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What is Salesforce Marketing Cloud Intelligence?

Improve your financial efficiency and enhance customer engagement through integrated performance metrics, efficient reporting, and smart AI-driven insights aimed at reducing costs. Create a flexible analytical framework that produces innovative insights by leveraging an extensive library with more than 170 connectors, facilitating smooth data integration from top advertising, commerce, CRM, and database sources. Your IT team will see a rise in productivity thanks to the ongoing upkeep of these connectors and the user-friendly setup, enabling you to enter your credentials and start combining your cross-channel marketing performance within minutes. While dashboards and reports give you a broad view of overall success, actionable insights play a vital role in strategic planning. With Einstein, you can zero in on specific KPIs that need improvement and continuously generate AI-powered insights. This feature allows you to tackle significant questions, such as how to lower costs by reducing your CPM, or performing an in-depth analysis to pinpoint which creative aspects had the most remarkable impact in your recent campaign. By meticulously reviewing all your data, Einstein emphasizes insights based on their ability to enhance engagement, ensuring you make well-informed decisions that effectively optimize your marketing strategies. Ultimately, this approach not only streamlines your operations but also sets the stage for sustained growth in your marketing initiatives.

What is HappyMetrix?

HappyMetrix empowers users to create visually striking online dashboards that bring together all essential metrics in one convenient location by simply adding a few easy-to-use data widgets. Users can effortlessly connect various key platforms, such as Google Analytics, Google Sheets, Twitter, and Facebook, while also having the option to include images or text as they see fit. A HappyMetrix dashboard is made up of multiple data widgets, which act like compact tiles showcasing particular metrics. Each widget offers an easy way to be rearranged and personalized to suit individual tastes, with a variety of basic configuration choices available, including color, type of visualization, and date selection. For those who want to monitor critical metrics throughout the day, the presentation mode enables dashboards to be showcased prominently on larger screens. Having a live dashboard displayed in your workspace not only improves visibility but also reinforces focus on your business goals. This presentation mode ensures that dashboards refresh automatically, providing the latest information at all times. By promoting a dynamic and interactive work atmosphere, this feature encourages team members to stay updated and aligned with the organization’s performance. Additionally, the ability to customize dashboards fosters a sense of ownership and engagement among users, enhancing their overall experience with HappyMetrix.

Media

Media

Integrations Supported

AdRoll
Adform
Adobe Analytics
Coosto
Criteo
Desktop.com
Flashtalking
Google Ads
Google Marketing Platform
INCRMNTAL
Innovid
Instagram
LinkedIn
Mailchimp
MediaMath
Salesforce Marketing Cloud
Salesforce Marketing Cloud Personalization
Sizmek Ad Suite
X Ads (Twitter Ads)

Integrations Supported

AdRoll
Adform
Adobe Analytics
Coosto
Criteo
Desktop.com
Flashtalking
Google Ads
Google Marketing Platform
INCRMNTAL
Innovid
Instagram
LinkedIn
Mailchimp
MediaMath
Salesforce Marketing Cloud
Salesforce Marketing Cloud Personalization
Sizmek Ad Suite
X Ads (Twitter Ads)

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$15 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/products/marketing-intelligence/

Company Facts

Organization Name

HappyMetrix

Date Founded

2012

Company Location

Belgium

Company Website

www.happymetrix.com

Categories and Features

Big Data

Collaboration
Data Blends
Data Cleansing
Data Mining
Data Visualization
Data Warehousing
High Volume Processing
No-Code Sandbox
Predictive Analytics
Templates

Business Intelligence

Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Natural Language Generation (NLG)
Performance Metrics
Predictive Analytics
Profitability Analysis
Strategic Planning
Trend / Problem Indicators
Visual Analytics

Dashboard

Annotations
Data Source Integrations
Functions / Calculations
Interactive
KPIs
OLAP
Private Dashboards
Public Dashboards
Scorecards
Themes
Visual Analytics
Widgets

Data Visualization

Analytics
Content Management
Dashboard Creation
Filtered Views
OLAP
Relational Display
Simulation Models
Visual Discovery

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Reporting

Customizable Dashboard
Data Source Connectors
Drag & Drop
Drill Down
Email Reports
Financial Reports
Forecasting
Marketing Reports
OLAP
Report Export
Sales Reports
Scheduled / Automated Reports

Categories and Features

Business Intelligence

Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Natural Language Generation (NLG)
Performance Metrics
Predictive Analytics
Profitability Analysis
Strategic Planning
Trend / Problem Indicators
Visual Analytics

Data Visualization

Analytics
Content Management
Dashboard Creation
Filtered Views
OLAP
Relational Display
Simulation Models
Visual Discovery

Reporting

Customizable Dashboard
Data Source Connectors
Drag & Drop
Drill Down
Email Reports
Financial Reports
Forecasting
Marketing Reports
OLAP
Report Export
Sales Reports
Scheduled / Automated Reports

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