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What is Salesforce Marketing Cloud Account Engagement?

Salesforce Marketing Cloud Account Engagement, formerly known as Pardot, emerges as the leading choice for boosting B2B marketing automation, removing the need for complex IT or development assistance. This platform is specifically designed to equip users with the means to generate premium leads and maintain a consistent stream of opportunities, which ultimately contributes to increased profitability. Its all-encompassing interface is filled with functionalities such as Analytics, ROI Tracking, Campaign Segmentation, Channel Management, Drip Campaigns, Landing Pages, Web Forms, Lead Management, Nurturing and Scoring, Multivariate Testing, Search and Social Marketing, along with Website Visitor Tracking. By utilizing this tool, organizations can build lasting connections with their customers through scalable and tailored outreach, while promoting synergy with sales and customer service teams. Users can effortlessly design dynamic, personalized emails and landing pages with just a few clicks, eliminating the need for coding and significantly simplifying the process. Furthermore, sales representatives have full visibility into prospect engagement, allowing for a smooth transfer of leads that optimizes conversion rates. This comprehensive approach not only enhances marketing effectiveness but also ensures that businesses stay competitive in a rapidly evolving digital landscape.

What is Lead Wrench?

Introducing a distinctive, proprietary lead distribution framework akin to a pingtree structure, this system integrates effortlessly with your landing page forms to effectively verify, gather, and assign leads to the most appropriate buyers within your ecosystem. Specifically designed for internet marketers, this solution empowers you with enhanced control and ownership over the lead data produced from your marketing initiatives. By facilitating the "shopping" of your leads, you can optimize acceptance rates and significantly boost monetization prospects while retaining complete authority over your lead information. The Lead Wrench platform allows campaigns to dictate the processing of your lead data, simplifying the alignment of your form fields with our internal system fields and enabling the customization of delivery settings tailored to particular campaigns. You'll also receive comprehensive insights into your leads and their processing history, along with the capability to examine detailed actions and trace the entire journey of each lead. Additionally, the platform supports the convenient exportation of any report into CSV format for more thorough analysis, ensuring you have all essential tools to enhance lead performance. With these capabilities, you can refine your marketing strategies and make well-informed decisions based on rich data insights, ultimately leading to improved outcomes for your business. Embracing this innovative lead distribution system could be the key to unlocking new levels of success in your marketing efforts.

Media

Media

Integrations Supported

Airmeet
AppointmentCore
Blendo
Cloud Elements
Contently
CorralData
Domo
GA Connector
Ikigai
Insightly
Klipfolio
LeadSift
LinkedIn
Lytics
Raklet
SMS-Magic
Salesforce Analytics Cloud
SpotMe
SyncSmart
Titan

Integrations Supported

Airmeet
AppointmentCore
Blendo
Cloud Elements
Contently
CorralData
Domo
GA Connector
Ikigai
Insightly
Klipfolio
LeadSift
LinkedIn
Lytics
Raklet
SMS-Magic
Salesforce Analytics Cloud
SpotMe
SyncSmart
Titan

API Availability

Has API

API Availability

Has API

Pricing Information

$1000.00/month/user
Free Trial Offered?
Free Version

Pricing Information

$147 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/marketing/b2b-automation/

Company Facts

Organization Name

Lead Wrench

Date Founded

2011

Company Location

United States

Company Website

www.leadwrench.com

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Landing Page

A/B Testing
Analytics
Drag & Drop
Form Creation
Real Time Editing
Responsive
SEO Management
Templates

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Categories and Features

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

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