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What is Sendlens?

Sendlens is an advanced analytics tool for email marketing, specifically crafted for marketing and content teams seeking more detailed insights than those offered by conventional ESP reports, which generally focus only on opens and clicks. By seamlessly integrating with services like ActiveCampaign, Brevo, or any mix of email platforms, Sendlens amalgamates all email broadcasts and automated workflows into a unified and detailed dataset. Each email transmission is distinctly identified based on several criteria, including subject-line style, body length, CTA placement, and overall design, allowing for intelligent grouping into relevant peer clusters. The cutting-edge pattern discovery engine uncovers the creative strategies that yield the highest rates of opens, clicks, and conversions, while the conversion attribution feature links each email send to the revenue generated across various campaigns, clusters, and stages of the customer journey. This platform is particularly beneficial for e-commerce brands, creative agencies, and media organizations that emphasize robust email marketing strategies and desire enhanced performance insights. Additionally, Sendlens equips teams with the tools to optimize their email strategies by pinpointing the most effective components of their campaigns, thus enabling them to maintain a competitive edge in a saturated digital environment. As a result, users can make data-driven decisions that significantly improve their overall marketing effectiveness.

What is Appier AIRIS?

AIRIS is an advanced, AI-powered customer data platform designed to enable marketers to integrate and unify customer data in real-time across multiple channels such as web, mobile, cloud, CRM, and offline systems, offering a complete 360° view of each customer. It equips data teams with the tools to load and map first-party data, develop custom attributes, and consolidate identities from various sources, which allows for the immediate application of those attributes in marketing or personalization strategies. Featuring intuitive dashboards and templates, AIRIS effectively visualizes insights, aiding in rapid segmentation, customer journey assessment, and the identification of actionable metrics. Furthermore, its predictive models, which encompass conversion and price-sensitivity scoring, automatically generate over 500 predictive attributes for users without requiring extensive data science expertise from the organization. By greatly expediting the process from data collection to visualization and activation, AIRIS enables brands to move from insights to active marketing campaigns within minutes, significantly boosting real-time remarketing capabilities and overall marketing responsiveness. This forward-thinking methodology not only simplifies the marketing workflow but also allows companies to quickly adapt to evolving customer behaviors and preferences, ensuring they remain competitive in a dynamic market. Moreover, the platform's efficiency fosters a transformative approach to customer engagement, making it an invaluable asset for any forward-looking marketing team.

Media

No images available

Media

Integrations Supported

ActiveCampaign
Android
Brevo
JavaScript
Looker
Salesforce

Integrations Supported

ActiveCampaign
Android
Brevo
JavaScript
Looker
Salesforce

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Sendlens

Date Founded

2026

Company Location

The Netherlands

Company Website

sendlens.com

Company Facts

Organization Name

Appier

Date Founded

2012

Company Location

Taiwan

Company Website

www.appier.com/en/products/airis

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

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