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What is Scarborough?

Nielsen Scarborough provides in-depth analyses of consumer behavior both locally and nationally across over 2,000 categories, touching on areas such as leisure activities, shopping preferences, buying patterns, and media consumption. With more than 330,000 surveys conducted annually in the U.S., they enable advertisers and media companies to meet customer demands while identifying fresh strategic avenues. Understanding the unique characteristics of your target audience facilitates a clearer view of the competitive environment, potentially leading to the development of strategies that maximize your strengths. Their localized studies of market insights delve into various sectors, including automotive, banking and finance, beverages, demographics, digital and internet habits, grocery shopping, healthcare, home improvement, lifestyle choices, media usage, restaurant frequency, retail actions, sports interests, telecom services, transportation, travel trends, and voting habits. Such a thorough examination not only helps pinpoint market trends but also improves marketing efforts that are specifically designed for different consumer groups. Ultimately, this wealth of information positions businesses to more effectively engage with their audiences and adapt to evolving market dynamics.

What is Audience Town?

Steer clear of using generic tools and instead enrich your technology framework with specialized consumer analytics that cater to your specific industry, as this can greatly boost your business performance. By capitalizing on analytics tailored for the real estate sector, you can uncover valuable insights into demographic trends and timing that pertain to relocations. This methodology emphasizes key life events and offers expert analysis of the behaviors tied to the moving process. A more profound comprehension of your target audience can impact every aspect of your operations, from marketing strategies to customer engagement. Adopt a data-driven approach and thrive with our bespoke analytics solution designed specifically for the real estate market. Uncover crucial details about your prospective clients, such as home values, household demographics, their status as renters or buyers, income levels, household sizes, ages, genders, and additional relevant factors. Furthermore, acquire a holistic view of your audience's financial profiles, which include elements like health, savings, net worth, discretionary income, and various mortgage and investment options that may be available. By leveraging these comprehensive insights, you can make strategic decisions that are more likely to lead to success in your real estate ventures, ultimately ensuring a competitive edge in the market.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$150 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Nielsen

Date Founded

1923

Company Location

United States

Company Website

www.nielsen.com/solutions/audience-measurement/scarborough/

Company Facts

Organization Name

Audience Town

Company Location

United States

Company Website

www.audiencetown.com

Categories and Features

Categories and Features

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