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What is Salesforce Marketing Cloud Intelligence?

Improve your financial efficiency and enhance customer engagement through integrated performance metrics, efficient reporting, and smart AI-driven insights aimed at reducing costs. Create a flexible analytical framework that produces innovative insights by leveraging an extensive library with more than 170 connectors, facilitating smooth data integration from top advertising, commerce, CRM, and database sources. Your IT team will see a rise in productivity thanks to the ongoing upkeep of these connectors and the user-friendly setup, enabling you to enter your credentials and start combining your cross-channel marketing performance within minutes. While dashboards and reports give you a broad view of overall success, actionable insights play a vital role in strategic planning. With Einstein, you can zero in on specific KPIs that need improvement and continuously generate AI-powered insights. This feature allows you to tackle significant questions, such as how to lower costs by reducing your CPM, or performing an in-depth analysis to pinpoint which creative aspects had the most remarkable impact in your recent campaign. By meticulously reviewing all your data, Einstein emphasizes insights based on their ability to enhance engagement, ensuring you make well-informed decisions that effectively optimize your marketing strategies. Ultimately, this approach not only streamlines your operations but also sets the stage for sustained growth in your marketing initiatives.

What is eazyBI Reports and Charts?

eazyBI is a robust business intelligence platform that features a user-friendly drag-and-drop interface, allowing users to effortlessly generate tailored reports, visualizations, and dashboards. It enables seamless data importation from Jira, Confluence, and various Atlassian marketplace applications. Additionally, users can enrich their data by connecting to external sources like SQL databases, REST APIs, Google Sheets, and CSV or Excel files. The tool also supports the creation of pivot tables and dynamic charts, which allow for in-depth exploration of details and dimensions to uncover top performers and emerging trends. With a wide array of predefined calculated measures available, users can also formulate custom calculations using advanced MDX query language. Furthermore, eazyBI Reports can be conveniently published as gadgets on Jira dashboards and Confluence pages, or integrated into other platforms through the use of <iframe>.</iframe> This versatility makes eazyBI a valuable asset for organizations looking to enhance their data analysis capabilities.

Media

Media

Integrations Supported

Advangelists
Agentforce
Confluence
Convertr
Freshdesk
Google Sheets
Harvest
Highrise
Instagram
Jira Work Management
MediaMath
Microsoft Advertising
Octane11
Pinterest
PostgreSQL
SQL Server
Semrush
X Ads (Twitter Ads)
Xray
Zephyr Enterprise

Integrations Supported

Advangelists
Agentforce
Confluence
Convertr
Freshdesk
Google Sheets
Harvest
Highrise
Instagram
Jira Work Management
MediaMath
Microsoft Advertising
Octane11
Pinterest
PostgreSQL
SQL Server
Semrush
X Ads (Twitter Ads)
Xray
Zephyr Enterprise

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$10.00/month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/products/marketing-intelligence/

Company Facts

Organization Name

eazyBI

Date Founded

2011

Company Location

Latvia

Company Website

eazybi.com

Categories and Features

Big Data

Collaboration
Data Blends
Data Cleansing
Data Mining
Data Visualization
Data Warehousing
High Volume Processing
No-Code Sandbox
Predictive Analytics
Templates

Business Intelligence

Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Natural Language Generation (NLG)
Performance Metrics
Predictive Analytics
Profitability Analysis
Strategic Planning
Trend / Problem Indicators
Visual Analytics

Dashboard

Annotations
Data Source Integrations
Functions / Calculations
Interactive
KPIs
OLAP
Private Dashboards
Public Dashboards
Scorecards
Themes
Visual Analytics
Widgets

Data Visualization

Analytics
Content Management
Dashboard Creation
Filtered Views
OLAP
Relational Display
Simulation Models
Visual Discovery

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Reporting

Customizable Dashboard
Data Source Connectors
Drag & Drop
Drill Down
Email Reports
Financial Reports
Forecasting
Marketing Reports
OLAP
Report Export
Sales Reports
Scheduled / Automated Reports

Categories and Features

Business Intelligence

Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Natural Language Generation (NLG)
Performance Metrics
Predictive Analytics
Profitability Analysis
Strategic Planning
Trend / Problem Indicators
Visual Analytics

Reporting

Customizable Dashboard
Data Source Connectors
Drag & Drop
Drill Down
Email Reports
Financial Reports
Forecasting
Marketing Reports
OLAP
Report Export
Sales Reports
Scheduled / Automated Reports

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