Ratings and Reviews 8 Ratings

Total
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features
design
support

Ratings and Reviews 1 Rating

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features
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support

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What is Salesforce Marketing Cloud Account Engagement?

Salesforce Marketing Cloud Account Engagement, formerly known as Pardot, emerges as the leading choice for boosting B2B marketing automation, removing the need for complex IT or development assistance. This platform is specifically designed to equip users with the means to generate premium leads and maintain a consistent stream of opportunities, which ultimately contributes to increased profitability. Its all-encompassing interface is filled with functionalities such as Analytics, ROI Tracking, Campaign Segmentation, Channel Management, Drip Campaigns, Landing Pages, Web Forms, Lead Management, Nurturing and Scoring, Multivariate Testing, Search and Social Marketing, along with Website Visitor Tracking. By utilizing this tool, organizations can build lasting connections with their customers through scalable and tailored outreach, while promoting synergy with sales and customer service teams. Users can effortlessly design dynamic, personalized emails and landing pages with just a few clicks, eliminating the need for coding and significantly simplifying the process. Furthermore, sales representatives have full visibility into prospect engagement, allowing for a smooth transfer of leads that optimizes conversion rates. This comprehensive approach not only enhances marketing effectiveness but also ensures that businesses stay competitive in a rapidly evolving digital landscape.

What is Kartra?

Start your online venture effortlessly without the necessity of hiring copywriters, web developers, designers, or system integrators! You can easily market your products or services through our sleek and secure checkout forms that accept payments via credit card and PayPal. With our amazing drag-and-drop page builder, you'll find a vast selection of professionally designed templates, ensuring that your website is both flexible and fully optimized for mobile viewing. You can efficiently compile and manage a detailed database of leads, prospects, and customers, categorizing them into specific groups using lists and custom tags. Create a multi-page funnel that skillfully turns visitors into leads, converts those leads into customers, and nurtures customers into loyal repeat buyers! In addition, you can set up both live and automated email/SMS marketing campaigns to enhance communication and engagement with your audience. Moreover, our user-friendly membership portal builder lets you effortlessly deliver your content, courses, or training materials, greatly improving the overall experience for users. This all-encompassing toolkit equips you with everything you need to take charge of your online presence and drive your business growth forward, allowing you to focus on what truly matters—your vision and goals. With these tools at your disposal, achieving success in the online marketplace has never been more accessible.

Media

Media

Integrations Supported

Evidence
Integration App
Raklet
Zapier
Blackthorn Events
CaliberMind
Campaign Genius
Collate
Gainsight
GetAccept
Hello Bar
HubSpot Marketing Hub
HubSpot Operations Hub
Insightly
Interact
Ion by Rock Content
Klipfolio
Outgrow
Playable

Integrations Supported

Evidence
Integration App
Raklet
Zapier
Blackthorn Events
CaliberMind
Campaign Genius
Collate
Gainsight
GetAccept
Hello Bar
HubSpot Marketing Hub
HubSpot Operations Hub
Insightly
Interact
Ion by Rock Content
Klipfolio
Outgrow
Playable

API Availability

Has API

API Availability

Has API

Pricing Information

$1000.00/month/user
Free Trial Offered?
Free Version

Pricing Information

$99 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/marketing/b2b-automation/

Company Facts

Organization Name

Genesis Digital

Date Founded

2013

Company Location

United States

Company Website

kartra.com

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Landing Page

A/B Testing
Analytics
Drag & Drop
Form Creation
Real Time Editing
Responsive
SEO Management
Templates

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Categories and Features

Affiliate

Affiliate Management
Affiliate Tracking
Banner Management
Commission Management
Contest Management
Coupon Management
Email / Newsletter Communication
Fraud Detection
Multi Level Marketing (MLM)
Multi-Language
Social Sharing

eCommerce

CRM
Catalog Management
Channel Management
Customer Accounts
Data Security
Email Marketing
Inventory Management
Kitting
Loyalty Program
Mobile Access
Multi-Store Management
Order Management
Product Configurator
Promotions Management
Returns Management
Reviews Management
SEO Management
Shopping Cart
Templates

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Landing Page

A/B Testing
Analytics
Drag & Drop
Form Creation
Real Time Editing
Responsive
SEO Management
Templates

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Lead Nurturing

A/B Testing
Campaign Management
Drip Campaigns
Lead Capture
Lead Notifications
Lead Scoring
Lead Segmentation
Performance Metrics
Personalization
Pipeline Management

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Online Course Platforms

Course Authoring Tools
Different Payment Options
Email Marketing
Landing Pages
Live Video Broadcasting
Marketing Automation
One on One Video Conferencing
Promotions Management
Quiz / Test / Exam Builder
Reporting / Analytics
Subscription Management
Supports Multiple Instructors
Supports Video Uploads
Website Builder

Shopping Cart

Abandoned Cart Saver
Catalog Management
Credit Card Processing
Discount / Coupon Management
Inventory Control
Product Configurator
Product Ratings / Reviews
Refund Management
Returns Management
Shipping Management
Tax Management

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