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What is Scarborough?

Nielsen Scarborough provides in-depth analyses of consumer behavior both locally and nationally across over 2,000 categories, touching on areas such as leisure activities, shopping preferences, buying patterns, and media consumption. With more than 330,000 surveys conducted annually in the U.S., they enable advertisers and media companies to meet customer demands while identifying fresh strategic avenues. Understanding the unique characteristics of your target audience facilitates a clearer view of the competitive environment, potentially leading to the development of strategies that maximize your strengths. Their localized studies of market insights delve into various sectors, including automotive, banking and finance, beverages, demographics, digital and internet habits, grocery shopping, healthcare, home improvement, lifestyle choices, media usage, restaurant frequency, retail actions, sports interests, telecom services, transportation, travel trends, and voting habits. Such a thorough examination not only helps pinpoint market trends but also improves marketing efforts that are specifically designed for different consumer groups. Ultimately, this wealth of information positions businesses to more effectively engage with their audiences and adapt to evolving market dynamics.

What is L2 Data?

L2 Data’s DataMapping platform integrates and harmonizes a diverse range of voter, constituent, and consumer data sources, including extensive nationwide voter files for all 50 states and Washington D.C., as well as census information, direct surveys, credit bureau data, tax assessor records, and over 250 million consumer profiles from trusted partners. This cohesive system enables precise selection, thorough analysis, and focused micro-marketing tactics. Users can easily navigate the platform through an intuitive web interface or a RESTful API, which allows them to filter information by multiple criteria such as state, city, ZIP code, or district. Moreover, they have the ability to explore a wide array of demographic, political, financial, behavioral, and geographic variables. The platform also features identity-resolution and data hygiene functionalities, which empower users to clean, deduplicate, and effectively link records while enriching their datasets with registry numbers, contact details, and modeled characteristics. Such a powerful and adaptable tool not only simplifies data management but also enhances the decision-making process for organizations by providing them with comprehensive insights that drive strategic initiatives. Ultimately, this platform serves as an essential resource for organizations aiming to leverage data for effective outreach and engagement.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

Nielsen

Date Founded

1923

Company Location

United States

Company Website

www.nielsen.com/solutions/audience-measurement/scarborough/

Company Facts

Organization Name

L2 Data

Date Founded

1970

Company Location

United States

Company Website

www.l2-data.com

Categories and Features

Consumer Data

Not specified

Categories and Features

Consumer Data

Not specified

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