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What is SimplyCast?

SimplyCast is a prominent provider of multi-channel engagement software, holding ISO 27001 certification and serving companies across the globe. The company specializes in both emergency and non-emergency communication solutions. With more than 20 distinct communication tools and channels, SimplyCast aims to enhance organizational efficiency. Their 360 Customer Flow Communication Platform offers an all-encompassing solution integrating marketing automation with inbound and interactive communication. Serving clients in over 175 countries, SimplyCast caters to numerous esteemed brands within the retail, nonprofit, and hospitality sectors. By allowing organizations to connect with customers through their preferred communication methods, SimplyCast ensures a tailored approach to engagement. This commitment to customization strengthens customer relationships and drives overall satisfaction.

What is MarketCast?

MarketCast is a top-tier global marketing research company that unites marketing, technology, and AI to empower brands in maximizing advertising effectiveness and cultivating enduring customer loyalty. At the heart of their offering is a groundbreaking Research Platform that integrates AI models, data science, and engineering to revolutionize the design, delivery, and analysis of research, enabling faster and more creative insights. MarketCast’s team of over 600 researchers, data scientists, and technologists collaborate to provide comprehensive solutions for advertising, brand tracking, entertainment content, and attribution challenges. Trusted by over 80% of the largest advertising spenders in the U.S., MarketCast specializes in helping clients identify and target the right audiences, optimize ad creative, and build long-term brand fandom through rigorous data fusion of consumer emotions and behaviors. Their culture values curiosity, continuous learning, and diversity, which fuels innovation and breakthrough discoveries for clients. MarketCast’s leadership includes experts in marketing, technology, and strategy who guide the company’s vision to be the most tech- and data-forward research firm worldwide. The company offers custom research solutions backed by cutting-edge AI and data science to solve complex marketing, content, and product development problems. They emphasize transparency and collaboration, working closely with clients to translate research into actionable insights that drive impact. MarketCast also engages in social responsibility and supports its employees through a diverse, inclusive environment. Overall, MarketCast positions itself as a partner that leverages the best of people, AI, and data to transform marketing research.

Media

Media

Integrations Supported

1CRM
Capsule
Convert Pro
ConvertPlus
Google Drive
Insightly
Microsoft Outlook
Nimble
Pipedrive
Salesforce
Shopify
Voxpopme
Zendesk Sell
Zoho CRM

Integrations Supported

1CRM
Capsule
Convert Pro
ConvertPlus
Google Drive
Insightly
Microsoft Outlook
Nimble
Pipedrive
Salesforce
Shopify
Voxpopme
Zendesk Sell
Zoho CRM

API Availability

Has API

API Availability

Has API

Pricing Information

$4.95 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

SimplyCast

Date Founded

1999

Company Location

Canada

Company Website

www.simplycast.com

Company Facts

Organization Name

MarketCast

Date Founded

1988

Company Location

United States

Company Website

marketcast.com

Categories and Features

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Emergency Notification

Contact Management
Geo Targeting
Mass Notifications
Scenario Planning
Templates
Two-Way Communication

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Restaurant Marketing

Advertising Management
CRM
Customer Data Platform
Email Marketing
Feedback Management
Loyalty Management
Marketing Automation
Menu Management
Online Ordering
Personalization
Promotion Management
SMS Marketing
Social Media Management
Website Builder

SMS Marketing

2-Way Messaging
Artificial Intelligence
Contact Management
MMS
Mass Texting
Message Personalization
Mobile Coupons
Mobile Keywords
Polls / Voting
Reporting/Analytics
Scheduled Messaging
Shortcodes
Text-to-Win

Categories and Features

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

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