Scarborough vs. DecaData

Every year, we engage with over a million people across the globe through comprehensive surveys, allowing companies to quickly understand shifting consumer behaviors. Our intuitive platform is specifically designed for busy teams, making it easy to extract vital data, perform tailored analyses, and share findings effortlessly. You can pinpoint your target audience using an extensive array of over 250,000 profiling metrics. By employing question charts, you can delve into the feelings, thoughts, and behaviors of your consumers. Aggregate your data and visual representations to develop a persuasive narrative for your team. Integrate various data points to achieve thorough analysis and enrich your insights. Gain unmatched understanding of consumer behavior by utilizing survey results that reflect the views, interests, and actions of billions worldwide. We consistently ask the same questions in diverse regions, providing both localized insights and a comprehensive global outlook. Uncover genuine consumer perceptions of your brand and its rivals, along with critical information about market leaders and their positions within the industry. This all-encompassing strategy empowers businesses to adeptly navigate the intricate landscape of consumer perception while staying ahead of the competition. Ultimately, staying informed about consumer sentiment will help guide future marketing strategies and product development.

BoldTrail stands out as the premier platform for real estate, designed to enhance your brokerage through innovative technology that agents will eagerly adopt. Tailor your office, company, and each agent's website to reflect your distinct brand identity. Enhance lead capture by merging a contemporary consumer search interface with smart behavior analytics. With hyper-local area insights and home valuation pages, alongside rich lifestyle content, customers continuously turn to your brokerage for local expertise. Our lead generation tools are unparalleled in the industry, empowering brokerages, agents, and teams to effectively cultivate new business opportunities. The user-friendly IDX squeeze pages and landing pages enable agents to generate leads in real-time effortlessly. Boost your lead volume while reducing expenses and improving lead quality with the integrated tools available on the platform. Additionally, broaden your lead sources through automated social media postings, integrated advertising on Google and Facebook, custom text codes, and more, ensuring a comprehensive marketing approach that captures attention. With BoldTrail, the possibilities for your real estate business are limitless.

MikMak, a SPINS company, is a global software company that provides a leading commerce intelligence and orchestration platform for multichannel brands, helping them grow in real-time.

Arryved is the purpose-built operating system for modern craft beverage businesses. Designed for breweries, cideries, distilleries, and taproom-forward venues, our platform brings every revenue channel into one connected ecosystem. Our POS powers fast, flexible service; Brewery Management aligns production and costs; Web Solutions drive branded online shopping and website engagement; and in-house payment processing keeps transactions simple and secure. Arryved bridges front- and back-of-house operations so teams can focus on craft, community, and exceptional hospitality.

Qloo is an AI-powered cultural intelligence and personalization platform that helps organizations analyze consumer tastes, identify cultural relationships, and deliver more relevant recommendations and experiences. The software combines a proprietary cultural knowledge graph with machine learning models trained to recognize relationships between entertainment, dining, travel, retail, fashion, brands, and other lifestyle interests. Its underlying database contains more than 600 million structured cultural entities and over 30 trillion cross-domain relationships and signals. Qloo's Taste AI technology analyzes anonymized behavioral information and cultural associations to predict affinities between products, places, brands, and interests across otherwise unrelated categories. Audience intelligence tools help marketers understand customer preferences, compare audience segments, identify emerging cultural trends, and evaluate potential partnerships or market opportunities. Its personalized recommendation capabilities use existing preferences and contextual signals to suggest relevant movies, music, restaurants, destinations, products, and experiences. Cultural data enrichment allows organizations to supplement their existing records with structured entity attributes, cultural characteristics, popularity indicators, and relationships to other entities. Locality intelligence provides geographic analysis of cultural interests at the neighborhood, city, regional, and national levels to support localized merchandising, recommendations, and business planning. Qloo also provides an AI grounding layer that enables large language models and autonomous agents to retrieve factual cultural information and generate recommendations based on contextual taste signals. Developers and enterprise teams can access its capabilities through APIs, managed data feeds, and integrations with data warehouses, customer data platforms, business intelligence applications, and other systems.

Ecwid by Lightspeed simplifies the process of incorporating an online store into any website or social media account. With a user base of hundreds of thousands of merchants across 175 countries, Ecwid provides all the necessary tools to connect with customers regardless of their location—be it in-person or via platforms like your website, Instagram, Facebook, Amazon, or Google Shopping. The platform offers a seamless point-of-sale system along with email marketing capabilities, enabling efficient management of marketing, sales, and inventory from virtually any location. Additionally, its dedicated mobile app ensures that business owners can stay connected and responsive to their customers at all times. This versatility makes Ecwid an invaluable asset for businesses looking to thrive in the digital marketplace.

Transform your surroundings into a functional workspace with 800.com, which enables you to oversee your business operations directly from your mobile device. This service comes without the need for a contract, providing advanced calling features and cell phone forwarding capabilities that enhance customer engagement, brand recognition, and response rates through SMS messaging. You can effortlessly manage extensions, send out professional greetings, and oversee your account conveniently online. 800.com supports various types of forwarding, including simultaneous and sequential ringing, ensuring you never miss a call. Utilizing toll-free numbers establishes a credible presence in the U.S. market, while local numbers can suggest a limited business scope. Each member of 800.com enjoys full access to all phone system tools, irrespective of their selected plan, making it easier to serve clients and reduce long-distance charges for both your customers and your business. By choosing 800.com, you position your company for success in a competitive environment.

Lightspeed stands out as the premier software for golf course management, utilized by over 1200 golf clubs globally. Backed by a dedicated team of golf enthusiasts, Lightspeed ensures that you have the confidence to oversee your entire facility from a single, cohesive platform. With the most sophisticated tee-sheet available in the industry, you can operate your business with a level of professionalism that sets you apart. This powerful cloud-based solution not only streamlines golf course management but also enhances efficiency like never before. By modernizing your pro shop, you can elevate customer service through a point-of-sale system specifically designed for golf retail, seamlessly integrated with your tee sheet. Moreover, the flexibility of managing your pro shop from any device and location adds a layer of convenience that is invaluable in today’s fast-paced environment. Lightspeed truly revolutionizes the way golf courses operate and interact with their customers.

Revolutionary technology tailored for digital signage experts Yodeck stands out as a premier cloud-based platform for digital signage, delivering unbeatable performance. It energizes your screens with vibrant content that captivates your intended audience right away. Creating, scheduling, and designing content is a breeze with Yodeck's web-based tools. To effectively communicate with your key demographics, you can utilize eye-catching media such as videos, images, PDFs, Office documents, data dashboards, and social media feeds. Yodeck ensures robust security and management capabilities suited for enterprises. Its innovative drag-and-drop editing function empowers users to creatively arrange content into visually appealing formats. Proudly, Yodeck provides an unparalleled digital signage solution, catering to a diverse range of businesses, from small local eateries to major corporations like Delta Airlines, Autodesk, and Adobe. This versatility makes it an ideal choice for any organization looking to enhance its communication strategies.

Jama Connect® is an innovative platform for product development that establishes Living Requirements™. It weaves together disparate activities related to testing and risk management, ensuring comprehensive compliance, mitigating potential risks, enhancing processes, and maintaining adherence to regulations. Organizations involved in developing intricate products, systems, and software can now effectively outline, synchronize, and implement their requirements. This streamlined approach significantly decreases the time and resources needed to demonstrate compliance and minimizes the need for rework. By selecting a user-friendly, adaptable solution accompanied by supportive services focused on fostering adoption, companies can confidently pave the way to their success. The platform’s design emphasizes collaboration, ensuring that all stakeholders are aligned throughout the product development lifecycle.