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What is Salesforce Marketing Cloud?

Connect with individual clients by employing a variety of tools that enable you to create personalized and pertinent content, ranging from basic email marketing to sophisticated cross-channel campaign management. By integrating data from different sources and devices, you can cultivate a thorough understanding of your clientele. Gather and leverage first-, second-, and third-party data to derive insights into your audience, facilitating growth by appealing to new market segments. Make effective use of data in conjunction with AI technologies, such as Einstein, to handle each interaction seamlessly. Be attuned to customer intent, decode their requirements, and deliver tailored communications that build trust and rapport. Foster two-way, immediate engagement that spans from the first touchpoint to customer advocacy. Additionally, present the next optimal action for each individual at scale, ensuring that all interactions remain relevant and timely. In addition, continuously evaluate the overall impact of your marketing efforts across various digital channels and devices, utilizing AI and a distinctive partnership with Google Analytics 360 to refine your strategies for ongoing success. Ultimately, this comprehensive approach will empower you to meet the evolving needs of your customers while driving your business forward.

What is Gefen Technologies?

Empower agents, brokers, and advisors within enterprises to engage meaningfully and effectively through a multitude of digital channels. Each representative is equipped with a customized website that leverages high-quality, enterprise-grade content to foster better interaction. By reaching out to customers at the most opportune moments, agents can maintain relevance and convenience in their communications. These personalized websites act as powerful tools for agents, enabling them to capture high-quality leads while promoting and selling across various digital platforms. They can launch automated yet personalized marketing campaigns that not only save precious time but also allow agents to concentrate on expanding their businesses. Additionally, agents are equipped with the capability to monitor their campaigns, gaining real-time insights into the entire distribution process from inception to completion. Ensuring compliance with regulatory bodies such as FINRA, SEC, IIROC, and FCA becomes a streamlined process through vigilant oversight of digital communications between agents and clients. Moreover, the seamless integration with legacy systems, content libraries, and marketing platforms boosts operational efficiency and intelligence. This comprehensive strategy ultimately positions agents to thrive in a competitive landscape, promoting sustainable growth and long-term success. Consequently, agents are not just participants in the market; they are empowered leaders driving transformative change.

Media

Media

Integrations Supported

Facebook
X (Twitter)
Apteco Orbit
Attentive
DinMo
Everest
Meltano
MyFormData
Omnyfy
Pharmalite
Phrasee
Ricochet360
Salesforce Advertising Studio
Salesforce Audience Studio
Salesforce Email Studio
SnapApp
SocialSign.in
Vidyard
Workato

Integrations Supported

Facebook
X (Twitter)
Apteco Orbit
Attentive
DinMo
Everest
Meltano
MyFormData
Omnyfy
Pharmalite
Phrasee
Ricochet360
Salesforce Advertising Studio
Salesforce Audience Studio
Salesforce Email Studio
SnapApp
SocialSign.in
Vidyard
Workato

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/products/marketing-cloud/overview/

Company Facts

Organization Name

Gefen Technologies

Date Founded

2014

Company Location

Israel

Company Website

gefentechnologies.com

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Categories and Features

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

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