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What is Salesforce Marketing Cloud?

Connect with individual clients by employing a variety of tools that enable you to create personalized and pertinent content, ranging from basic email marketing to sophisticated cross-channel campaign management. By integrating data from different sources and devices, you can cultivate a thorough understanding of your clientele. Gather and leverage first-, second-, and third-party data to derive insights into your audience, facilitating growth by appealing to new market segments. Make effective use of data in conjunction with AI technologies, such as Einstein, to handle each interaction seamlessly. Be attuned to customer intent, decode their requirements, and deliver tailored communications that build trust and rapport. Foster two-way, immediate engagement that spans from the first touchpoint to customer advocacy. Additionally, present the next optimal action for each individual at scale, ensuring that all interactions remain relevant and timely. In addition, continuously evaluate the overall impact of your marketing efforts across various digital channels and devices, utilizing AI and a distinctive partnership with Google Analytics 360 to refine your strategies for ongoing success. Ultimately, this comprehensive approach will empower you to meet the evolving needs of your customers while driving your business forward.

What is Salesforce Experience Cloud?

Utilize a powerful digital experience platform to craft detailed customer journeys that facilitate the swift creation of secure websites, portals, and applications integrated with essential data. Discover a solution that not only improves customer interaction but also drives revenue growth through ready-made applications and user-friendly drag-and-drop functionalities. Empower your team to efficiently design and enhance captivating digital experiences with low-code web solutions that prioritize security. Personalize content using connected data and AI-driven strategies, while establishing a cohesive source of truth that strengthens customer relationships. Foster cross-department collaboration to offer customers a seamless experience in locating what they require. Ensure that interactions across sales, service, marketing, commerce, and more are fluid, allowing customers to seek out information at their own pace and convenience. Whether your requirements include a knowledge base, a self-service portal, or a community forum, our platform provides a wide array of solutions designed to elevate customer satisfaction. By enabling customers to independently access information, you not only foster a more engaging experience but also build a loyal customer base that feels empowered.

Media

Media

Integrations Supported

Sinergify
StoreConnect
Tavant Warranty
Titan
Vidyard
Zapier
Apty
Capture by MOVology
Causal
Crowdin
Impowr
Khoros Community
LeadsBridge
Median.co
Oktopost
Pacejet
RenderDraw
Salesforce Anywhere
SocialSign.in
Tableau CRM

Integrations Supported

Sinergify
StoreConnect
Tavant Warranty
Titan
Vidyard
Zapier
Apty
Capture by MOVology
Causal
Crowdin
Impowr
Khoros Community
LeadsBridge
Median.co
Oktopost
Pacejet
RenderDraw
Salesforce Anywhere
SocialSign.in
Tableau CRM

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$250 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/marketing/

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/products/experience-cloud/overview/

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Categories and Features

Community

Content Management
Content Moderation
Discussions / Forums
Event Management
Group Management
Ideation / Crowdsourcing
Member Directory
Membership Management
Social Media Management
Website Management
White Label

Digital Experience Platforms (DXP)

Alerts / Notifications
Auto-Tagging
Blogs
Calendar
Content Modeling
Digital Asset Management
File Sharing
Form Builder
Forums / Message Boards
Headless CMS
Knowledge Base
Performance Monitoring
Personalization / Segmentation
Reporting / Analytics
Surveys / Polls
Templates
User Management / Permissions
Version Control
Wiki
Workflow Management

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