Top Scarborough Alternatives

Every year, we engage with over a million people across the globe through comprehensive surveys, allowing companies to quickly understand shifting consumer behaviors. Our intuitive platform is specifically designed for busy teams, making it easy to extract vital data, perform tailored analyses, and share findings effortlessly. You can pinpoint your target audience using an extensive array of over 250,000 profiling metrics. By employing question charts, you can delve into the feelings, thoughts, and behaviors of your consumers. Aggregate your data and visual representations to develop a persuasive narrative for your team. Integrate various data points to achieve thorough analysis and enrich your insights. Gain unmatched understanding of consumer behavior by utilizing survey results that reflect the views, interests, and actions of billions worldwide. We consistently ask the same questions in diverse regions, providing both localized insights and a comprehensive global outlook. Uncover genuine consumer perceptions of your brand and its rivals, along with critical information about market leaders and their positions within the industry. This all-encompassing strategy empowers businesses to adeptly navigate the intricate landscape of consumer perception while staying ahead of the competition. Ultimately, staying informed about consumer sentiment will help guide future marketing strategies and product development.

Make decisions that center around shoppers by gaining a comprehensive understanding of consumer behaviors and upcoming trends. Each purchase is a crucial moment, and by obtaining a complete perspective on the elements that drive consumer choices, you can reveal significant patterns. For your brand to prosper, it's vital to navigate difficult decisions and take decisive actions. NielsenIQ Consumer Insights goes beyond merely identifying the what and why; it focuses on the how, turning research into actionable steps that enable you to make educated decisions. With vital behavioral insights, data-driven recommendations, and strategies for market enhancement, NielsenIQ Consumer Insights serves as your trusted ally in achieving growth. This in-depth and thorough shopper analysis is crafted to meet the changing demands of your clientele effectively. By synchronizing your strategies with these insights, you not only improve customer satisfaction but also foster long-lasting brand loyalty. Thus, leveraging these insights can significantly elevate your competitive edge in the marketplace.

BIGDBM stands as a prominent data provider in the United States, boasting over seven years of expertise in creating identity graphs with a strong emphasis on return on investment, privacy, and data quality. Our extensive consumer and B2B data collections are designed to significantly improve your marketing initiatives, optimize lead-generation efforts, and streamline identity verification processes. The unmatched datasets we offer deliver critical insights into consumer behavior, encompassing essential contact details such as emails, phone numbers, addresses, and device identifiers, along with lifestyle traits, affinity attributes, buyer intent, and online behavior. In addition, our B2B data resources include detailed and updated contact information for over 30 million US businesses and more than 125 million employees, empowering you to effectively cultivate your sales pipeline and drive growth. By leveraging our data, you can better understand your target audience and refine your strategic approach to market engagement.

Nielsen's Commspoint Journey is a robust media planning resource designed to pinpoint and assess the key decisions and factors influencing consumer behavior throughout the purchasing journey. By merging two or three recent purchases shared by survey respondents with Nielsen's proprietary database, it uncovers as many as 15,000 complex consumer pathways across more than 30 distinct categories. This rich dataset offers valuable insights into consumer engagement, encompassing everything from the initial stages of brand awareness to the considerations leading to a purchase, as well as the effects on sales and brand loyalty. The platform features a user-friendly onboarding experience that enables new users to become proficient within just a few hours of training and provides access to consumer insights across over 30 essential categories to enhance marketing strategies. Additionally, it analyzes consumer buying behaviors to identify potential future sales opportunities and allows for the optimization of marketing campaigns by ensuring that the appropriate message is delivered to consumers at the most advantageous times. In essence, Nielsen's Commspoint Journey empowers marketers with essential tools to adeptly navigate and understand the intricacies of consumer behavior, fostering more effective marketing endeavors. By leveraging this comprehensive resource, businesses can not only improve their marketing outcomes but also build lasting relationships with their customers.

At Nielsen Sports, we are dedicated to monitoring performance, which is at the core of our mission. Our comprehensive approach to sponsorship media evaluation utilizes vast amounts of data and insights to maximize opportunities and yield better returns on investment for both rights holders and brands. By combining expert human analysis with extensive data resources and state-of-the-art AI technologies, we can accurately determine the fair market value of sports sponsorships. Our leading-edge research reveals insights that foster more strategic business decisions aligned with your unique challenges. We delve into the interests of sports fans, examining their media consumption patterns, brand preferences, and buying behaviors to demonstrate how these factors impact sponsorship decisions. For more than thirty years, Nielsen has set the standard for gauging brand visibility across diverse media channels, encompassing traditional, on-demand, and social media platforms. Whether interacting with fans in stadiums or working alongside broadcast professionals, our expertise and objectivity enable us to effectively assess the fair market value of sponsorships within the sports sector. Our dedication to continuous innovation guarantees that we remain responsive and provide meaningful insights in a constantly changing market landscape. As we look to the future, our aim is to further enhance our methodologies to stay ahead of emerging trends.

We help small manufacturers of consumer packaged goods pinpoint effective strategies to boost sales without the need for large teams of analysts or hefty budgets. By using Byzzer's retail analytics platform, you can effortlessly access visual representations and actionable insights derived from NielsenIQ data. As a subscription-based offering, Byzzer leverages NielsenIQ's premier retail information to identify specific opportunities for improvement in areas like distribution, pricing, and promotions, allowing you to execute impactful strategies. Our user-friendly library features over 15 reports fueled by NielsenIQ data, showcasing performance metrics across diverse markets, retailers, and product characteristics, which enables you to identify key business opportunities and make well-informed decisions with confidence. The analytic tools we provide remove the guesswork from planning your next steps to increase sales and improve return on investment. With access to NielsenIQ brand scores and insightful reports, you can quickly gain insights that empower you to respond decisively and efficiently. This approach not only streamlines your decision-making process but also ensures you navigate your growth strategy with both clarity and confidence, maximizing your potential for success.

Nielsen ONE functions as a comprehensive tool for measuring cross-media engagement, providing unified insights into audience interactions with traditional television, streaming services, and various digital channels. By integrating first-party and third-party audience data, it enables detailed media planning and assessment, thereby facilitating the creation of customized and effective advertising strategies aimed at reaching the desired audience at the most effective times. This platform offers deduplicated metrics for both advertisements and content, presenting a unified view of audience behavior that is essential for informing content development and monetization approaches. Through a distinctive identity framework, Nielsen ONE combines panel data, third-party identity information, and direct connections with publishers to deliver accurate, individual-level impressions for advertising campaigns. Additionally, with the ability to deduplicate ads across four screens, it thoroughly evaluates viewer engagement across multiple devices, such as connected TVs, laptops, and smartphones, while also considering out-of-home, broadband-only, and over-the-air viewing data. Ultimately, Nielsen ONE not only enhances the media landscape but also empowers advertisers and content producers with vital insights to refine their outreach and engagement strategies effectively, ensuring that they remain competitive in an ever-evolving marketplace. Its commitment to providing actionable intelligence makes it a valuable asset for anyone involved in media and advertising.

An all-encompassing solution that leverages NielsenIQ’s unique incrementality insights to boost revenue generation is now available. This innovative approach revolutionizes your method of defining, organizing, and presenting your product shelf. With NielsenIQ Shelf Architect, you gain access to a centralized, cloud-based platform specifically designed to address your assortment and merchandising needs. By integrating data and models into a seamless, comprehensive solution, you can streamline your planning processes, improve performance, and support sustainable growth over time. The versatile frameworks and intuitive interface offered by NielsenIQ Shelf Architect create an all-inclusive and user-friendly strategy for your assortment and space planning. Explore the visual tools that allow you to see how your product assortment can be optimized for merchandising through automatically generated planograms. Furthermore, uncover potential opportunities, mitigate risks, and evaluate the sales growth associated with capturing distribution opportunities, all while ensuring your strategic approach remains nimble and adaptive to market changes. This holistic solution not only enhances efficiency but also empowers your team to make data-driven decisions that can lead to significant improvements in sales outcomes.

Digital Insights offers a comprehensive solution for deriving meaningful insights from diverse data sources by analyzing interactions between consumers and brands, as well as their online search behaviors. In the modern digital environment, consumers participate in a continuous cycle of searching, reading, sharing, and making decisions online. Each business inquiry requires a customized strategy that involves selecting the appropriate data streams, tools, models, and areas of expertise. Through the utilization of Artificial Intelligence to sift through irrelevant details and organize vast amounts of unstructured data, we can gather and analyze significant information that guides strategic business choices. By merging human expertise with AI capabilities, NielsenIQ analysts are skilled at identifying the most critical themes, topics, and keywords vital for understanding consumer engagement. The platform integrates data from social media, search engines, and product reviews, all linked by shared themes and attributes, ultimately revealing insights throughout the consumer journey and deepening the comprehension of market dynamics. This integrated methodology empowers businesses to respond more adeptly to changing consumer behaviors, fostering adaptability in a competitive landscape. As a result, organizations can better align their strategies with the pulse of consumer trends.

Nielsen Media Impact is a comprehensive tool designed for media planning that assists agencies, advertisers, and publishers in making cost-effective decisions regarding audience interaction with both content and advertising. It features two primary components: the insights module, which allows users to explore in-depth data about consumer media behaviors and identify the best platforms for audience engagement, and the planning module, which aids in refining media strategies and creating a range of planning scenarios to effectively allocate GRP flights, weights, and budgets. One of its standout features includes the ability to analyze historical campaign data to understand audience engagement levels, evaluate budget adjustments and media placements to improve performance, and review schedules while testing various scenarios to boost impression counts and optimize flight patterns. Furthermore, users can set customizable KPIs to tailor their marketing approaches toward achieving specific goals. This platform not only promotes a data-driven strategy for media planning but also empowers users to make insightful decisions that are directly aligned with their overall marketing aspirations, thereby enhancing the effectiveness of their campaigns.

Understanding advertising intelligence is crucial for businesses aiming to secure a competitive advantage in today's marketplace. With the media landscape becoming ever more complex and crowded, consumers are exposed to an overwhelming amount of content across various platforms. To stand out, companies need to leverage reliable advertising intelligence that aids in creating effective media strategies that distinguish them from others in the industry. The challenge arises in managing and monitoring the advertising initiatives of competing brands across multiple channels without significantly increasing workloads. Nielsen Ad Intel emerges as the premier source for comprehensive advertising expenditure data at local, national, and global levels. Our platform provides advertisers, agencies, publishers, and advertising networks with the tools necessary to track advertising efforts across a wide array of channels, including television, digital, audio, search, social media, print, outdoor, and cinema. Additionally, Ad Intel offers valuable insights that empower clients to navigate this dense media environment successfully, enabling them to identify target audiences and assess brand approaches with greater accuracy. By harnessing our data, businesses can refine their advertising strategies and bolster their market presence, ensuring they remain competitive in an ever-evolving industry. The ability to adapt quickly to market trends can make all the difference in achieving long-term success.

Efficiently connect with your most valuable customers and potential clients using Mobilewalla's customized audience segments. We harness thousands of consumer data points to create audiences tailored for specific campaigns, ensuring that your message reaches the right consumer at the perfect time. Our audience segments are applicable across a range of digital and social media platforms, such as Facebook, Twitter, and Instagram. Mobilewalla’s vast data resources enable us to develop intricate profiles for each device ID, employing predictive modeling to analyze behavioral trends and classify devices into various segments. Insights gleaned from app usage provide essential narratives regarding consumer behavior, while demographic data offers additional context for our strategies. To ensure accuracy, Mobilewalla corroborates its age and gender segments with information from Nielsen DAR and the US Census. Furthermore, by utilizing GPS location data from billions of daily signals, we guarantee both scalability and precision in our targeting methods. This all-encompassing strategy empowers businesses to engage more effectively with their audiences, ultimately leading to improved outcomes and enhanced customer satisfaction. By leveraging these insights, brands can better tailor their marketing efforts to resonate with their target demographic.

The evolution of consumer behaviors is prompting a shift from conventional shopping trips to online purchases, with many opting to return to stores for curbside delivery. By thoroughly analyzing the dynamics among various brands, retailers, and product categories, businesses can boost their share of consumer expenditures. Today's consumers fluidly transition between different sales channels and retailers, making it challenging to obtain a holistic understanding of the market and pinpointing significant opportunities. Employing NielsenIQ Omnishopper enables companies to monitor shopper behaviors and adjust to the evolving needs of consumers, thereby fostering data-driven strategies tailored to their audience. With a comprehensive view of the consumer journey and rich insights into brands, products, and categories, discovering new growth opportunities becomes a more manageable task. Our research panels maintain the highest standards of validation and robust criteria, ensuring that the insights provided reflect authentic behavioral patterns rather than incidental fluctuations, thus laying a strong groundwork for strategic decision-making. Additionally, this methodology equips businesses with the tools to anticipate market changes and proactively address the developing preferences of consumers, ultimately reinforcing their position in a competitive landscape.

Quantcast Measure serves as an audience intelligence platform that is employed by over 100 million websites and mobile applications. It delivers swift insights and research into the demographic and psychographic traits of your audience, allowing for a deeper understanding of how different groups engage with the content on your site. By leveraging these distinct insights, you can craft more precise messaging, advertising initiatives, and engaging content tailored to your audience's preferences. Through direct measurement, you gain access to comprehensive, real-time insights regarding your digital assets, which is a significant advantage over traditional audience measurement tools that rely on panel-based data collection, like Nielsen ratings, which often take months to yield results. This direct measurement approach ensures that understanding your audience as they navigate your site has become remarkably straightforward. You can uncover details such as their purchasing behaviors, brand loyalties, preferred vehicle types, media consumption habits beyond your platform, and various other metrics related to their behavior. With implementation across a vast array of over 100 million web destinations, we monitor user behavior multiple times each day, facilitating continuous enhancement of your engagement strategies. This capability to analyze audience behavior in real-time not only improves your marketing efforts but also greatly expands your ability to adapt to evolving consumer preferences and trends. As a result, businesses can stay ahead in a competitive landscape by responding effectively to shifts in their audience's interests.

Precisely Demographics provides an extensive array of demographic, geodemographic, and consumer context information designed to deepen your comprehension of individuals and their surrounding environments, including where they live, work, and conduct business. Covering more than 140 countries and territories worldwide, this rich collection of data allows for analyses at a broad scale. With Precisely Demographics, users can visualize various population statistics and characteristics at multiple levels, such as national, state, census-block, or lifestyle group, while also making projections for future trends using demographic estimates. Acknowledging the fluidity of populations, the platform not only presents conventional resident profiles but also offers dynamic demographics that reflect how populations change throughout the day or week. This data-centric methodology can facilitate more strategic business decisions, as it provides insights pertaining to over 6.7 billion individuals globally. Furthermore, the datasets include geographic information, encompassing census and administrative boundaries, which help establish connections between people, their behaviors, and their locations, ultimately enhancing your strategic planning and operational execution. By leveraging this comprehensive data, organizations can better adapt to shifting market conditions and consumer needs.

To boost both revenue and profit margins, it's essential to implement a well-crafted pricing and promotional strategy. The NielsenIQ revenue optimizer provides manufacturers and retailers with essential tools to effectively manage and continuously enhance their revenue growth strategies. By leveraging advanced artificial intelligence, this solution identifies the most effective pricing strategies for both everyday and promotional items, ultimately maximizing profitability. With this cutting-edge revenue growth management tool, companies can gain faster and more efficient insights into their pricing and promotional efforts, ensuring they remain competitive in the market. Additionally, the proprietary AI capabilities of the NielsenIQ revenue optimizer empower businesses to improve their portfolio strategy development, fine-tune price and pack configurations, and enhance customer account planning. Moreover, it assists in refining promotion evaluations and trade strategies, creating a comprehensive approach to revenue management. This innovative strategy not only generates instant revenue but also lays the groundwork for lasting growth in the future. By embracing this technology, businesses can position themselves to adapt to market changes swiftly and effectively.

NielsenIQ Spaceman offers a streamlined and automated planogramming system that features various modules customized to fit your specific needs, allowing for the evaluation of performance and the identification of opportunities within planograms to support effective merchandising decisions. This suite includes an extensive array of integrated solutions aimed at improving your space management strategy. With powerful features that encompass advanced space planning, in-depth analysis, automated planogram creation, and efficient data management, users can ensure compliance while discovering ways to enhance efficiency. The intuitive interface enables rapid construction and analysis of planograms, allowing for well-informed decisions to be made in a fraction of the time. Furthermore, this cutting-edge solution grants retailers the agility to respond swiftly to evolving market needs, ultimately maximizing their merchandising capabilities and driving growth in a competitive landscape. As a result, businesses can achieve a more strategic approach to merchandising while remaining adaptable to future changes.

Leverage the extensive consumer insights available through Experian marketing services to enhance your comprehension of your target audience, create new business avenues, and enable impactful engagements across diverse platforms. Through ConsumerView, companies can boost their operational effectiveness by tapping into a rich spectrum of data characteristics. This encompasses essential consumer demographics, including age, gender, marital status, child status, and income brackets. Additionally, events in consumers' lives, such as becoming parents, relocating, or purchasing homes, can offer valuable perspectives. Insights into automotive ownership not only reveal the types of vehicles consumers currently possess but also their likelihood of future purchases. Furthermore, Experian's detailed national consumer credit file provides predictive financial segments that deliver area-specific aggregated credit information. Purchase behavior data can illuminate past buying patterns and anticipate future purchasing trends across a variety of categories, as well as offer insights into consumer decision-making processes and their preferred marketing communication channels. By utilizing these comprehensive insights, companies can customize their approaches for enhanced engagement and overall success, ultimately leading to a more tailored customer experience.

Gathering extensive sales data from both online and offline channels is essential for realizing the true capabilities of comprehensive omnichannel analysis. The carefully deduplicated data obtained through NielsenIQ’s proprietary techniques provides a clear multi-channel view by eliminating overlaps, thereby saving valuable time. Understanding the complexities of omnichannel sales and market share often requires integrating diverse data sources, which can result in the double-counting of sales and the challenging task of reconciling varying definitions and data sets. With NielsenIQ’s innovative deduplication and category alignment methods, you can remove ambiguity in data integration and focus on the results derived from accurate and clear information. By obtaining a detailed comparison of actual sales across online and offline platforms, businesses can effectively identify and rectify gaps in overall market analysis. This thorough strategy not only improves precision but also equips companies with the ability to make well-informed decisions based on trustworthy insights, ultimately fostering growth in their market strategies. Additionally, continuous monitoring of these metrics can lead to proactive adjustments that enhance overall business performance.

In the Consumer Packaged Goods (CPG) industry, trade spending often constitutes the second largest expense, only surpassed by the cost of goods sold. Given the rapid shifts in consumer preferences and the dynamics of retail partnerships, these businesses need improved tools to manage their trade promotion optimization more effectively. The challenge of optimizing trade spending is further complicated by a variety of external factors, including intense market competition, logistics that vary by region, and the need to adhere to regulatory standards. Internally, companies face hurdles such as disjointed data systems that span across different platforms like ERP and POS, difficulties in deriving actionable insights from promotion-related analyses, and common obstacles in fostering collaboration between sales, marketing, finance, and demand planning teams. To address these multifaceted challenges, Wipro has introduced its Promax® suite of solutions, which includes trade promotion management, optimization, and execution (TPM, TPO, and TPx), thereby providing a holistic approach to managing trade spending. By utilizing these innovative solutions, CPG firms can more adeptly navigate the intricacies of trade spending, ensuring improved efficiency and effectiveness in their promotional strategies. This not only boosts their operational capabilities but also positions them favorably in a competitive marketplace.

&facts empowers brands to leverage real-world data for valuable market insights, allowing for timely product launches that align with consumer demand. In the fast-paced landscape of today, conventional research tactics fall short, as lengthy methods such as surveys and focus groups often delay crucial decisions. With &facts, brands gain access to immediate insights that mirror current consumer trends, helping them maintain a competitive edge. - Consumer behavior insights from billions: Our extensive data offers a true perspective on consumer actions. - Keep abreast of the latest trends: Utilize our insights to effectively adapt to shifting consumer preferences. - Efficient analysis: Understanding the needs of modern brands, we provide pre-analyzed insights instantly upon request, facilitating swift decision-making. By harnessing these resources, brands can enhance their decision-making processes and adapt swiftly to changes in the market landscape, ultimately driving growth and success. This strategic advantage is essential for staying relevant and meeting consumer expectations in an ever-evolving marketplace.

NielsenIQ SmartStore offers essential insights into consumer behaviors that help improve in-store product placement, strengthen partnerships with retailers, and stay ahead of shifting shopper trends. It enables the simulation of any in-store shopping experience in a digital environment. Through a remote testing framework, you can discover the motivations behind buying choices, providing you with crucial information to fine-tune aisles, departments, shelves, and overall store configurations to enhance performance. This innovative virtual shopping platform significantly advances research within the CPG and FMCG industries. SmartStore allows for the development of incredibly lifelike and interactive three-dimensional, 360-degree store environments. Furthermore, it provides immersive testing opportunities that set you apart from the competition while ensuring that shelf operations remain uninterrupted, all supported by robust data to inform your strategic approaches. This all-encompassing methodology not only empowers brands but also revolutionizes the way retailers interact with their customers, fostering deeper connections and loyalty. Ultimately, SmartStore serves as a game-changing tool for both industry players and consumers alike, reshaping the retail landscape for the future.

Gravy Analytics processes vast amounts of pseudonymous mobile location signals on a daily basis, gathered from millions of devices, to uncover insights into individuals' movements and motivations. With billions of location signals produced each day, their comprehensive events database contextualizes numerous locations and points of interest. The consumer visit data is derived purely from deterministic location information, guaranteeing its accuracy and reliability. They offer validated and refined location datasets that can be accessed via APIs or through batch delivery methods. This allows for actionable insights into real-world consumer behaviors related to foot traffic, attribution, and competitive analysis. By developing location-based audience segments, they enable businesses to implement effective, data-driven advertising campaigns. Gravy Analytics seeks to help companies overcome substantial business obstacles by providing high-quality location data. In order to achieve this, brands and advertisers need contextual understanding to interpret consumer behavior and the motivations behind their movements. The local events and activities we engage in not only provide this essential context but also illuminate our lifestyles, interests, and personal affiliations, thereby enriching the overall data landscape. This enhanced understanding can significantly improve targeted marketing efforts, optimize customer engagement strategies, and foster more meaningful interactions with consumers. Ultimately, the insights gained from such data can drive innovation and influence strategic decision-making within organizations.

Exact Data emerges as a leading provider of tailored mailing lists designed for both individual consumers and businesses looking to enhance their marketing strategies. By leveraging an extensive database sourced from over 2,000 unique origins, the platform guarantees accuracy and up-to-date information, enabling organizations to pinpoint their ideal audience for successful marketing campaigns. The company's offerings include not only consumer and business lists but also specialized segments targeting industries such as healthcare, real estate, and automotive. Moreover, Exact Data extends its services to include data enrichment, licensing, and lead generation, which equip marketers with the tools necessary to improve their outreach methods through personalized email, direct mail, and telemarketing initiatives. This comprehensive strategy ensures that clients can maximize their marketing effectiveness and achieve superior outcomes, ultimately fostering stronger connections with their target audiences. As a result, businesses working with Exact Data are well-positioned to stay ahead in the competitive marketing landscape.

Megaphone provides cutting-edge podcast technology designed for both content creators and advertisers, equipping you with sophisticated tools that allow for effective publishing, monetization, and evaluation of your podcast projects. - Increase your earnings by implementing dynamic ad insertion strategies. - Access crucial insights that empower you to make strategic decisions based on data. - Maintain seamless scalability without facing any downtime or disruptions. - Take advantage of outstanding support from our dedicated customer service team. The Megaphone Targeted Marketplace (MTM) revolutionizes the podcast advertising sector by offering precise targeting and measurement capabilities similar to those in other digital marketing arenas. Reach your target audience on a massive scale by utilizing access to over 60,000 Nielsen audience segments, ensuring your advertisements are placed within premium content from leading podcast creators. Craft engaging ads specifically designed for the podcast medium, and additionally, acquire actionable campaign insights that can greatly improve your media strategy and lead to enhanced results. This holistic approach not only maximizes your advertising potential but also fosters meaningful connections with listeners.

Aerospike stands out as a leading provider of cutting-edge, real-time NoSQL data solutions that effectively handle vast amounts of data. By addressing complex data challenges, Aerospike enables enterprises to remain competitive while significantly reducing costs and simplifying the processes that legacy NoSQL databases typically present. Their innovative Hybrid Memory Architecture™ is a patented advancement that maximizes the capabilities of contemporary hardware, allowing businesses to derive exceptional value from extensive data across various environments, including edge, core, and cloud settings. With Aerospike, clients can swiftly tackle issues like fraud, enhance shopping experiences with larger cart sizes, establish global digital payment systems, and deliver personalized experiences to millions in real-time. Notable clients include Airtel, Banca d'Italia, Snap, Verizon Media, Wayfair, PayPal, and Nielsen. The company is headquartered in Mountain View, California, with additional offices in London, Bengaluru, and Tel Aviv, ensuring a global presence to support its diverse clientele.

Boost the impact of your advertising campaigns by involving your target audience at every stage of the ad development process. Start by pinpointing the most captivating idea from your brainstorming sessions and, through ongoing experimentation, refine it into an essential offering for your audience. Develop a thorough understanding of how to enhance your brand through focused digital marketing strategies. Utilize audience insights and behavioral data gathered from ads within social media environments to inform your approach. Kicking off this initiative is straightforward; our proven strategies provide you with proactive consumer feedback during both the advertising and innovation stages. Experience the advantages of swift results as we link you with vital audiences and supply actionable insights in real-time, with comprehensive analyses available in as little as six hours. Effectively leverage these insights by measuring them against historical performance and relevant benchmarks, enabling you to make substantial improvements to your advertising and innovation tactics. The path to transforming your operations commences with reliable data, which can be sourced from the top consumer insights platform in the market today, ensuring you maintain a competitive edge. By prioritizing data-driven strategies, you’ll not only improve your campaigns but also cultivate a stronger relationship with your audience, paving the way for long-term success in your marketing endeavors. As you continue to evolve, these insights will empower you to adapt to changing consumer preferences and market dynamics.

Steer clear of using generic tools and instead enrich your technology framework with specialized consumer analytics that cater to your specific industry, as this can greatly boost your business performance. By capitalizing on analytics tailored for the real estate sector, you can uncover valuable insights into demographic trends and timing that pertain to relocations. This methodology emphasizes key life events and offers expert analysis of the behaviors tied to the moving process. A more profound comprehension of your target audience can impact every aspect of your operations, from marketing strategies to customer engagement. Adopt a data-driven approach and thrive with our bespoke analytics solution designed specifically for the real estate market. Uncover crucial details about your prospective clients, such as home values, household demographics, their status as renters or buyers, income levels, household sizes, ages, genders, and additional relevant factors. Furthermore, acquire a holistic view of your audience's financial profiles, which include elements like health, savings, net worth, discretionary income, and various mortgage and investment options that may be available. By leveraging these comprehensive insights, you can make strategic decisions that are more likely to lead to success in your real estate ventures, ultimately ensuring a competitive edge in the market.

L2 Data’s DataMapping platform integrates and harmonizes a diverse range of voter, constituent, and consumer data sources, including extensive nationwide voter files for all 50 states and Washington D.C., as well as census information, direct surveys, credit bureau data, tax assessor records, and over 250 million consumer profiles from trusted partners. This cohesive system enables precise selection, thorough analysis, and focused micro-marketing tactics. Users can easily navigate the platform through an intuitive web interface or a RESTful API, which allows them to filter information by multiple criteria such as state, city, ZIP code, or district. Moreover, they have the ability to explore a wide array of demographic, political, financial, behavioral, and geographic variables. The platform also features identity-resolution and data hygiene functionalities, which empower users to clean, deduplicate, and effectively link records while enriching their datasets with registry numbers, contact details, and modeled characteristics. Such a powerful and adaptable tool not only simplifies data management but also enhances the decision-making process for organizations by providing them with comprehensive insights that drive strategic initiatives. Ultimately, this platform serves as an essential resource for organizations aiming to leverage data for effective outreach and engagement.

Explore how Olvin is revolutionizing access to top-tier foot traffic analytics for key industries, specifically retail and real estate. The vision is to democratize predictive insights, making them accessible beyond the sphere of e-commerce. Traditionally, the realm of data analytics has been resource-intensive and required specialized expertise, which is not something every business can afford. However, this scenario is on the brink of transformation. Through Olvin’s intuitive platform, Almanac, organizations can leverage location intelligence and sophisticated AI to secure immediate and actionable predictive insights tailored specifically for brick-and-mortar establishments. By tapping into a wealth of historical data and utilizing cutting-edge AI and machine learning techniques, we can anticipate consumer behavior with a lead time of up to three months. Our competitively priced analytics solutions are designed to empower businesses of every scale to take advantage of AI and ML-driven consumer insights. This allows companies to quickly grasp consumer trends without requiring deep data expertise or complex system installations. By combining outstanding data quality with advanced AI capabilities, we equip retailers with timely and cost-effective insights that facilitate informed decision-making. Ultimately, Olvin is redefining the landscape of data accessibility, fostering a future where every business can thrive and succeed.