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What is Salesforce Marketing Cloud Intelligence?

Improve your financial efficiency and enhance customer engagement through integrated performance metrics, efficient reporting, and smart AI-driven insights aimed at reducing costs. Create a flexible analytical framework that produces innovative insights by leveraging an extensive library with more than 170 connectors, facilitating smooth data integration from top advertising, commerce, CRM, and database sources. Your IT team will see a rise in productivity thanks to the ongoing upkeep of these connectors and the user-friendly setup, enabling you to enter your credentials and start combining your cross-channel marketing performance within minutes. While dashboards and reports give you a broad view of overall success, actionable insights play a vital role in strategic planning. With Einstein, you can zero in on specific KPIs that need improvement and continuously generate AI-powered insights. This feature allows you to tackle significant questions, such as how to lower costs by reducing your CPM, or performing an in-depth analysis to pinpoint which creative aspects had the most remarkable impact in your recent campaign. By meticulously reviewing all your data, Einstein emphasizes insights based on their ability to enhance engagement, ensuring you make well-informed decisions that effectively optimize your marketing strategies. Ultimately, this approach not only streamlines your operations but also sets the stage for sustained growth in your marketing initiatives.

What is DataReef?

Analyze your marketing data to identify immediate opportunities for improvement, and compile a comprehensive report that captures the current market dynamics. Examine the areas where information is insufficient and explicitly outline your requirements to ensure you fully reach your desired audience. To bridge these gaps, gather the essential contact information needed for accurate targeting and segmentation, which will enhance overall performance. Detailed reports, metrics, and procedures are developed with precision to maintain continual accuracy and dependability. A structured methodology is utilized to handle this extensive data operation efficiently, leveraging a collective experience of over 250 years in digital marketing tactics and technologies. The approach incorporates quick wins and fast turnarounds within the organized framework, resulting in a clear and accessible action plan. This will not only boost delivery rates and click-through rates (CTR) but also elevate the influx of inbound leads and guarantee comprehensive outreach to your target demographic, including key decision-makers and influencers. By integrating Marketing Automation and CRM systems, you will effectively manage your data and advance your campaigns, ensuring long-term success. Furthermore, optimizing these processes will foster deeper connections with your audience, leading to a more substantial overall effect and a competitive edge in the marketplace. As a result, your marketing efforts will not only become more efficient but will also resonate more powerfully with potential clients.

Media

Media

Integrations Supported

AdRoll
Advangelists
Agentforce
Brandwatch
Convertr
Criteo
Facebook
Flashtalking
Google Analytics
Google Marketing Platform
Innovid
Instagram
MediaMath
Octane11
Outbrain
Pinterest
Salesforce Marketing Cloud
Salesforce Marketing Cloud Account Engagement
Salesforce Marketing Cloud Personalization
TUNE

Integrations Supported

AdRoll
Advangelists
Agentforce
Brandwatch
Convertr
Criteo
Facebook
Flashtalking
Google Analytics
Google Marketing Platform
Innovid
Instagram
MediaMath
Octane11
Outbrain
Pinterest
Salesforce Marketing Cloud
Salesforce Marketing Cloud Account Engagement
Salesforce Marketing Cloud Personalization
TUNE

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/products/marketing-intelligence/

Company Facts

Organization Name

DataReef

Date Founded

2002

Company Location

United States

Company Website

mydatareef.com

Categories and Features

Big Data

Collaboration
Data Blends
Data Cleansing
Data Mining
Data Visualization
Data Warehousing
High Volume Processing
No-Code Sandbox
Predictive Analytics
Templates

Business Intelligence

Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Natural Language Generation (NLG)
Performance Metrics
Predictive Analytics
Profitability Analysis
Strategic Planning
Trend / Problem Indicators
Visual Analytics

Dashboard

Annotations
Data Source Integrations
Functions / Calculations
Interactive
KPIs
OLAP
Private Dashboards
Public Dashboards
Scorecards
Themes
Visual Analytics
Widgets

Data Visualization

Analytics
Content Management
Dashboard Creation
Filtered Views
OLAP
Relational Display
Simulation Models
Visual Discovery

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Reporting

Customizable Dashboard
Data Source Connectors
Drag & Drop
Drill Down
Email Reports
Financial Reports
Forecasting
Marketing Reports
OLAP
Report Export
Sales Reports
Scheduled / Automated Reports

Categories and Features

Big Data

Collaboration
Data Blends
Data Cleansing
Data Mining
Data Visualization
Data Warehousing
High Volume Processing
No-Code Sandbox
Predictive Analytics
Templates

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