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What is Scarborough?

Nielsen Scarborough provides in-depth analyses of consumer behavior both locally and nationally across over 2,000 categories, touching on areas such as leisure activities, shopping preferences, buying patterns, and media consumption. With more than 330,000 surveys conducted annually in the U.S., they enable advertisers and media companies to meet customer demands while identifying fresh strategic avenues. Understanding the unique characteristics of your target audience facilitates a clearer view of the competitive environment, potentially leading to the development of strategies that maximize your strengths. Their localized studies of market insights delve into various sectors, including automotive, banking and finance, beverages, demographics, digital and internet habits, grocery shopping, healthcare, home improvement, lifestyle choices, media usage, restaurant frequency, retail actions, sports interests, telecom services, transportation, travel trends, and voting habits. Such a thorough examination not only helps pinpoint market trends but also improves marketing efforts that are specifically designed for different consumer groups. Ultimately, this wealth of information positions businesses to more effectively engage with their audiences and adapt to evolving market dynamics.

What is NielsenIQ Omnishopper?

The evolution of consumer behaviors is prompting a shift from conventional shopping trips to online purchases, with many opting to return to stores for curbside delivery. By thoroughly analyzing the dynamics among various brands, retailers, and product categories, businesses can boost their share of consumer expenditures. Today's consumers fluidly transition between different sales channels and retailers, making it challenging to obtain a holistic understanding of the market and pinpointing significant opportunities. Employing NielsenIQ Omnishopper enables companies to monitor shopper behaviors and adjust to the evolving needs of consumers, thereby fostering data-driven strategies tailored to their audience. With a comprehensive view of the consumer journey and rich insights into brands, products, and categories, discovering new growth opportunities becomes a more manageable task. Our research panels maintain the highest standards of validation and robust criteria, ensuring that the insights provided reflect authentic behavioral patterns rather than incidental fluctuations, thus laying a strong groundwork for strategic decision-making. Additionally, this methodology equips businesses with the tools to anticipate market changes and proactively address the developing preferences of consumers, ultimately reinforcing their position in a competitive landscape.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Nielsen

Date Founded

1923

Company Location

United States

Company Website

www.nielsen.com/solutions/audience-measurement/scarborough/

Company Facts

Organization Name

NielsenIQ

Company Location

United States

Company Website

nielseniq.com/global/en/solutions/omnishopper/

Categories and Features

Categories and Features

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