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What is Salyence?

Salyence presents a groundbreaking platform for brand measurement that empowers marketers to transcend ineffective click-based attribution and concentrate on the crucial elements affecting market share. By unifying your digital footprint into a single, reliable source of information, it analyzes important metrics such as Share of Search on Google, Social Share of Voice, and AI Share of Recommendation, effectively gauging visibility across diverse platforms, including ChatGPT and Gemini. In contrast to traditional methods that depend on simplistic assumptions, Salyence implements numerous automated testing variations to thoroughly examine your brand's visibility in today's digital environment. Additionally, it uncovers "ghost competitors," which are lesser-known entities that are stealthily gaining ground in your market share, often overlooked by standard reporting techniques. Alongside a suite of diagnostic executive emails, Salyence functions as an automated effectiveness consultant, converting raw data into practical strategic recommendations that are ideal for boardroom presentations, thus enabling you to safeguard your market standing and substantiate your brand's budget to upper management. Transitioning away from basic click metrics is essential; it's time to assess the authentic digital standing of your brand within the marketplace. By adopting a forward-thinking approach to brand measurement, you can prioritize valuable insights over antiquated metrics, paving the way for more informed decision-making and sustained growth.

What is Amazon Brand Lift?

Amazon Brand Lift offers brands a valuable opportunity to evaluate various customer metrics, including recognition, attitudes, preferences, favorability, intention, and ad recall. By tapping into the insights provided by the Amazon Shopper Panel community, brands can better understand the alignment of their campaigns with specific measurement objectives. The dedicated Brand Lift studios are designed to help advertisers accurately measure the impact of their campaigns on the upper and middle tiers of the marketing funnel in a clear and secure manner. With Amazon's Brand Lift, brands can witness an overall improvement in advertising-related metrics and explore survey data across various audience segments, taking into account factors such as age, income level, gender identity, ad frequency, ad type, and the devices used. Brands have the freedom to choose which campaigns to assess, create survey questions using available templates, and view results at their convenience. Additionally, results can also be accessed directly via the Amazon Ads API, facilitating seamless integration into existing reporting processes and empowering brands to make informed, data-driven decisions. This holistic approach not only enhances the effectiveness of advertising strategies but also fosters ongoing optimization for achieving maximum impact in the marketplace. Ultimately, leveraging Amazon Brand Lift can significantly elevate a brand's performance and resonance with its target audience.

Media

No images available

Media

Integrations Supported

Amazon
Amazon Ads
Amazon DSP
Amazon Marketing Cloud
Amazon Omnichannel Metrics
Amazon Video Ads

Integrations Supported

Amazon
Amazon Ads
Amazon DSP
Amazon Marketing Cloud
Amazon Omnichannel Metrics
Amazon Video Ads

API Availability

Has API

API Availability

Has API

Pricing Information

$45/month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Salyence

Date Founded

2026

Company Location

Australia

Company Website

salyence.com

Company Facts

Organization Name

Amazon

Date Founded

1994

Company Location

United States

Company Website

advertising.amazon.com/measurement-analytics/brand-lift

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

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