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What is Salesforce Marketing Cloud?

Connect with individual clients by employing a variety of tools that enable you to create personalized and pertinent content, ranging from basic email marketing to sophisticated cross-channel campaign management. By integrating data from different sources and devices, you can cultivate a thorough understanding of your clientele. Gather and leverage first-, second-, and third-party data to derive insights into your audience, facilitating growth by appealing to new market segments. Make effective use of data in conjunction with AI technologies, such as Einstein, to handle each interaction seamlessly. Be attuned to customer intent, decode their requirements, and deliver tailored communications that build trust and rapport. Foster two-way, immediate engagement that spans from the first touchpoint to customer advocacy. Additionally, present the next optimal action for each individual at scale, ensuring that all interactions remain relevant and timely. In addition, continuously evaluate the overall impact of your marketing efforts across various digital channels and devices, utilizing AI and a distinctive partnership with Google Analytics 360 to refine your strategies for ongoing success. Ultimately, this comprehensive approach will empower you to meet the evolving needs of your customers while driving your business forward.

What is DANAConnect?

This platform enables global text messaging to mobile devices, eliminating the need for costly infrastructure and diverse operator connections. It features an integrated web form on landing pages that captures prospect data and automatically sends an SMS or email once contact information is gathered. Prospects who have partially completed an online quote can receive an SMS containing a link to continue their session. Additionally, it offers a marketing catalog for brokers and intermediaries, empowering them to initiate email marketing campaigns efficiently. Serving as a centralized hub for customer communications, it brings together all digital channels, activates webhooks, and dispatches dynamic documents from a single repository. With DANAConnect, users can conveniently monitor all their company’s senders and the messages that have been sent, enhancing overall communication management. This comprehensive solution not only streamlines messaging but also improves engagement with potential leads.

Media

Media

Integrations Supported

Acquia DAM (Widen)
Adobe Workfront
Agility CMS
Brushfire
Digioh
Formstack
FunMobility DXP
Google Analytics 360
Instapage
Inte Q Genesis
Jebbit
Magnolia
Messagepoint
Pacejet
Pandium
ReachMail
StoreConnect
Subscription Genius
TROCCO
Uniform

Integrations Supported

Acquia DAM (Widen)
Adobe Workfront
Agility CMS
Brushfire
Digioh
Formstack
FunMobility DXP
Google Analytics 360
Instapage
Inte Q Genesis
Jebbit
Magnolia
Messagepoint
Pacejet
Pandium
ReachMail
StoreConnect
Subscription Genius
TROCCO
Uniform

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/products/marketing-cloud/overview/

Company Facts

Organization Name

DANAConnect

Date Founded

2012

Company Location

United States

Company Website

www.danaconnect.com

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

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