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What is Scarborough?

Nielsen Scarborough provides in-depth analyses of consumer behavior both locally and nationally across over 2,000 categories, touching on areas such as leisure activities, shopping preferences, buying patterns, and media consumption. With more than 330,000 surveys conducted annually in the U.S., they enable advertisers and media companies to meet customer demands while identifying fresh strategic avenues. Understanding the unique characteristics of your target audience facilitates a clearer view of the competitive environment, potentially leading to the development of strategies that maximize your strengths. Their localized studies of market insights delve into various sectors, including automotive, banking and finance, beverages, demographics, digital and internet habits, grocery shopping, healthcare, home improvement, lifestyle choices, media usage, restaurant frequency, retail actions, sports interests, telecom services, transportation, travel trends, and voting habits. Such a thorough examination not only helps pinpoint market trends but also improves marketing efforts that are specifically designed for different consumer groups. Ultimately, this wealth of information positions businesses to more effectively engage with their audiences and adapt to evolving market dynamics.

What is RIWI?

The RIWI platform emerges as a leading option among alternative survey and sampling techniques. Through our state-of-the-art web-intercept technologies and cutting-edge survey tools, we enable researchers to reach millions of diverse respondents, including first-time survey participants, elusive populations, and individuals in remote regions. By examining a broad spectrum of web traffic, our platform can quickly and accurately link relevant samples to surveys, free from geographic constraints. Our unique and validated web intercept technologies, such as Random Domain Intercept Technology (RDIT), allow for the rapid collection and analysis of substantial samples that represent a wide variety of genuinely randomized human opinions and perceptions. We provide both anonymous surveys and those that include personally identifiable information (PII) to actively engaged web users. Our commitment to enhancing user engagement and retention is bolstered by years of experience, rigorous testing, and continuous innovation, resulting in an exceptional online survey experience. We prioritize both speed and precision, ensuring our surveys are finely tuned for smooth functionality across all device platforms, which ultimately boosts the quality and trustworthiness of the data gathered. Every phase of our methodology is meticulously crafted to assist researchers in efficiently deriving valuable insights, fostering a more informed understanding of public sentiment and behavior. Moreover, our adaptable approach allows us to stay ahead in the rapidly evolving field of online research.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Nielsen

Date Founded

1923

Company Location

United States

Company Website

www.nielsen.com/solutions/audience-measurement/scarborough/

Company Facts

Organization Name

RIWI

Company Location

United States

Company Website

riwi.com/technology/

Categories and Features

Categories and Features

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