ServiceNow Cloud Observability vs. Elastic APM

Grafana Labs provides the leading AI-powered observability platform, built around Grafana—the most widely adopted open source technology for dashboards and visualization. Recognized as a Leader in the 2025 Gartner® Magic Quadrant™ for Observability Platforms, Grafana Labs supports more than 25 million users and thousands of organizations worldwide, from startups to Fortune 500 enterprises. Grafana Cloud is the open observability cloud, delivering full-stack visibility across modern applications, infrastructure, and digital services. Built on open source, open standards, and open ecosystems, the platform unifies metrics, logs, traces, and profiles into a scalable observability experience that helps teams detect issues earlier, resolve incidents faster, and operate more efficiently. At the core of Grafana Cloud is the open-source LGTM stack: Grafana for dashboards and visualization, Mimir for scalable metrics, Loki for logs, and Tempo for distributed tracing. Native OpenTelemetry and Prometheus support make it easy to collect telemetry from any environment, while hundreds of integrations connect existing systems and tools—allowing organizations to extend observability without vendor lock-in. Grafana Cloud also introduces powerful AI-driven observability capabilities. Grafana Assistant helps teams explore data, investigate incidents, and troubleshoot faster through an intelligent interface built for engineers. Adaptive Telemetry identifies high-value signals and aggregates the rest, helping organizations reduce telemetry costs while maintaining operational insight. With solutions spanning Kubernetes monitoring, application and infrastructure observability, frontend monitoring, database observability, incident response, synthetic monitoring, and performance testing, Grafana Cloud delivers the clarity teams need to move faster and operate with confidence.

A cloud-centric observability platform that enables organizations to oversee and analyze their workloads and performance through a unified interface. Keep an eye on all your cloud services while maintaining cost efficiency, detailed insights, and scalability. Groundcover offers a cloud-native application performance management (APM) solution designed to simplify observability, allowing you to concentrate on developing exceptional products. With Groundcover's unique sensor technology, you gain exceptional detail for all your applications, removing the necessity for expensive code alterations and lengthy development processes, which assures consistent monitoring. This approach not only enhances operational efficiency but also empowers teams to innovate without the burden of complicated observability challenges.

Site24x7 offers an integrated cloud monitoring solution designed to enhance IT operations and DevOps for organizations of all sizes. This platform assesses the actual experiences of users interacting with websites and applications on both desktop and mobile platforms. DevOps teams benefit from capabilities that allow them to oversee and diagnose issues in applications and servers, along with monitoring their network infrastructure, which encompasses both private and public cloud environments. The comprehensive end-user experience monitoring is facilitated from over 100 locations worldwide, utilizing a range of wireless carriers to ensure thorough coverage and insight into performance. By leveraging such extensive monitoring features, organizations can significantly improve their operational efficiency and user satisfaction.

NetCrunch is a modern, scalable network monitoring and observability platform designed to simplify infrastructure and traffic management across physical, virtual, and cloud environments. It monitors everything from servers, switches, and firewalls to operating systems, cloud platforms like AWS, Azure, and GCP, including IoT, virtualization (VMware, Hyper-V), applications, logs, and custom data via REST, SNMP, WMI, or scripts-all without agents. NetCrunch offers over 670 built-in monitoring packs and policies that automatically apply based on device role, enabling fast setup and consistent configuration across thousands of nodes. Its dynamic maps, real-time dashboards, and Layer 2/3 topology views provide instant visibility into the health and performance of the entire infrastructure. Unlike legacy tools like SolarWinds, PRTG, or WhatsUp Gold, NetCrunch uses simple node-based licensing with no hidden costs, eliminating sensor limits and pricing traps. It includes intelligent alert correlation, alert automation & suppression, and proactive triggers to minimize noise and maximize clarity, along with 40+ built-in alert actions including script execution, email, SMS, webhooks, and seamless integrations with tools like Jira, PagerDuty, Slack, and Microsoft Teams. Out-of-the -box AI-enhanced root cause analysis and recommendation for every alert. NetCrunch also features full hardware and software inventory, device configuration backup and change tracking, bandwidth analysis, flow monitoring (NetFlow, sFlow, IPFIX), and flexible REST-based data ingestion. Designed for speed, automation, and scale, NetCrunch enables IT teams to monitor thousands of devices from a single server, reducing manual work while delivering actionable insights instantly. Designed for on-prem (including air-gapped), cloud self-hosted or hybrid networks, it is the ideal future-ready monitoring platform for businesses that demand simplicity, power, and total infrastructure awareness.

NeuBird AI gives IT and SRE teams an always-on AI agent that handles the investigative heavy lifting so your engineers can focus on what actually requires human judgment. When an incident surfaces, NeuBird AI doesn't wait for someone to pick up their phone. It gets to work immediately, pulling from your logs, metrics, traces, and incident tickets to understand what broke, why it broke, and what needs to happen next. In many cases it acts before your team even knows there is a problem. It works alongside the tools you already have in place including Datadog, Splunk, PagerDuty, ServiceNow, AWS CloudWatch, and more. There is no rearchitecting your stack and no steep learning curve. Hawkeye by NeuBird reads across all of your signals the way an experienced engineer would and connects the dots that are easy to miss when you are under pressure and working fast. The impact shows up quickly. Incidents that previously demanded hours of manual investigation get resolved in minutes. Alert noise drops and on-call burden shrinks. And your team gets back the time and headspace to work on the things that move the business forward. NeuBird deploys as SaaS or inside your own VPC and operates within your existing security and compliance controls from day one.

Approximately 25 million engineers are employed across a wide variety of specific roles. As companies increasingly transform into software-centric organizations, engineers are leveraging New Relic to obtain real-time insights and analyze performance trends of their applications. This capability enables them to enhance their resilience and deliver outstanding customer experiences. New Relic stands out as the sole platform that provides a comprehensive all-in-one solution for these needs. It supplies users with a secure cloud environment for monitoring all metrics and events, robust full-stack analytics tools, and clear pricing based on actual usage. Furthermore, New Relic has cultivated the largest open-source ecosystem in the industry, simplifying the adoption of observability practices for engineers and empowering them to innovate more effectively. This combination of features positions New Relic as an invaluable resource for engineers navigating the evolving landscape of software development.

Wiz introduces a novel strategy for cloud security by identifying critical risks and potential entry points across various multi-cloud settings. It enables the discovery of all lateral movement threats, including private keys that can access both production and development areas. Vulnerabilities and unpatched software can be scanned within your workloads for proactive security measures. Additionally, it provides a thorough inventory of all services and software operating within your cloud ecosystems, detailing their versions and packages. The platform allows you to cross-check all keys associated with your workloads against their permissions in the cloud environment. Through an exhaustive evaluation of your cloud network, even those obscured by multiple hops, you can identify which resources are exposed to the internet. Furthermore, it enables you to benchmark your configurations against industry standards and best practices for cloud infrastructure, Kubernetes, and virtual machine operating systems, ensuring a comprehensive security posture. Ultimately, this thorough analysis makes it easier to maintain robust security and compliance across all your cloud deployments.

OpManager serves as the perfect comprehensive tool for monitoring your organization's entire network system. It allows you to meticulously track the health, performance, and availability of all network components, including switches, routers, LANs, WLCs, IP addresses, and firewalls. By providing insights into hardware health and performance, you can efficiently monitor metrics such as CPU usage, memory, temperature, and disk space, thereby enhancing overall operational efficiency. The software simplifies fault management and alert systems through instant notifications and thorough logging. With streamlined workflows, users can easily set up the system for rapid diagnosis and implementation of corrective actions. Additionally, OpManager boasts robust visualization features, including business views, 3D data center representations, topology maps, heat maps, and customizable dashboards that cater to various needs. By equipping users with over 250 predefined reports covering critical metrics and areas in the network, it empowers proactive capacity planning and informed decision-making. Overall, the extensive management functionalities of OpManager position it as the optimal choice for IT administrators striving for enhanced network resilience and operational effectiveness. Furthermore, its user-friendly interface ensures that both novice and experienced administrators can navigate the platform with ease.

Auvik Network Management offers a sophisticated software solution for network oversight that enables IT experts to gain comprehensive insight, automate processes, and manage their network infrastructure effectively. Organizations, regardless of their scale, rely on this cutting-edge platform to improve operational efficiency, bolster security measures, and enhance performance metrics. A key highlight of Auvik is its ability to provide real-time network mapping and discovery, which automatically creates interactive visual representations of your network’s layout. This feature simplifies the identification of devices, connections, and possible bottlenecks within the network. Such critical insights facilitate better planning and optimization of network architecture, ensuring peak efficiency and reliability. By leveraging Auvik’s capabilities, organizations can proactively address issues and adapt to changing network demands.

Cloudflare serves as the backbone of your infrastructure, applications, teams, and software ecosystem. It offers protection and guarantees the security and reliability of your external-facing assets, including websites, APIs, applications, and various web services. Additionally, Cloudflare secures your internal resources, encompassing applications within firewalls, teams, and devices, thereby ensuring comprehensive protection. This platform also facilitates the development of applications that can scale globally. The reliability, security, and performance of your websites, APIs, and other channels are crucial for engaging effectively with customers and suppliers in an increasingly digital world. As such, Cloudflare for Infrastructure presents an all-encompassing solution for anything connected to the Internet. Your internal teams can confidently depend on applications and devices behind the firewall to enhance their workflows. As remote work continues to surge, the pressure on many organizations' VPNs and hardware solutions is becoming more pronounced, necessitating robust and reliable solutions to manage these demands.