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What is Simpli.fi?

Our flagship offering, the Simpli.fi Programmatic Marketing Platform, streamlines the acquisition of highly-targeted impressions through numerous real-time bidding (RTB) ad exchanges. By utilizing Simpli.fi, programmatic marketers can harness unstructured data, opening up limitless opportunities for both display and mobile advertising strategies. The platform empowers marketers to focus on precise targeting, optimization, and analysis of display campaigns at the level of individual data elements, paralleling the capabilities afforded to local advertisers in pay-for-performance search, which ultimately enhances accuracy and minimizes inefficiencies. Notably, Simpli.fi is unique as the only programmatic marketing solution specifically crafted for unstructured data applications. Unlike many of its rivals that depend on generic technology acquired from third parties, Simpli.fi dedicates itself to developing proprietary technologies tailored for the effective use of unstructured data. Furthermore, the platform includes a well-rounded suite with DSP, DMP, and SSP features, allowing it to serve as a versatile tool for marketers. As a result, users experience a more cohesive and efficient approach to their programmatic marketing initiatives, leading to better performance outcomes and increased return on investment. This comprehensive functionality sets Simpli.fi apart as a leader in the programmatic marketing landscape.

What is Adobe Primetime?

We help you maximize the profitability of your inventory through our cutting-edge advertising technology, which allows you to leverage your data for more accurate audience targeting. In addition, we facilitate the distribution of television content on multiple platforms while protecting subscriber revenue. Our cloud-based solutions also defend your income from unauthorized account sharing, all while expanding the viewing options available to your customers. Adobe Primetime offers significant benefits to media companies, demonstrating an impressive 385% ROI, a 24% increase in average engagement time, and a 59% decrease in the delivery time for OTT video services. With coverage that reaches 99% of pay-TV households in the United States, we are ideally equipped to deliver customized TV-quality advertising experiences on all devices. Additionally, Adobe Primetime is specifically engineered to manage complex events, allowing you to effectively navigate viewership spikes during significant live broadcasts, such as the Olympics and the Super Bowl. This functionality not only boosts viewer satisfaction but also strengthens your brand's position within the competitive media industry. Ultimately, our solutions empower you to stay ahead in the dynamic landscape of media consumption.

Media

Media

Integrations Supported

AUDIENCEX
Adobe Photoshop Lightroom Classic
AgencyAnalytics
Beachfront
Bionic for Agencies
Blotout
Cross Pixel
DV Publisher Suite
Humming
Improvado
Intertrust ExpresssPlay
Meltano
NinjaCat

Integrations Supported

AUDIENCEX
Adobe Photoshop Lightroom Classic
AgencyAnalytics
Beachfront
Bionic for Agencies
Blotout
Cross Pixel
DV Publisher Suite
Humming
Improvado
Intertrust ExpresssPlay
Meltano
NinjaCat

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Simpli.fi

Date Founded

2010

Company Location

United States

Company Website

simpli.fi/platform/

Company Facts

Organization Name

Adobe

Date Founded

1982

Company Location

United States

Company Website

www.adobe.com/marketing/primetime.html

Categories and Features

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

OTT

API Access
Content Organization
Live Events
Monetization Tools
Multi-Service Integration
SDK
Scheduling
Video Hosting/Storage
Video Quality Optimization

Predictive Analytics

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

Retargeting

A/B Testing
Audience Targeting
Behavioral Targeting
Conversion Tracking
Geo Targeting
Mobile Retargeting
Personalization
Recommendation Engine
Social Media Retargeting

Categories and Features

OTT

API Access
Content Organization
Live Events
Monetization Tools
Multi-Service Integration
SDK
Scheduling
Video Hosting/Storage
Video Quality Optimization

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