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Ratings and Reviews 0 Ratings
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What is Scarborough?
Nielsen Scarborough provides in-depth analyses of consumer behavior both locally and nationally across over 2,000 categories, touching on areas such as leisure activities, shopping preferences, buying patterns, and media consumption. With more than 330,000 surveys conducted annually in the U.S., they enable advertisers and media companies to meet customer demands while identifying fresh strategic avenues. Understanding the unique characteristics of your target audience facilitates a clearer view of the competitive environment, potentially leading to the development of strategies that maximize your strengths. Their localized studies of market insights delve into various sectors, including automotive, banking and finance, beverages, demographics, digital and internet habits, grocery shopping, healthcare, home improvement, lifestyle choices, media usage, restaurant frequency, retail actions, sports interests, telecom services, transportation, travel trends, and voting habits. Such a thorough examination not only helps pinpoint market trends but also improves marketing efforts that are specifically designed for different consumer groups. Ultimately, this wealth of information positions businesses to more effectively engage with their audiences and adapt to evolving market dynamics.
What is Data Marketers Group?
Start engaging with 44 million influential decision-makers by leveraging 36 valuable data points focused on demographics and firmographics to generate sales-ready leads. Connect with potential clients across 57 varied industry sectors to elevate your future marketing strategies. Every year, more than 600 startups utilize our extensive database of 125 million contacts for conducting thorough competitive research. Companies of every scale, from small businesses to large enterprises, benefit from a focused B2B database featuring technology professionals, healthcare specialists, and financial analysts. Our solutions empower inside sales teams to establish a solid sales pipeline and effectively close deals. Gain access to a comprehensive and current collection of B2B contacts from diverse organizations throughout North America. Data Management Platform providers rely on our B2B database to implement sophisticated targeting techniques and to create look-alike audiences that enhance their data-driven marketing campaigns. To reduce expenses linked to lead generation and customer acquisition, digital marketing agencies trust our all-encompassing marketing database. Achieve remarkable returns on investment while nurturing enduring client relationships and optimizing the effectiveness of your marketing initiatives. Our database is continuously updated to adapt to the ever-changing market landscape, ensuring you have the most relevant information at your fingertips. Moreover, by tapping into this wealth of resources, your organization can stay ahead of competitors in today’s fast-paced business environment.
Integrations Supported
Additional information not provided
Integrations Supported
Additional information not provided
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Nielsen
Date Founded
1923
Company Location
United States
Company Website
www.nielsen.com/solutions/audience-measurement/scarborough/
Company Facts
Organization Name
Data Marketers
Date Founded
2010
Company Location
United States
Company Website
www.datamarketersgroup.com
Categories and Features
Categories and Features
B2B Data
B2B Contact Data
B2B Intent Data
B2B Leads Data
B2B Marketing Data
Business Ownership Data
Company Data
Employee Data
Firmographic Data
Job Posting Data
Salary Data
Technographic Data