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What is Bloomberg Second Measure?

Our platform is designed to provide investors and corporate executives with daily insights into consumer behavior by processing and analyzing transactions from millions of anonymized shoppers throughout the U.S. on a daily basis, offering a detailed and well-rounded view of numerous consumer firms. Featuring a user-friendly self-service interface, it allows for daily tracking and real-time exploration, customized to suit your expertise in the sector. The dashboard is built to facilitate ongoing analysis while also addressing any unexpected inquiries you might encounter. Users can evaluate performance against competitors, dissect results by both channel and location, and leverage daily data to refine quarterly forecasts. Furthermore, you can examine the lifetime value of a company's most valuable customers, reveal their additional shopping preferences, and pinpoint their favorite destinations when they choose to shop elsewhere. The data is readily accessible with minimal delays and exhibits high fill rates close to the transaction date, ensuring that insights are timely. This enables you to gain extensive visibility into thousands of public and private companies and brands, as our services compile insights from billions of purchases made by millions of consumers in the United States, guaranteeing that you have access to the most pertinent information for informed decision-making. This thorough approach not only deepens your comprehension of market trends but also aids in the strategic planning of future business endeavors, ultimately equipping you with the tools necessary to navigate the complexities of consumer demand efficiently.

What is Hemlock?

Hemlock efficiently aggregates the online activities of your rivals, enabling you to scrutinize and manage their content through a user-friendly calendar format. We are excited to unveil a new feed feature in Hemlock that has been eagerly anticipated for some time. By leveraging invaluable feedback from our users, we successfully gathered insights to design and implement this enhancement. The feed serves as a straightforward yet impactful addition to Hemlock, allowing users an alternative way to view their content calendar. While the classic calendar display remains available, users now have the flexibility to access their content in chronological order. This new feed feature truly excites us, as it elevates the user experience by offering an additional viewpoint on the content calendar. In addition to being visually engaging, the feed provides a holistic overview of content across all platforms, showcasing items in the order they were released. Moreover, this feature not only enriches the exploration of competitor content but also reveals new insights into their posting strategies and schedules, thereby equipping users with the knowledge to make more strategic decisions. We believe this enhancement will significantly improve how users interact with Hemlock and optimize their competitive analysis.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Bloomberg Second Measure

Date Founded

2015

Company Location

United States

Company Website

secondmeasure.com

Company Facts

Organization Name

Peakfeed

Company Location

United States

Company Website

peakfeed.com/hemlock/

Categories and Features

Business Intelligence

Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Natural Language Generation (NLG)
Performance Metrics
Predictive Analytics
Profitability Analysis
Strategic Planning
Trend / Problem Indicators
Visual Analytics

Categories and Features

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