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What is Salesforce Marketing Cloud Intelligence?

Improve your financial efficiency and enhance customer engagement through integrated performance metrics, efficient reporting, and smart AI-driven insights aimed at reducing costs. Create a flexible analytical framework that produces innovative insights by leveraging an extensive library with more than 170 connectors, facilitating smooth data integration from top advertising, commerce, CRM, and database sources. Your IT team will see a rise in productivity thanks to the ongoing upkeep of these connectors and the user-friendly setup, enabling you to enter your credentials and start combining your cross-channel marketing performance within minutes. While dashboards and reports give you a broad view of overall success, actionable insights play a vital role in strategic planning. With Einstein, you can zero in on specific KPIs that need improvement and continuously generate AI-powered insights. This feature allows you to tackle significant questions, such as how to lower costs by reducing your CPM, or performing an in-depth analysis to pinpoint which creative aspects had the most remarkable impact in your recent campaign. By meticulously reviewing all your data, Einstein emphasizes insights based on their ability to enhance engagement, ensuring you make well-informed decisions that effectively optimize your marketing strategies. Ultimately, this approach not only streamlines your operations but also sets the stage for sustained growth in your marketing initiatives.

What is Explo?

Effortlessly connect to your existing databases and data warehouses without the hassle of data duplication or the need to create new data models. Explo is designed to work with all relational databases and warehouses, making it highly versatile. With our style configurator, you can personalize your dashboard to align with your application’s aesthetics, offering a range of choices for fonts, borders, shadows, and additional elements. Furthermore, Explo includes templated row-level permissions, allowing team 1 to access only their specific data while team 2 can view theirs independently. The versioned Explo dashboards promote enhanced collaboration among team members, enabling them to save different versions and deploy them to the relevant environments. You can also enforce validation and impose restrictions on related text inputs, ensuring data integrity. Additionally, there's functionality to rename the first column header in both tables and pivot tables, significantly improving user experience. Crafting tailored dashboards and reports for your clients has never been simpler. Explore how Explo can revolutionize your team's approach to data visualization, with a particular emphasis on empowering e-commerce and retail platforms to equip their users with tools that not only meet but exceed sales objectives through customized branding and insightful analytics. Ultimately, the capabilities of Explo create a significant advantage in driving business growth and optimizing performance.

Media

Media

Integrations Supported

AdRoll
Adobe Analytics
Amazon Redshift
Brandwatch
ClickHouse
Convertr
Criteo
Google Marketing Platform
INCRMNTAL
Mailchimp
Microsoft Azure
MySQL
Pinterest
Rockset
Salesforce Marketing Cloud Account Engagement
Semrush
Snowflake
TUNE
X Ads (Twitter Ads)

Integrations Supported

AdRoll
Adobe Analytics
Amazon Redshift
Brandwatch
ClickHouse
Convertr
Criteo
Google Marketing Platform
INCRMNTAL
Mailchimp
Microsoft Azure
MySQL
Pinterest
Rockset
Salesforce Marketing Cloud Account Engagement
Semrush
Snowflake
TUNE
X Ads (Twitter Ads)

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$245 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/products/marketing-intelligence/

Company Facts

Organization Name

Explo

Date Founded

2020

Company Location

United States

Company Website

www.explo.co

Categories and Features

Big Data

Collaboration
Data Blends
Data Cleansing
Data Mining
Data Visualization
Data Warehousing
High Volume Processing
No-Code Sandbox
Predictive Analytics
Templates

Business Intelligence

Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Natural Language Generation (NLG)
Performance Metrics
Predictive Analytics
Profitability Analysis
Strategic Planning
Trend / Problem Indicators
Visual Analytics

Dashboard

Annotations
Data Source Integrations
Functions / Calculations
Interactive
KPIs
OLAP
Private Dashboards
Public Dashboards
Scorecards
Themes
Visual Analytics
Widgets

Data Visualization

Analytics
Content Management
Dashboard Creation
Filtered Views
OLAP
Relational Display
Simulation Models
Visual Discovery

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Reporting

Customizable Dashboard
Data Source Connectors
Drag & Drop
Drill Down
Email Reports
Financial Reports
Forecasting
Marketing Reports
OLAP
Report Export
Sales Reports
Scheduled / Automated Reports

Categories and Features

Business Intelligence

Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Natural Language Generation (NLG)
Performance Metrics
Predictive Analytics
Profitability Analysis
Strategic Planning
Trend / Problem Indicators
Visual Analytics

Dashboard

Annotations
Data Source Integrations
Functions / Calculations
Interactive
KPIs
OLAP
Private Dashboards
Public Dashboards
Scorecards
Themes
Visual Analytics
Widgets

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