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What is Salesforce Marketing Cloud Account Engagement?

Salesforce Marketing Cloud Account Engagement, formerly known as Pardot, emerges as the leading choice for boosting B2B marketing automation, removing the need for complex IT or development assistance. This platform is specifically designed to equip users with the means to generate premium leads and maintain a consistent stream of opportunities, which ultimately contributes to increased profitability. Its all-encompassing interface is filled with functionalities such as Analytics, ROI Tracking, Campaign Segmentation, Channel Management, Drip Campaigns, Landing Pages, Web Forms, Lead Management, Nurturing and Scoring, Multivariate Testing, Search and Social Marketing, along with Website Visitor Tracking. By utilizing this tool, organizations can build lasting connections with their customers through scalable and tailored outreach, while promoting synergy with sales and customer service teams. Users can effortlessly design dynamic, personalized emails and landing pages with just a few clicks, eliminating the need for coding and significantly simplifying the process. Furthermore, sales representatives have full visibility into prospect engagement, allowing for a smooth transfer of leads that optimizes conversion rates. This comprehensive approach not only enhances marketing effectiveness but also ensures that businesses stay competitive in a rapidly evolving digital landscape.

What is PipeCandy?

Compile highly specific lead lists tailored to your ideal eCommerce clients, utilizing an extensive database with 6.5 million companies. This resource encompasses all notable active eCommerce enterprises and direct-to-consumer (D2C) brands, thereby removing any irrelevant non-commerce entries. With access to over 50 distinct attributes, you can acquire profound insights into their eCommerce operational models. For the last five years, our efforts have been exclusively concentrated on the eCommerce industry, ensuring that our timely investments provide you with all the DTC leads required to enhance your demand generation strategies. Brands and retailers are systematically categorized based on their physical store presence, allowing you to identify brands that are also featured on other retailers' platforms. Outdated information can significantly impede the success of your campaigns, but PipeCandy refreshes its database on a monthly basis to guarantee its relevance. We, too, maintain a current dataset, enabling you to create eCommerce lead lists that cater to any crucial segment for your SaaS business. This ensures you can effectively differentiate valuable eCommerce leads from irrelevant contacts within your CRM system. By adopting this targeted methodology, you will significantly enhance your marketing efficiency and achieve superior results in your outreach efforts, ultimately driving growth for your enterprise.

Media

Media

Integrations Supported

3radical Voco
Adobe Marketo Measure
Blackthorn Events
Blendo
CallSquad
Chili Piper
Cisco Webex
CorralData
Integrate.io
Livestorm
Magento
Quark Publishing Platform
Replyify
Routee
Salesforce Marketing Cloud Intelligence
SocialSign.in
SplashBI
WordPress
X (Twitter)
Xplenty

Integrations Supported

3radical Voco
Adobe Marketo Measure
Blackthorn Events
Blendo
CallSquad
Chili Piper
Cisco Webex
CorralData
Integrate.io
Livestorm
Magento
Quark Publishing Platform
Replyify
Routee
Salesforce Marketing Cloud Intelligence
SocialSign.in
SplashBI
WordPress
X (Twitter)
Xplenty

API Availability

Has API

API Availability

Has API

Pricing Information

$1000.00/month/user
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/marketing/b2b-automation/

Company Facts

Organization Name

PipeCandy

Company Location

United States

Company Website

pipecandy.com

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Landing Page

A/B Testing
Analytics
Drag & Drop
Form Creation
Real Time Editing
Responsive
SEO Management
Templates

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Categories and Features

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

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