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What is Scarborough?

Nielsen Scarborough provides in-depth analyses of consumer behavior both locally and nationally across over 2,000 categories, touching on areas such as leisure activities, shopping preferences, buying patterns, and media consumption. With more than 330,000 surveys conducted annually in the U.S., they enable advertisers and media companies to meet customer demands while identifying fresh strategic avenues. Understanding the unique characteristics of your target audience facilitates a clearer view of the competitive environment, potentially leading to the development of strategies that maximize your strengths. Their localized studies of market insights delve into various sectors, including automotive, banking and finance, beverages, demographics, digital and internet habits, grocery shopping, healthcare, home improvement, lifestyle choices, media usage, restaurant frequency, retail actions, sports interests, telecom services, transportation, travel trends, and voting habits. Such a thorough examination not only helps pinpoint market trends but also improves marketing efforts that are specifically designed for different consumer groups. Ultimately, this wealth of information positions businesses to more effectively engage with their audiences and adapt to evolving market dynamics.

What is Olvin?

Explore how Olvin is revolutionizing access to top-tier foot traffic analytics for key industries, specifically retail and real estate. The vision is to democratize predictive insights, making them accessible beyond the sphere of e-commerce. Traditionally, the realm of data analytics has been resource-intensive and required specialized expertise, which is not something every business can afford. However, this scenario is on the brink of transformation. Through Olvin’s intuitive platform, Almanac, organizations can leverage location intelligence and sophisticated AI to secure immediate and actionable predictive insights tailored specifically for brick-and-mortar establishments. By tapping into a wealth of historical data and utilizing cutting-edge AI and machine learning techniques, we can anticipate consumer behavior with a lead time of up to three months. Our competitively priced analytics solutions are designed to empower businesses of every scale to take advantage of AI and ML-driven consumer insights. This allows companies to quickly grasp consumer trends without requiring deep data expertise or complex system installations. By combining outstanding data quality with advanced AI capabilities, we equip retailers with timely and cost-effective insights that facilitate informed decision-making. Ultimately, Olvin is redefining the landscape of data accessibility, fostering a future where every business can thrive and succeed.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Nielsen

Date Founded

1923

Company Location

United States

Company Website

www.nielsen.com/solutions/audience-measurement/scarborough/

Company Facts

Organization Name

Olvin

Company Location

United Kingdom

Company Website

www.olvin.com

Categories and Features

Categories and Features

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