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What is Scarborough?

Nielsen Scarborough provides in-depth analyses of consumer behavior both locally and nationally across over 2,000 categories, touching on areas such as leisure activities, shopping preferences, buying patterns, and media consumption. With more than 330,000 surveys conducted annually in the U.S., they enable advertisers and media companies to meet customer demands while identifying fresh strategic avenues. Understanding the unique characteristics of your target audience facilitates a clearer view of the competitive environment, potentially leading to the development of strategies that maximize your strengths. Their localized studies of market insights delve into various sectors, including automotive, banking and finance, beverages, demographics, digital and internet habits, grocery shopping, healthcare, home improvement, lifestyle choices, media usage, restaurant frequency, retail actions, sports interests, telecom services, transportation, travel trends, and voting habits. Such a thorough examination not only helps pinpoint market trends but also improves marketing efforts that are specifically designed for different consumer groups. Ultimately, this wealth of information positions businesses to more effectively engage with their audiences and adapt to evolving market dynamics.

What is Aerospike?

Aerospike stands out as a leading provider of cutting-edge, real-time NoSQL data solutions that effectively handle vast amounts of data. By addressing complex data challenges, Aerospike enables enterprises to remain competitive while significantly reducing costs and simplifying the processes that legacy NoSQL databases typically present. Their innovative Hybrid Memory Architectureâ„¢ is a patented advancement that maximizes the capabilities of contemporary hardware, allowing businesses to derive exceptional value from extensive data across various environments, including edge, core, and cloud settings. With Aerospike, clients can swiftly tackle issues like fraud, enhance shopping experiences with larger cart sizes, establish global digital payment systems, and deliver personalized experiences to millions in real-time. Notable clients include Airtel, Banca d'Italia, Snap, Verizon Media, Wayfair, PayPal, and Nielsen. The company is headquartered in Mountain View, California, with additional offices in London, Bengaluru, and Tel Aviv, ensuring a global presence to support its diverse clientele.

Media

Media

Integrations Supported

Apache Kafka
Apono
Beats
Elastic Observability
G.V() Gremlin IDE
Gravity Data
HPE Consumption Analytics
Kapacitor
Launchpad
SecuPi
witboost

Integrations Supported

Apache Kafka
Apono
Beats
Elastic Observability
G.V() Gremlin IDE
Gravity Data
HPE Consumption Analytics
Kapacitor
Launchpad
SecuPi
witboost

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Nielsen

Date Founded

1923

Company Location

United States

Company Website

www.nielsen.com/solutions/audience-measurement/scarborough/

Company Facts

Organization Name

Aerospike

Date Founded

2010

Company Location

United States

Company Website

www.aerospike.com

Categories and Features

Categories and Features

Database

Backup and Recovery
Creation / Development
Data Migration
Data Replication
Data Search
Data Security
Database Conversion
Mobile Access
Monitoring
NOSQL
Performance Analysis
Queries
Relational Interface
Virtualization

NoSQL Database

Auto-sharding
Automatic Database Replication
Data Model Flexibility
Deployment Flexibility
Dynamic Schemas
Integrated Caching
Multi-Model
Performance Management
Security Management

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