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What is Shiji Enterprise Platform?
A cloud-based platform designed specifically for property management systems (PMS), customer relationship management (CRM), and various other enterprise-level services is essential for modern hospitality. Many current hotel PMS solutions rely on outdated technology from the previous century, resulting in high setup costs, maintenance challenges, and user difficulties. It is crucial for large hotel enterprises to provide a contemporary alternative that meets today’s demands. This platform allows for hyper-personalized guest experiences through the use of unified global guest profiles that can be utilized across all properties, thanks to sophisticated and adaptive match-and-merge technology. Global hotel chains can enhance guest satisfaction by ensuring the security and accessibility of guest profiles. With more than 1,200 API endpoints, the platform’s comprehensive API infrastructure facilitates easy data access, empowering the creation of custom applications tailored to specific needs. The Shiji Enterprise Platform was specifically crafted for the requirements of global hotel operators, simplifying the process as you only need to set up your portfolio once, whether viewed from a global, regional, or brand perspective. Additionally, any updates made to the central configuration are automatically integrated across all locations, ensuring consistency and efficiency in operations. This streamlined approach not only enhances operational effectiveness but also significantly improves the overall guest experience.
What is SHR Maverick CRM?
In contrast to many CRM systems that only utilize a limited amount of data from external sources, Maverick enables you to discover, recognize, and reward your most valued guests, no matter where they made their reservations. Hoteliers using Maverick can analyze their online travel agency (OTA) customers with the same level of detail as they do for direct bookings. The sophisticated guest management software aggregates extensive profile data from the Windsurfer® CRS, ensuring that all information is accurately aligned and refined. This meticulous approach allows for the creation of detailed microsegments, which significantly improves the effectiveness of communication strategies aimed at guests. Additionally, Maverick incorporates a user-friendly marketing solution that facilitates email and text messaging campaigns, making management tasks more efficient. The Profile Management tool is essential for sorting and merging guest data sourced from various integrated platforms, providing a holistic view of guest behaviors and preferences. Users also benefit from the ability to define standardized fields and criteria for profile matching and merging, which further enhances the software's capability to deepen their understanding of their audience. Consequently, Maverick emerges as an indispensable tool for optimizing guest interaction and elevating satisfaction levels, making it an essential asset for any hotelier seeking to enhance their customer relationship management. Moreover, its versatility ensures that hoteliers can adapt to evolving market demands while maintaining strong connections with their clientele.
Integrations Supported
For-Sight CRM
Goki
MVI
Runnr.ai
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Shiji Group
Date Founded
1995
Company Location
China
Company Website
enterpriseplatform.shijigroup.com
Company Facts
Organization Name
SHR, Sceptre Hospitality Resources
Date Founded
1987
Company Location
United States
Company Website
shr.global/maverick-customer-relationship-management/
Categories and Features
Hospitality Property Management
Built-in Accounting
CRM
Catering
Employee Management
Extended Stay
Front Office Management
GDS / OTA Integration
Group Management
Guest Experience (GEM)
Housekeeping Management
Loyalty Program
Maintenance Management
Marketing Automation
Marketing Management
Multi-Property
Online Booking
Point of Sale (POS)
Reservations Management
Reviews Management
Single Property
Vacation Rental