ServiceNow Cloud Observability vs. Elastic APM

Grafana Labs provides the leading AI-powered observability platform, built around Grafana—the most widely adopted open source technology for dashboards and visualization. Recognized as a Leader in the 2025 Gartner® Magic Quadrant™ for Observability Platforms, Grafana Labs supports more than 25 million users and thousands of organizations worldwide, from startups to Fortune 500 enterprises. Grafana Cloud is the open observability cloud, delivering full-stack visibility across modern applications, infrastructure, and digital services. Built on open source, open standards, and open ecosystems, the platform unifies metrics, logs, traces, and profiles into a scalable observability experience that helps teams detect issues earlier, resolve incidents faster, and operate more efficiently. At the core of Grafana Cloud is the open-source LGTM stack: Grafana for dashboards and visualization, Mimir for scalable metrics, Loki for logs, and Tempo for distributed tracing. Native OpenTelemetry and Prometheus support make it easy to collect telemetry from any environment, while hundreds of integrations connect existing systems and tools—allowing organizations to extend observability without vendor lock-in. Grafana Cloud also introduces powerful AI-driven observability capabilities. Grafana Assistant helps teams explore data, investigate incidents, and troubleshoot faster through an intelligent interface built for engineers. Adaptive Telemetry identifies high-value signals and aggregates the rest, helping organizations reduce telemetry costs while maintaining operational insight. With solutions spanning Kubernetes monitoring, application and infrastructure observability, frontend monitoring, database observability, incident response, synthetic monitoring, and performance testing, Grafana Cloud delivers the clarity teams need to move faster and operate with confidence.

NetCrunch is commercial, self-hosted, agentless network and IT infrastructure monitoring software for Windows Server. It monitors network devices, servers, virtualization platforms, cloud services including AWS, Azure, and Google Cloud, applications, websites, logs, telemetry, and custom data using technologies such as SNMP, WMI, REST APIs, and scripts. NetCrunch supports 680+ monitoring targets and provides 270+ ready-to-use Monitoring Packs for devices, applications, and operating systems. Policy-based monitoring automatically applies monitoring settings, Monitoring Packs, thresholds, and alerts to matching devices and systems. Licensing is based on monitored nodes and network interfaces rather than individual sensors, checks, or metrics. Real-time dashboards and automatic Layer 2 and routing topology maps provide visibility into network status and performance. NetCrunch supports event correlation, dependency-aware alert suppression, predictive thresholds, escalation, and 40+ automated response actions, including script execution, notifications, webhooks, and integrations with external IT and collaboration tools. NetCrunch also provides hardware and software inventory, network device configuration backup and change tracking, bandwidth monitoring, and network traffic analysis using NetFlow, sFlow, IPFIX, and other flow technologies. Distributed Monitoring Probes extend monitoring to remote and isolated locations, while REST APIs support integration and automation with external systems. NetCrunch is self-hosted on Windows Server and can monitor on-premises, air-gapped, cloud, and hybrid IT environments.

Approximately 25 million engineers are employed across a wide variety of specific roles. As companies increasingly transform into software-centric organizations, engineers are leveraging New Relic to obtain real-time insights and analyze performance trends of their applications. This capability enables them to enhance their resilience and deliver outstanding customer experiences. New Relic stands out as the sole platform that provides a comprehensive all-in-one solution for these needs. It supplies users with a secure cloud environment for monitoring all metrics and events, robust full-stack analytics tools, and clear pricing based on actual usage. Furthermore, New Relic has cultivated the largest open-source ecosystem in the industry, simplifying the adoption of observability practices for engineers and empowering them to innovate more effectively. This combination of features positions New Relic as an invaluable resource for engineers navigating the evolving landscape of software development.

NeuBird is the Agentic Operations Center. As production outgrows human understanding and agents arrive to fill the gap, NeuBird gives the enterprise one secure, audited point of access to its telemetry and its LLMs, queried in place with no data copied and tokens spent once, and a central memory that records every investigation, by human or agent, versioned and cited inside the customer's own environment. Working alongside the engineers who run production, NeuBird uses Context Engineering to catch incidents before the page and resolve them in minutes with the causal chain shown. Managers see every piece of agentic work in one view, and the enterprise's own agents connect over MCP to inherit the same context, memory, guardrails and audit trail. Backed by Xora Innovation, Mayfield and M12, NeuBird is headquartered in Redwood City, California. For more information, visit neubird.ai

Auvik Network Management offers a sophisticated software solution for network oversight that enables IT experts to gain comprehensive insight, automate processes, and manage their network infrastructure effectively. Organizations, regardless of their scale, rely on this cutting-edge platform to improve operational efficiency, bolster security measures, and enhance performance metrics. A key highlight of Auvik is its ability to provide real-time network mapping and discovery, which automatically creates interactive visual representations of your network’s layout. This feature simplifies the identification of devices, connections, and possible bottlenecks within the network. Such critical insights facilitate better planning and optimization of network architecture, ensuring peak efficiency and reliability. By leveraging Auvik’s capabilities, organizations can proactively address issues and adapt to changing network demands.

Cloudflare serves as the backbone of your infrastructure, applications, teams, and software ecosystem. It offers protection and guarantees the security and reliability of your external-facing assets, including websites, APIs, applications, and various web services. Additionally, Cloudflare secures your internal resources, encompassing applications within firewalls, teams, and devices, thereby ensuring comprehensive protection. This platform also facilitates the development of applications that can scale globally. The reliability, security, and performance of your websites, APIs, and other channels are crucial for engaging effectively with customers and suppliers in an increasingly digital world. As such, Cloudflare for Infrastructure presents an all-encompassing solution for anything connected to the Internet. Your internal teams can confidently depend on applications and devices behind the firewall to enhance their workflows. As remote work continues to surge, the pressure on many organizations' VPNs and hardware solutions is becoming more pronounced, necessitating robust and reliable solutions to manage these demands.

Gearset is an enterprise‑grade Salesforce DevOps platform designed to help teams apply best practices throughout their entire release process. It offers comprehensive tooling for metadata and CPQ deployments, automated pipelines, testing, code scanning, sandbox data management, backup and archive solutions, and deep observability, giving teams unrivaled oversight and control. More than 3,000 companies, including global leaders like McKesson and IBM, depend on Gearset to deliver securely at scale. By providing governance features, integrated audit logs, SOX/ISO/HIPAA support, parallel workflows, embedded security scanning, and compliance with ISO 27001, SOC 2, GDPR, CCPA/CPRA, and HIPAA, Gearset delivers the security and compliance enterprises need — while staying fast to adopt and easy to use. This balance of power and simplicity makes Gearset the platform of choice for organizations in highly regulated industries.

ScreenMeet provides a comprehensive range of secure, web-based tools for remote assistance and screen sharing, aimed at improving customer service and IT support. Its features include remote desktop access, live audio and video support, co-browsing, and asynchronous screen recording, enabling agents to provide seamless assistance to both customers and employees. Additionally, it seamlessly integrates with leading ITSM, CRM, and contact center platforms such as ServiceNow, Salesforce, and Microsoft Dynamics 365, ensuring a cohesive support experience. Tailored for large enterprises, ScreenMeet prioritizes security, scalability, and flexibility, making it an excellent choice for businesses looking to enhance support efficiency and boost customer satisfaction. By leveraging these tools, organizations can create a more connected and responsive service environment.

Log360 is a comprehensive security information and event management (SIEM) solution designed to address threats across on-premises, cloud, and hybrid environments. Additionally, it assists organizations in maintaining compliance with various regulations like PCI DSS, HIPAA, and GDPR. This adaptable solution can be tailored to fit specific organizational needs, ensuring the protection of sensitive information. With Log360, users have the ability to monitor and audit a wide range of activities across their Active Directory, network devices, employee workstations, file servers, databases, Microsoft 365, and various cloud services. The system effectively correlates log data from multiple sources to identify intricate attack patterns and persistent threats. It includes advanced behavioral analytics powered by machine learning, which identifies anomalies in user and entity behavior while providing associated risk scores. More than 1000 pre-defined, actionable reports present security analytics in a clear manner, facilitating informed decision-making. Moreover, log forensics can be conducted to delve deeper into the origins of security issues, enabling a thorough understanding of the challenges faced. The integrated incident management system further enhances the solution by automating remediation responses through smart workflows and seamless integration with widely used ticketing systems. This holistic approach ensures that organizations can respond to security incidents swiftly and effectively.

A comprehensive managed compute platform designed to rapidly and securely deploy and scale containerized applications. Developers can utilize their preferred programming languages such as Go, Python, Java, Ruby, Node.js, and others. By eliminating the need for infrastructure management, the platform ensures a seamless experience for developers. It is based on the open standard Knative, which facilitates the portability of applications across different environments. You have the flexibility to code in your style by deploying any container that responds to events or requests. Applications can be created using your chosen language and dependencies, allowing for deployment in mere seconds. Cloud Run automatically adjusts resources, scaling up or down from zero based on incoming traffic, while only charging for the resources actually consumed. This innovative approach simplifies the processes of app development and deployment, enhancing overall efficiency. Additionally, Cloud Run is fully integrated with tools such as Cloud Code, Cloud Build, Cloud Monitoring, and Cloud Logging, further enriching the developer experience and enabling smoother workflows. By leveraging these integrations, developers can streamline their processes and ensure a more cohesive development environment.