a competitive landscape. Ultimately, this innovative method fosters a proactive environment that enables sustained growth and success.

Media

Media

Integrations Supported

HubSpot CRM
HubSpot Customer Platform
Salesforce
AppointmentCore
BDOW!
Data Virtuality
DiscoverOrg
Folloze
Google Sheets
Insites
Intercom
LeadSift
NeverBounce
SMS-Magic
Slack
Snowflake
Survicate
Thryv
Upland Kapost
Visual Visitor

Integrations Supported

HubSpot CRM
HubSpot Customer Platform
Salesforce
AppointmentCore
BDOW!
Data Virtuality
DiscoverOrg
Folloze
Google Sheets
Insites
Intercom
LeadSift
NeverBounce
SMS-Magic
Slack
Snowflake
Survicate
Thryv
Upland Kapost
Visual Visitor

API Availability

Has API

API Availability

Has API

Pricing Information

$1000.00/month/user
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/marketing/b2b-automation/

Company Facts

Organization Name

Forwrd

Date Founded

2021

Company Location

Israel

Company Website

www.forwrd.ai/

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Landing Page

A/B Testing
Analytics
Drag & Drop
Form Creation
Real Time Editing
Responsive
SEO Management
Templates

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Categories and Features

Revenue Intelligence

Actionable Insights
Alerts / Notifications
CRM Interactions
Call Scoring
Conversation Intelligence
Dashboard
Email/Message Interactions
Market Intelligence
Phone Call Interactions
Pipeline Visibility
Sales Coaching
Video Call Interactions

Revenue Operations

AI Insights
Account Health Dashboard
Automatic CRM Updates
Contact / Activity Tracking
RevOps Automation
Revenue Dashboard
Revenue Intelligence / Reporting
Sales Analytics
Sales Forecasting
Third-Party Data Aggregation

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