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What is Simplecast?

Introducing an innovative platform for managing and analyzing podcasts, Simplecast emerges as the leading choice for independent creators in the podcasting realm. With its user-friendly one-click publishing option, it enables creators to distribute their audio content effortlessly across popular platforms such as Apple Podcasts and Spotify. For nearly seven years, Simplecast has provided podcasters with outstanding tools to publish, distribute, and analyze their work effectively. Tailored specifically for podcasters, this platform guarantees that shows of any format and size have access to robust resources that were once only available to the industry's biggest players. The ease of releasing and sharing new episodes has reached new heights with advanced workflows and episode templates designed for quick distribution. By simply clicking a button, podcasters can reach their audiences on various channels, including Google Podcasts and Stitcher, making sure their content is accessible to listeners everywhere. This all-encompassing strategy not only streamlines the podcasting experience but also allows creators to dedicate their energy to what they excel at: telling engaging audio stories. Furthermore, the integration of analytics tools provides valuable insights into listener engagement, enhancing the ability of creators to refine their content based on audience feedback.

What is Magellan AI?

Magellan AI functions as an all-encompassing platform geared towards podcast advertising intelligence, streamlining media planning and performance measurement. It features the world's most extensive database of podcast advertising data, which includes over 50,000 podcasts. Advertisers and media buyers from agencies rely on Magellan AI's tools to effectively discover, engage with, and analyze the success of different podcasts, streaming audio, and YouTube videos. Publishers trust Magellan AI to boost ad sales through valuable insights and performance tracking, facilitate content acquisition, and refine ad operations. The platform's dashboard provides crucial metrics from podcast growth initiatives, such as downloads, unique listeners, and conversion rates among listeners. For the first time, podcast marketers can distinguish between first-time and returning listeners thanks to the capabilities of Magellan AI. Additionally, clients receive support from dedicated measurement success managers who assist with setup and resolve any challenges that may occur during the launch of new campaigns. This personalized assistance ensures that users can fully leverage their advertising opportunities and enhance the effectiveness of their campaigns, ultimately driving better results and maximizing return on investment.

Media

Media

Integrations Supported

AmpiFire
Apple Podcasts
Google Podcasts
Podcastpage
Podpage
Shift

Integrations Supported

ART19
Adjust
Castos
Google Tag Manager
GroundTruth
Microsoft Advertising
Omny Studio
Podbean
Segment
Shopify
Simplecast
Singular
The Trade Desk
YouTube

API Availability

API Availability

Pricing Information

$15 per month
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Simplecast

Date Founded

2013

Company Location

United States

Company Website

simplecast.com

Company Facts

Organization Name

Magellan AI

Date Founded

2016

Company Location

United States

Company Website

www.magellan.ai/

Categories and Features

Podcast

Distribution Tools
Podcast Web Hosting
Reporting / Analytics

Podcast Advertising

Not specified

Podcast Analytics

Not specified

Podcast Hosting

Not specified

Categories and Features

Marketing Attribution

Not specified

Podcast

Not specified

Podcast Advertising

Not specified

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