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What is Salesforce Marketing Cloud Intelligence?

Improve your financial efficiency and enhance customer engagement through integrated performance metrics, efficient reporting, and smart AI-driven insights aimed at reducing costs. Create a flexible analytical framework that produces innovative insights by leveraging an extensive library with more than 170 connectors, facilitating smooth data integration from top advertising, commerce, CRM, and database sources. Your IT team will see a rise in productivity thanks to the ongoing upkeep of these connectors and the user-friendly setup, enabling you to enter your credentials and start combining your cross-channel marketing performance within minutes. While dashboards and reports give you a broad view of overall success, actionable insights play a vital role in strategic planning. With Einstein, you can zero in on specific KPIs that need improvement and continuously generate AI-powered insights. This feature allows you to tackle significant questions, such as how to lower costs by reducing your CPM, or performing an in-depth analysis to pinpoint which creative aspects had the most remarkable impact in your recent campaign. By meticulously reviewing all your data, Einstein emphasizes insights based on their ability to enhance engagement, ensuring you make well-informed decisions that effectively optimize your marketing strategies. Ultimately, this approach not only streamlines your operations but also sets the stage for sustained growth in your marketing initiatives.

What is MotherDuck?

We are MotherDuck, an innovative software firm formed by a passionate collective of experienced data aficionados. Our team members have previously held influential positions in some of the leading data organizations in the industry. Instead of relying on expensive and inefficient scale-out solutions, we advocate for a more effective scale-up strategy. The time for Big Data has passed; now is the moment for a simpler approach to data management. With the capabilities of your laptop surpassing those of traditional data warehouses, there’s no need to remain dependent on the cloud for performance. DuckDB has demonstrated its potential, and we aim to enhance its functionalities even further. When we founded MotherDuck, we recognized DuckDB as a potentially transformative tool due to its ease of use, portability, remarkable speed, and the rapid advancements fostered by its community. Our goal at MotherDuck is to bolster the community, support the DuckDB Foundation, and collaborate with DuckDB Labs to increase the visibility and utilization of DuckDB, particularly for users who favor local processing or seek a serverless, always-on SQL execution experience. Our outstanding team includes engineers and leaders with deep expertise in databases and cloud technologies, boasting backgrounds from notable companies like AWS, Databricks, Elastic, Facebook, Firebolt, Google BigQuery, Neo4j, SingleStore, and others. We are committed to transforming data management for everyone, believing that with the right tools and a strong community, we can redefine how data is handled and accessed in the future. By fostering innovation and collaboration, we aim to create a seamless and efficient data ecosystem for all users.

Media

Media

Integrations Supported

AdRoll
Adform
Adobe Analytics
Coosto
Desktop.com
Google Ads
INCRMNTAL
Innovid
Instagram
Kestra
LinkedIn
Mailchimp
MediaMath
Oracle Moat
PuppyGraph
Salesforce Marketing Cloud
Salesforce Marketing Cloud Account Engagement
Semrush
Streamkap
X Ads (Twitter Ads)

Integrations Supported

AdRoll
Adform
Adobe Analytics
Coosto
Desktop.com
Google Ads
INCRMNTAL
Innovid
Instagram
Kestra
LinkedIn
Mailchimp
MediaMath
Oracle Moat
PuppyGraph
Salesforce Marketing Cloud
Salesforce Marketing Cloud Account Engagement
Semrush
Streamkap
X Ads (Twitter Ads)

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/products/marketing-intelligence/

Company Facts

Organization Name

MotherDuck

Date Founded

2022

Company Location

United States

Company Website

motherduck.com

Categories and Features

Big Data

Collaboration
Data Blends
Data Cleansing
Data Mining
Data Visualization
Data Warehousing
High Volume Processing
No-Code Sandbox
Predictive Analytics
Templates

Business Intelligence

Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Natural Language Generation (NLG)
Performance Metrics
Predictive Analytics
Profitability Analysis
Strategic Planning
Trend / Problem Indicators
Visual Analytics

Dashboard

Annotations
Data Source Integrations
Functions / Calculations
Interactive
KPIs
OLAP
Private Dashboards
Public Dashboards
Scorecards
Themes
Visual Analytics
Widgets

Data Visualization

Analytics
Content Management
Dashboard Creation
Filtered Views
OLAP
Relational Display
Simulation Models
Visual Discovery

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Reporting

Customizable Dashboard
Data Source Connectors
Drag & Drop
Drill Down
Email Reports
Financial Reports
Forecasting
Marketing Reports
OLAP
Report Export
Sales Reports
Scheduled / Automated Reports

Categories and Features

Big Data

Collaboration
Data Blends
Data Cleansing
Data Mining
Data Visualization
Data Warehousing
High Volume Processing
No-Code Sandbox
Predictive Analytics
Templates

Data Analysis

Data Discovery
Data Visualization
High Volume Processing
Predictive Analytics
Regression Analysis
Sentiment Analysis
Statistical Modeling
Text Analytics

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