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What is Salesforce Marketing Cloud Account Engagement?

Salesforce Marketing Cloud Account Engagement, formerly known as Pardot, emerges as the leading choice for boosting B2B marketing automation, removing the need for complex IT or development assistance. This platform is specifically designed to equip users with the means to generate premium leads and maintain a consistent stream of opportunities, which ultimately contributes to increased profitability. Its all-encompassing interface is filled with functionalities such as Analytics, ROI Tracking, Campaign Segmentation, Channel Management, Drip Campaigns, Landing Pages, Web Forms, Lead Management, Nurturing and Scoring, Multivariate Testing, Search and Social Marketing, along with Website Visitor Tracking. By utilizing this tool, organizations can build lasting connections with their customers through scalable and tailored outreach, while promoting synergy with sales and customer service teams. Users can effortlessly design dynamic, personalized emails and landing pages with just a few clicks, eliminating the need for coding and significantly simplifying the process. Furthermore, sales representatives have full visibility into prospect engagement, allowing for a smooth transfer of leads that optimizes conversion rates. This comprehensive approach not only enhances marketing effectiveness but also ensures that businesses stay competitive in a rapidly evolving digital landscape.

What is Loyalistic?

Marketing automation enables companies to optimize their marketing processes, such as email distribution and customer data collection, which ultimately conserves time and improves engagement with their offerings. As only a minority of potential customers are ready to purchase immediately, marketing automation plays a crucial role in nurturing leads through strategically timed, targeted content that aligns with their buying stages. To maximize the effectiveness of your content for generating leads, it is advantageous to synchronize your content marketing initiatives with your marketing automation system. Additionally, marketing automation yields critical analytics on how your content performs, guiding you in crafting engaging material that resonates with your target audience. The principle of "build - measure - learn" succinctly captures the strategy for achieving success in this domain. Moreover, the ability to track individual interactions with your marketing materials enables you to pinpoint interested prospects and customize your marketing and sales approaches accordingly. This method not only boosts operational efficiency but also fosters deeper connections with potential clients, ultimately increasing the likelihood of conversion. By continuously refining your strategies based on these insights, you can further enhance your ability to engage effectively with your audience.

Media

Media

Integrations Supported

Agentforce
Blotout
BriteVerify
Chartio
Cloud4Wi
Crowdcast
Dreamdata.io
Forwrd
Glew
Modern Campus
Morphic
Oktopost
RELAYTO
Routee
Salesforce Marketing Cloud Intelligence
ServeManager
Smarsh
StoryPorts
Visualize ROI
ZoomInfo Marketing

Integrations Supported

Agentforce
Blotout
BriteVerify
Chartio
Cloud4Wi
Crowdcast
Dreamdata.io
Forwrd
Glew
Modern Campus
Morphic
Oktopost
RELAYTO
Routee
Salesforce Marketing Cloud Intelligence
ServeManager
Smarsh
StoryPorts
Visualize ROI
ZoomInfo Marketing

API Availability

Has API

API Availability

Has API

Pricing Information

$1000.00/month/user
Free Trial Offered?
Free Version

Pricing Information

$95 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/marketing/b2b-automation/

Company Facts

Organization Name

Loyalistic

Date Founded

1996

Company Location

Finland

Company Website

loyalistic.com/en/

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Landing Page

A/B Testing
Analytics
Drag & Drop
Form Creation
Real Time Editing
Responsive
SEO Management
Templates

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Categories and Features

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

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