Senso vs. MortgageHippo

Founded in 2004, a global market-leading software provider focused on credit risk automation for lenders looking to provide an efficient, competitive, and seamless omnichannel financing journey. Axe Finance developed Axe Credit Portal – ACP – a future-proof AI- driven solution to automate the entire credit lifecycle from KYC to servicing including origination, credit scoring, and automatic decision-making. ACP is a multi-segment digital lending solution covering not only Retail, Commercial, Corporate, FIs, and Sovereign segments but also other specific types of lending such as Microfinance, BNPL, Embedded financing, Islamic finance, Green Loans, debt servicers & collectors. Axe Credit Portal – ACP – is a future-proof AI-driven solution to automate the loan process from KYC to servicing including scoring, automatic decisioning, limit management, and collateral management. ACP is a locally hosted or cloud-based solution for lenders looking to provide an efficient, competitive, and seamless omnichannel financing journey for all client segments (Retail, Commercial, Corporate, Sovereign, and FIs.) ACP is a multi-segment digital lending solution covering not only Retail, Commercial, Corporate, FIs, and Sovereign segments but also other specific types of lending such as Microfinance, BNPL, Embedded financing, Islamic finance, Green Loans, debt servicers & collectors. Axe Finance is the trusted partner of leading global banking institutions such as Société Générale, OTP Bank, APS Bank, Arab National Bank, Al Rajhi Bank, Saudi EXIM Bank, QNB, ADCB, FAB, Bank of Bahrain and Kuwait, Bangkok Bank, Vietcombank, VIB, Permata Bank, BRED Bank Cambodia, Fidelity Bank, Polaris Bank, African Development Bank Group. among many others.

Optimize your lending processes and accelerate your growth with Mortgage Automator, an advanced software solution for loan origination and servicing. Tailored explicitly for private and hard money lending firms in North America, this platform empowers lenders to automate essential tasks, boost productivity, and concentrate on what truly matters—expanding their business. The extensive loan origination suite offered by Mortgage Automator allows lenders to capture leads and loan applications, cultivate a solid sales pipeline, seamlessly manage communications and tasks, and enhance their overall lending workflow. Moreover, the loan servicing functionalities of Automator help lenders to reduce manual errors and conserve valuable time through its robust automation features. By implementing our complete fund structure solution, you can improve the reliability of your lending operations and provide investors with confidence in their investments. With Mortgage Automator, you not only streamline your lending practices but also position yourself for sustained growth in a competitive market. Embrace this innovative platform and take your lending business to new heights.

CREDITONLINE is a comprehensive software solution designed to streamline the operations of the loan industry. It facilitates seamless connections among various stakeholders within a cutting-edge lending ecosystem. Our offerings have been crafted through extensive collaboration with seasoned software developers and lending professionals boasting over a decade of experience in financial technology. This platform is ideally suited for retailers, alternative lending institutions, and financial organizations alike. With our forward-thinking technology and reliable partnerships, expanding your services and attracting more clients becomes simple, efficient, and affordable. This capability empowers your business to thrive and rejuvenate throughout any phase of its operational journey. CREDITONLINE stands out as the premier option for optimizing activities such as Loan Origination, Leasing, and Refinancing, ensuring that your enterprise remains competitive and agile in a dynamic market. By choosing CREDITONLINE, you're not just investing in software; you're securing a partner for sustainable growth and innovation.

MeridianLink’s Account Opening Software is an advanced solution that helps banks and credit unions efficiently manage and streamline the deposit account opening process. By combining digital onboarding tools like identity verification, e-signatures, and instant decisioning capabilities, the platform ensures a seamless and secure experience for new account holders. The system’s robust integrations with various core systems make data synchronization effortless and allow financial institutions to respond faster to consumer needs. Additionally, MeridianLink provides flexible configuration options that allow for tailored workflows, which can reduce manual processes and improve operational efficiency. The platform’s mobile-first design ensures that consumers can open accounts anytime, anywhere, creating a frictionless user experience. Beyond efficiency, MeridianLink’s Account Opening Software fosters deeper customer relationships by enabling cross-selling opportunities and enhancing customer retention. This comprehensive solution helps businesses reduce fraud, improve accuracy, and increase revenue by providing instant decisions and automating critical tasks. Ultimately, it supports financial institutions in maintaining high standards of security while improving their digital transformation journey.

SBS Banking Platform is a cutting-edge, cloud-native solution that provides financial institutions with the flexibility to scale according to their own needs, delivering seamless, digital-first experiences that can be accessed anytime, anywhere. Designed as a fully integrated, front-to-back platform, it fosters innovation across a variety of sectors, including retail banking, corporate banking, and neobanking. From digital and open banking services to deposits, payments, lending, and regulatory compliance, SBS Banking Platform equips financial institutions in the EMEA region with everything they need to stay ahead of the curve in an increasingly competitive market. By providing customizable solutions that align with the specific needs of each institution, the platform supports continuous growth and innovation. SBS Banking Platform is trusted by leading banks, earning recognition from industry giants such as Gartner, Forrester, NelsonHall, and IBS for its significant impact on the banking industry. Recent acknowledgments from Omdia for digital banking, Chartis for regulatory reporting, and NelsonHall for Cloud, SaaS & BPaaS reinforce the platform’s commitment to excellence and its position as a leader in modern banking technology. By streamlining operations and enhancing customer experiences, SBS Banking Platform is driving the future of digital banking.

LoanPro is a core lending software designed to facilitate loan servicing, empowering users to drive financial innovation with the necessary technology for their lending initiatives. By utilizing its proprietary API, LoanPro seamlessly integrates with existing software systems, promoting the use of additional integrations to streamline and automate various processes, ensuring that every element of the loan lifecycle is efficiently managed from one central location. The platform's adaptability enables users to swiftly adjust to emerging lending types and industry trends without the need for a complete overhaul, allowing them to maintain a competitive edge. With features like real-time database access and process automation, along with the capability to develop and manage multiple lending products on a single platform, LoanPro equips innovators with the vital resources needed to bring their ambitious ideas to fruition. This comprehensive approach helps clients not only to keep pace with the evolving financial landscape but also to lead in their respective sectors.

6sense Revenue AI™ removes uncertainty and provides essential data and insights that empower your revenue team to develop and transform high-quality pipelines into actual revenue. By doing away with the lengthy and costly guesswork that has hindered B2B revenue teams for years, 6sense Revenue AI™ fosters reliable revenue growth. It ensures that every digital investment is optimized while unveiling concealed buyer behaviors. By scrutinizing vast amounts of data, it identifies in-market accounts, enabling you to take appropriate actions at every step across multiple channels. Although numerous companies are interested in what you provide, traditional martech systems often fail to accurately gauge buyer interest. This crucial, elusive information resides in the Dark Funnel™, which 6sense effectively analyzes and brings to light. Furthermore, streamline your prospect follow-up using AI-driven conversational email solutions. With 6sense® Conversational Email, sales and marketing professionals can craft customized emails powered by AI, facilitating the conversion of prospects into valuable sales meetings. This innovative approach not only enhances engagement but also increases the likelihood of closing deals.

Figure Markets is a next-generation crypto platform that unites the best of DeFi and TradFi into one secure, transparent ecosystem. Buy, sell, and borrow crypto assets like BTC, ETH, and the SEC-registered stablecoin YLDS, all while maintaining full control with a self-custody-first model. Get $200 when you trade on the Figure Market's Crypto Exchange where it's ZERO trading fees, built on the Provenance blockchain for fast execution, deep liquidity, and decentralized custody. Need cash without selling your crypto? Instantly unlock liquidity with Crypto-Backed Loans against BTC or ETH with industry low rates starting from 8.91% APR, with no hard credit checks, no prepayment penalties, and 12 month terms. Keep your crypto, get your cash! Grow your holdings with high-yield options: Demo Prime: Earn up to 9% APY! YLDS Stablecoin: Earn 3.8% yield with the first SEC-regulated, yield-bearing stablecoin—adding trust and compliance to DeFi income. Why Figure Markets Stands Out: Zero trading fees to maximize your returns. Self-custody by design — you hold your keys, you hold your crypto. Regulatory compliance for greater security and stability. Real-world asset integration bridges blockchain with traditional finance. Instant crypto-backed loans offer flexible, non-destructive liquidity. Whether you're an investor, trader, or seeking passive income opportunities, Figure Markets offers a faster, smarter, and more secure way to manage and grow your portfolio. It's the platform where traditional finance and decentralized finance converge — putting the power back in your hands.

Warehouse-Native Customer Journey Analytics—No Black Boxes. Total Transparency. Kubit is the leading customer journey analytics platform, purpose-built for product, data, and marketing teams that need self-service insights, real-time data visibility, and complete control—without engineering bottlenecks or vendor lock-in. Unlike legacy analytics solutions, Kubit is natively integrated with your cloud data warehouse (Snowflake, BigQuery, Databricks), so you can analyze customer behavior and user journeys directly at the source. No data exports. No hidden models. No black-box limitations. With out-of-the-box capabilities for funnel analysis, retention metrics, user pathing, and cohort analysis, Kubit delivers actionable insights across the full customer lifecycle. Layer in real-time anomaly detection and exploratory analytics to move faster, optimize performance, and drive user engagement. Leading brands like Paramount, TelevisaUnivision, and Miro rely on Kubit for its flexibility, enterprise-grade governance, and best-in-class customer support. See why Kubit is redefining customer journey analytics at kubit.ai

Vehicle Acquisition Network (VAN) is a purpose-built vehicle sourcing platform that enables car dealerships to acquire high-margin, fast-turning used vehicles directly from private sellers—bypassing auctions, reducing acquisition costs, and accelerating inventory turn. Today’s automotive market is more competitive than ever. Wholesale prices are climbing, auction fees are rising, and reconditioning delays eat into profitability. VAN solves this by giving dealers the tools and talent they need to target, engage, and acquire for-sale-by-owner (FSBO) vehicles in their local market with speed and efficiency. With VAN, dealers can: Access thousands of local private-party listings in real time Use AI-powered filters to find the most profitable cars Automate personalized outreach and follow-up with sellers Track communications, tasks, and acquisition progress in one unified CRM Eliminate auction fees, transport delays, and wholesale surprises For stores that lack time or staff to do this work in-house, VAN also offers a Managed Buyer program—a turnkey service where VAN’s expert acquisition team works on your behalf to find, contact, and negotiate with private sellers. It’s like hiring a full-time buyer without the overhead. Whether you're a single rooftop looking for more control or a large group scaling a private-party acquisition strategy, VAN adapts to your dealership's workflow and goals. Dealers using VAN regularly see faster turn times, higher front-end grosses, and more predictable inventory pipelines. Trusted by over 250 rooftops across the U.S. and Canada, VAN is how modern dealers compete with Carvana, CarMax, and other direct-to-consumer disruptors—by sourcing smarter, not just spending more.