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What is Semcasting?

Acquire authentic customer insights and maximize returns on investment for all your marketing efforts. Semcasting has revolutionized IP targeting using machine learning to improve customer engagement across multiple devices while maintaining complete transparency. Our patented technology empowers businesses to merge CRM data, create new target audiences, identify qualified leads, and accurately evaluate audience performance. Conventional audience targeting techniques heavily depend on cookies, which typically only reach about 30% of the audience and often lead to a threefold duplication rate among distinct users. With our innovative solution, you can effectively reach audiences in homes, schools, and workplaces, utilizing a range of devices such as desktops, laptops, tablets, smartphones, IP radios, smart home gadgets, and Connected TVs. Semcasting's cutting-edge IP targeting technology connects with over 400 million unique devices and networks, encompassing more than 2 billion IP addresses. Furthermore, Smart Zones proficiently match, score, and refine mailing lists, CRM records, or IP addresses through 750 deterministic attributes, granting a thorough understanding of your potential clients. This forward-thinking approach guarantees that your marketing strategies yield both efficiency and efficacy, ultimately leading to improved outcomes for your company. By leveraging our technology, you can stay ahead of the competition and ensure that your marketing efforts are well-informed and impactful.

What is Lead Recorder?

Lead Recorder is a lead source tracking and attribution platform that helps businesses understand exactly how each website lead found them. The platform records visitor journeys from the first source or ad click through the pages viewed, time spent, phone click, form submission, or booking event. It is designed for people who want clear lead attribution without digging through GA4, ad platform reports, or complicated analytics dashboards. Lead Recorder shows each lead in a live feed with plain-English context, such as whether they came from Google Ads, SEO, Facebook Ads, direct traffic, a referral, or a specific keyword. Users can view the landing page, every page visited, time spent on each page, device data, source channel, search term, and final conversion moment. The tool can track forms, phone number clicks, and booking actions, helping teams understand both online and offline lead behavior. Setup is designed to be fast, requiring only one script tag added to the website header. Lead Recorder works with major website platforms, including WordPress, Webflow, Squarespace, Wix, Shopify, Calendly, and custom HTML sites. It tracks visitors without cookies by storing attribution in the browser, making it simple for businesses to start recording lead journeys. Agencies can use Lead Recorder to show clients exactly which campaigns, ads, pages, and search terms are producing real business inquiries. With a free forever plan and paid options for more sites, unlimited leads, lead statuses, email alerts, CSV export, white labeling, and priority support, Lead Recorder gives businesses and agencies an easy way to prove marketing performance.

Media

Media

No images available

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$19/month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Semcasting

Date Founded

2009

Company Location

United States

Company Website

www.semcasting.com

Company Facts

Organization Name

Lead Recorder

Date Founded

2026

Company Location

Australia

Company Website

www.leadrecorder.com

Categories and Features

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Categories and Features

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

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No Alternatives
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