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What is Shoelace?

Shoelace enables fast-growing brands to excel in Customer Journey Marketing by providing advertisements that enhance sales and foster customer satisfaction. With our team of specialists at your service, you can refine your advertising techniques, gain in-depth understanding of your marketing campaigns and audience, and engage your customers through Journey Marketing. Furthermore, our marketers' manual offers effective retention strategies specifically designed for DTC brands. As a business owner, it's essential to traverse multiple platforms while possessing in-depth knowledge of paid search, social media ads, email outreach, SMS initiatives, influencer collaborations, website enhancement, creative development, attribution models, and data analysis, all while overseeing your primary operations. Unlike conventional agencies, we see ourselves as your committed growth partner, fueled by a devotion to growth and a focus on data-driven strategies. Our methodology is rooted in pragmatism and seasoned knowledge, acknowledging that achieving sustainable growth demands both time and experimentation. While we may not suit those who desire quick outcomes, if your ambition is to build enduring and scalable growth, we are prepared to work in partnership with you. By joining forces, we can untangle the intricacies of marketing and propel your brand to new heights of success, ensuring that your vision is realized over the long term.

What is AdRoll?

We simplify the competitive landscape for e-commerce businesses. Our innovative AI functions as a squad of marketing specialists, empowering you to enhance your brand visibility and boost sales. AdRoll's dynamic growth marketing platform enables you to cultivate a brand that resonates with customers, convert more leads into loyal buyers, and strengthen customer retention. With a network comprising over 37,000 brands, AdRoll is continually expanding. Discover new audiences that will become enamored with your offerings. By integrating our proprietary AI with sophisticated audience targeting, we help generate awareness and drive traffic to your website. Engage your audience through various channels, including advertisements, emails, and your online store. Utilize the insights you have about your customers alongside our extensive database of over 1.2 million shopper profiles to identify products they will cherish and purchase. To foster growth, it’s essential to not only focus on acquiring new customers but also to nurture existing relationships. Delivering personalized and relevant cross-channel experiences will ultimately enhance loyalty and maximize lifetime value (LTV), ensuring sustainable success for your brand. Embrace this comprehensive approach to create lasting connections with your customers.

Media

Media

Integrations Supported

Mailchimp
Shopify
Yotpo
Adobe Marketo Engage
Axis LMS
Blueshift
FormKeep
Ikigai
Improvely
JitBlox
Madyourself
MyFormData
PayPal
Rippling
Routee
Stackla
VSIT Link Shortener
Volusion
Wix
Zapier

Integrations Supported

Mailchimp
Shopify
Yotpo
Adobe Marketo Engage
Axis LMS
Blueshift
FormKeep
Ikigai
Improvely
JitBlox
Madyourself
MyFormData
PayPal
Rippling
Routee
Stackla
VSIT Link Shortener
Volusion
Wix
Zapier

API Availability

Has API

API Availability

Has API

Pricing Information

$249 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Shoelace

Date Founded

2015

Company Location

Canada

Company Website

shoelace.com

Company Facts

Organization Name

AdRoll

Date Founded

2006

Company Location

United States

Company Website

www.adroll.com

Categories and Features

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

Retargeting

A/B Testing
Audience Targeting
Behavioral Targeting
Conversion Tracking
Geo Targeting
Mobile Retargeting
Personalization
Recommendation Engine
Social Media Retargeting

Categories and Features

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Retargeting

A/B Testing
Audience Targeting
Behavioral Targeting
Conversion Tracking
Geo Targeting
Mobile Retargeting
Personalization
Recommendation Engine
Social Media Retargeting

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

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