SellerZen vs. Hopted

Optimized for Amazon sellers, QuickBooks Online Accounting allows seamless integration with various Amazon marketplaces. You have the option to create custom integration mappings or use our intuitive setup wizard for a fast and easy launch. Benefit from automated, real-time transaction imports that ensure your data is consistently up-to-date. Generate detailed financial reports that not only deepen your understanding of your business but also assist in maximizing your profits. This solution also supports real-time transaction imports while offering robust inventory management. It accommodates both FBA (Fulfillment by Amazon) and FBM (Fulfillment by Merchant) transactions effortlessly. With advanced SKU mapping options, you can effectively categorize products along with their related income and expenses into separate classes. Moreover, it includes support for inventory bundles and kit items to guarantee precise tracking. The system automatically calculates sales tax, including the marketplace facilitator taxes, and provides seamless settlement reconciliation. You can link specific income and fees to corresponding accounts in your chart of accounts for accurate financial oversight. Ultimately, you'll gain a detailed breakdown of your revenue streams alongside any hidden costs, offering a thorough perspective on your financial performance. This comprehensive approach simplifies the management of your Amazon business, empowering you to make informed decisions.

Hopted is a powerful data automation platform that transforms Google Sheets into a live business dashboard by connecting it directly with the tools your business relies on — including Amazon Seller Central, Shopify, and more. Built for operators, analysts, and business owners, Hopted simplifies how teams access, update, and act on their data — all from the comfort of a spreadsheet. Instead of exporting CSVs, formatting reports, and manually refreshing dashboards, Hopted pulls real-time data directly into Google Sheets. Track performance metrics, financial data, ad spend, inventory levels, and more — always up to date, always reliable. Whether you’re reporting on sales, analyzing profitability, or collaborating on growth initiatives, your team gets the full picture without version chaos or stale data. What sets Hopted apart is its 2-way sync capability. You can not only extract data from your apps into Sheets, but also push updates back — whether it’s adjusting listings in Amazon Seller Central or syncing changes to other tools in your stack. This turns your spreadsheet from a static report into an active control center. For Amazon sellers, this means syncing FBA, AWD, and Ads data directly into Sheets, calculating true profitability, managing inventory in real-time, and spotting operational inefficiencies fast. For agencies and consultants, it means scaling insights across multiple accounts with standardized workflows and fewer errors. Hopted is cloud-based, easy to implement, and designed to work for teams of all sizes. With customizable workflows, scheduled syncs, and full visibility into your data, Hopted helps you save time, reduce risk, and make smarter decisions faster — right where your team already works. Say goodbye to CSV chaos and manual workflows. With Hopted, your spreadsheets become a true source of operational clarity and control.