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What is Scarborough?

Nielsen Scarborough provides in-depth analyses of consumer behavior both locally and nationally across over 2,000 categories, touching on areas such as leisure activities, shopping preferences, buying patterns, and media consumption. With more than 330,000 surveys conducted annually in the U.S., they enable advertisers and media companies to meet customer demands while identifying fresh strategic avenues. Understanding the unique characteristics of your target audience facilitates a clearer view of the competitive environment, potentially leading to the development of strategies that maximize your strengths. Their localized studies of market insights delve into various sectors, including automotive, banking and finance, beverages, demographics, digital and internet habits, grocery shopping, healthcare, home improvement, lifestyle choices, media usage, restaurant frequency, retail actions, sports interests, telecom services, transportation, travel trends, and voting habits. Such a thorough examination not only helps pinpoint market trends but also improves marketing efforts that are specifically designed for different consumer groups. Ultimately, this wealth of information positions businesses to more effectively engage with their audiences and adapt to evolving market dynamics.

What is Experian Data Sources?

Elevate your business performance and cultivate significant connections throughout the customer experience by leveraging Experian’s top-tier data solutions. Make the most of our trusted and precise data resources, acclaimed for their reliability and accuracy. Gain vital insights into consumer and business profiles through a comprehensive analysis. Activate your existing data sets to unlock valuable business intelligence and enhance the overall customer journey. Equip both consumers and businesses with crucial credit education, identity protection services, and accurate contact details to better serve their needs. Our extensive data repositories include information on over 245 million consumers and more than 32 million businesses, along with diverse proprietary data assets that support improved decision-making and enrich customer interactions. By harnessing this exceptional data, your organization can address its commercial credit demands with increased effectiveness and efficiency. This holistic strategy not only fortifies client relationships but also strategically positions your business for long-term success in a competitive landscape. Ultimately, embracing such a robust data-driven approach can yield transformative results for your organization.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Nielsen

Date Founded

1923

Company Location

United States

Company Website

www.nielsen.com/solutions/audience-measurement/scarborough/

Company Facts

Organization Name

Experian

Date Founded

1996

Company Location

United States

Company Website

www.experian.com/business/solutions/data-solutions

Categories and Features

Categories and Features

Popular Alternatives

Popular Alternatives

Consumer View Reviews & Ratings

Consumer View

Experian
Consumer View Reviews & Ratings

Consumer View

Experian