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What is Salesforce Marketing Cloud?

Connect with individual clients by employing a variety of tools that enable you to create personalized and pertinent content, ranging from basic email marketing to sophisticated cross-channel campaign management. By integrating data from different sources and devices, you can cultivate a thorough understanding of your clientele. Gather and leverage first-, second-, and third-party data to derive insights into your audience, facilitating growth by appealing to new market segments. Make effective use of data in conjunction with AI technologies, such as Einstein, to handle each interaction seamlessly. Be attuned to customer intent, decode their requirements, and deliver tailored communications that build trust and rapport. Foster two-way, immediate engagement that spans from the first touchpoint to customer advocacy. Additionally, present the next optimal action for each individual at scale, ensuring that all interactions remain relevant and timely. In addition, continuously evaluate the overall impact of your marketing efforts across various digital channels and devices, utilizing AI and a distinctive partnership with Google Analytics 360 to refine your strategies for ongoing success. Ultimately, this comprehensive approach will empower you to meet the evolving needs of your customers while driving your business forward.

What is KNOREX XPO?

KNOREX XPO represents a cutting-edge advertising management solution that leverages artificial intelligence to support marketers in the creation, execution, monitoring, attribution, and enhancement of ads across a wide range of influential platforms, including social media, search engines, CTV/OTT, video, audio, display, native, DOOH, and email, all within one integrated system. By removing the silos between distinct advertising channels, formats, and devices, XPO equips marketers with the tools to accurately reach their target audience, ensuring that they maintain extensive coverage throughout every stage of the digital marketing funnel. Its automation and optimization capabilities, powered by Knorex KAIROS and enhanced with AI and machine learning, streamline cross-channel budget management, optimize bidding strategies, offer personalized campaign recommendations, and facilitate ad personalization, leading to improved productivity and operational efficiency. Furthermore, XPO's unified reporting feature aggregates data from multiple advertising channels into a single, user-friendly interface, simplifying data analysis and eliminating the burdensome task of manual data gathering. This seamless integration not only improves decision-making processes but also enables marketers to quickly adjust their tactics based on real-time insights, ultimately enhancing their overall campaign performance. As a result, XPO stands out as an essential tool for any marketer looking to thrive in today's complex advertising landscape.

Media

Media

Integrations Supported

LinkedIn
ASC Contracts
BigMarker
Brevo
Capture
Classy
Cloud Elements
FunMobility DXP
Hightouch
Infobip
Instapage
Invoca
Jumper.ai
Knak
MyFormData
Salesforce Einstein
Skypoint AI Platform
SocialSign.in
Taboola

Integrations Supported

LinkedIn
ASC Contracts
BigMarker
Brevo
Capture
Classy
Cloud Elements
FunMobility DXP
Hightouch
Infobip
Instapage
Invoca
Jumper.ai
Knak
MyFormData
Salesforce Einstein
Skypoint AI Platform
SocialSign.in
Taboola

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/products/marketing-cloud/overview/

Company Facts

Organization Name

KNOREX

Date Founded

2009

Company Location

United States

Company Website

www.knorex.com

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

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