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What is Scarborough?

Nielsen Scarborough provides in-depth analyses of consumer behavior both locally and nationally across over 2,000 categories, touching on areas such as leisure activities, shopping preferences, buying patterns, and media consumption. With more than 330,000 surveys conducted annually in the U.S., they enable advertisers and media companies to meet customer demands while identifying fresh strategic avenues. Understanding the unique characteristics of your target audience facilitates a clearer view of the competitive environment, potentially leading to the development of strategies that maximize your strengths. Their localized studies of market insights delve into various sectors, including automotive, banking and finance, beverages, demographics, digital and internet habits, grocery shopping, healthcare, home improvement, lifestyle choices, media usage, restaurant frequency, retail actions, sports interests, telecom services, transportation, travel trends, and voting habits. Such a thorough examination not only helps pinpoint market trends but also improves marketing efforts that are specifically designed for different consumer groups. Ultimately, this wealth of information positions businesses to more effectively engage with their audiences and adapt to evolving market dynamics.

What is Open People Search?

Finally, developers can leverage a new API that simplifies the process of accessing personal data, including names, addresses, phone numbers, emails, and employment details, without encountering the typical hurdles. This information is gathered from trustworthy and publicly accessible sources, promoting both transparency and user-friendliness. By merely signing up, users gain access to a wide-ranging national database filled with consumer insights. Open People Search serves various functions, such as verifying identities, addressing customer queries, investigating public records, and securing precise contact information. This tool is perfectly suited for integration into applications, websites, documents, or any initiative that demands consumer data. Notably, all information is derived from authentic government public records or credible public domain sources like telephone directories and WHOIS databases, alleviating any fears regarding data from unreliable social media channels or suspicious applications. Each output is carefully linked back to its original source, with public web links included whenever feasible to assist in verifying the information. This dedication to maintaining integrity not only enhances user trust but also ensures that the data provided is both accurate and reliable, making it a valuable resource for developers across various industries.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

¢5 per lookup
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Nielsen

Date Founded

1923

Company Location

United States

Company Website

www.nielsen.com/solutions/audience-measurement/scarborough/

Company Facts

Organization Name

Open People Search

Company Website

openpeoplesearch.com

Categories and Features

Categories and Features

Popular Alternatives

Popular Alternatives

Consumer View Reviews & Ratings

Consumer View

Experian