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What is Salesforce Marketing Cloud Account Engagement?

Salesforce Marketing Cloud Account Engagement, formerly known as Pardot, emerges as the leading choice for boosting B2B marketing automation, removing the need for complex IT or development assistance. This platform is specifically designed to equip users with the means to generate premium leads and maintain a consistent stream of opportunities, which ultimately contributes to increased profitability. Its all-encompassing interface is filled with functionalities such as Analytics, ROI Tracking, Campaign Segmentation, Channel Management, Drip Campaigns, Landing Pages, Web Forms, Lead Management, Nurturing and Scoring, Multivariate Testing, Search and Social Marketing, along with Website Visitor Tracking. By utilizing this tool, organizations can build lasting connections with their customers through scalable and tailored outreach, while promoting synergy with sales and customer service teams. Users can effortlessly design dynamic, personalized emails and landing pages with just a few clicks, eliminating the need for coding and significantly simplifying the process. Furthermore, sales representatives have full visibility into prospect engagement, allowing for a smooth transfer of leads that optimizes conversion rates. This comprehensive approach not only enhances marketing effectiveness but also ensures that businesses stay competitive in a rapidly evolving digital landscape.

What is GlideCampaign?

Presenting GlideCampaign - the all-encompassing white-label marketing solution that is crucial for your agency's prosperity! GlideCampaign provides you with an array of essential tools designed to capture leads, automate communication processes, and track analytics effortlessly from a unified platform. You can easily collect leads with our intuitive landing pages, surveys, forms, calendars, and a dedicated inbound phone system. Subsequently, engage with your leads automatically through voicemail, automated calls, SMS, and email outreach. Additionally, our platform features built-in capabilities for processing payments, scheduling appointments, and analyzing performance metrics. This design enables your agency to effectively manage all aspects of your clients' marketing strategies from one central location. With GlideCampaign, you can also customize the platform's branding to align with your agency's unique identity, allowing you to present it to clients as an enhanced service offering. This state-of-the-art tool not only streamlines your marketing tasks but also improves the outcomes you deliver for your clients, establishing it as a vital asset for any agency striving for marketing excellence. By leveraging GlideCampaign, you can truly embrace the future of marketing and propel your agency to unprecedented levels of success! Moreover, the ease of integration and user-friendly interface ensures that your team can start benefiting from its features right away.

Media

Media

No images available

Integrations Supported

Blendo
BrightInfo
Census
GA Connector
Gainsight
Hevo
Informa TechTarget Priority Engine
Integration.app
LinkedIn
MARMIND
Olark
ProjectManager
Quark Publishing Platform
Raklet
Retently
SSIS Integration Toolkit
Salesforce Marketing Cloud
SocialSign.in
SplashBI
Thryv

Integrations Supported

Blendo
BrightInfo
Census
GA Connector
Gainsight
Hevo
Informa TechTarget Priority Engine
Integration.app
LinkedIn
MARMIND
Olark
ProjectManager
Quark Publishing Platform
Raklet
Retently
SSIS Integration Toolkit
Salesforce Marketing Cloud
SocialSign.in
SplashBI
Thryv

API Availability

Has API

API Availability

Has API

Pricing Information

$1000.00/month/user
Free Trial Offered?
Free Version

Pricing Information

$79 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/marketing/b2b-automation/

Company Facts

Organization Name

GlideCampaign

Date Founded

2022

Company Location

India

Company Website

glidecampaign.com

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Landing Page

A/B Testing
Analytics
Drag & Drop
Form Creation
Real Time Editing
Responsive
SEO Management
Templates

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Categories and Features

CRM

Calendar/Reminder System
Call Logging
Document Storage
Email Marketing
Internal Chat Integration
Lead Scoring
Marketing Automation Integration
Mobile Access
Quotes / Proposals
Segmentation
Social Media Integration
Task Management
Territory Management

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

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