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What is Seenka?

Seenka merges organic and paid visibility across traditional, digital, and social media to reveal new opportunities, enhance marketing initiatives, build a multi-attribution framework, and pinpoint target customers and audiences. This platform allows you to oversee and evaluate your brand's combined offline and online presence, as well as that of your competitors and audience, across different channels that influence consumer decisions, all in real time. Through the creation of interactive dashboards, you can examine trends that are pertinent to your audience or specific sectors. Additionally, you can investigate potential activations, develop a thorough attribution model, and identify potential customers effectively. The integration of media data with analytics tools such as Looker, Big Query, and Spreadsheets is seamless, alongside crucial activation platforms like WhatsApp, Google Ads, Meta Ads, and YouTube. At Seenka, we believe that data should be a dynamic and fluid resource rather than mere static files; it must uncover fresh opportunities, anticipate competitive actions, and act as a significant advantage in the competitive landscape. In the end, our dedication lies in converting data into actionable insights that propel your success forward, ensuring that your strategies are both informed and impactful. By harnessing the potential of real-time data analysis, businesses can adapt and thrive in an ever-evolving market.

What is Nielsen Marketing Cloud?

Boost your return on investment by understanding how your marketing and advertising tactics resonate with audiences at every phase of the customer journey. Discover what your audience truly wants and connect those insights to the media, music, sports, and video content they enjoy the most. Evaluate how successful your campaigns are in meeting brand objectives, and enhance your video offerings by integrating details about popular shows and celebrities to foster a more individualized experience for viewers. This strategy not only strengthens the bond with your audience but also encourages greater engagement and loyalty over time. By focusing on these key aspects, you can create a more compelling brand narrative that resonates deeply with your target demographic.

Media

Media

Integrations Supported

AcuityAds
Algonomy
Bright Analytics
Cluster
Commanders Act
Engage3
Gmail
Google Sheets
Headset
Instagram
Looker
MSIGHTS
Meta Ads
Sizmek Ad Suite
TABS Analytics
TargetVideo
Walmart
X (Twitter)
YouTube
Zefr

Integrations Supported

AcuityAds
Algonomy
Bright Analytics
Cluster
Commanders Act
Engage3
Gmail
Google Sheets
Headset
Instagram
Looker
MSIGHTS
Meta Ads
Sizmek Ad Suite
TABS Analytics
TargetVideo
Walmart
X (Twitter)
YouTube
Zefr

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Seenka

Date Founded

2020

Company Location

Argentina

Company Website

seenka.com

Company Facts

Organization Name

Nielsen

Company Website

www.nielsen.com/solutions/media-planning/marketing-cloud/

Categories and Features

Categories and Features

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Planning

Budgeting & Forecasting
Collaboration
Flowchart
Goal Setting / Tracking
Marketing Calendar
Media Planning
Predictive Analytics
Presentation Tools
Project Tracking
Spend Management

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