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What is Scarborough?

Nielsen Scarborough provides in-depth analyses of consumer behavior both locally and nationally across over 2,000 categories, touching on areas such as leisure activities, shopping preferences, buying patterns, and media consumption. With more than 330,000 surveys conducted annually in the U.S., they enable advertisers and media companies to meet customer demands while identifying fresh strategic avenues. Understanding the unique characteristics of your target audience facilitates a clearer view of the competitive environment, potentially leading to the development of strategies that maximize your strengths. Their localized studies of market insights delve into various sectors, including automotive, banking and finance, beverages, demographics, digital and internet habits, grocery shopping, healthcare, home improvement, lifestyle choices, media usage, restaurant frequency, retail actions, sports interests, telecom services, transportation, travel trends, and voting habits. Such a thorough examination not only helps pinpoint market trends but also improves marketing efforts that are specifically designed for different consumer groups. Ultimately, this wealth of information positions businesses to more effectively engage with their audiences and adapt to evolving market dynamics.

What is NielsenIQ Shelf Architect?

An all-encompassing solution that leverages NielsenIQ’s unique incrementality insights to boost revenue generation is now available. This innovative approach revolutionizes your method of defining, organizing, and presenting your product shelf. With NielsenIQ Shelf Architect, you gain access to a centralized, cloud-based platform specifically designed to address your assortment and merchandising needs. By integrating data and models into a seamless, comprehensive solution, you can streamline your planning processes, improve performance, and support sustainable growth over time. The versatile frameworks and intuitive interface offered by NielsenIQ Shelf Architect create an all-inclusive and user-friendly strategy for your assortment and space planning. Explore the visual tools that allow you to see how your product assortment can be optimized for merchandising through automatically generated planograms. Furthermore, uncover potential opportunities, mitigate risks, and evaluate the sales growth associated with capturing distribution opportunities, all while ensuring your strategic approach remains nimble and adaptive to market changes. This holistic solution not only enhances efficiency but also empowers your team to make data-driven decisions that can lead to significant improvements in sales outcomes.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub

Company Facts

Organization Name

Nielsen

Date Founded

1923

Company Location

United States

Company Website

www.nielsen.com/solutions/audience-measurement/scarborough/

Company Facts

Organization Name

NielsenIQ

Company Location

United States

Company Website

nielseniq.com/global/en/solutions/shelf-architect/

Categories and Features

Consumer Data

Not specified

Categories and Features

Planogram

Not specified

Retail Execution

Not specified

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