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What is Singular?

In today's competitive landscape, successful marketers must pinpoint the most effective channels for their advertising investments. Singular enables this by delivering an all-encompassing perspective on marketing ROI, utilizing advanced attribution techniques, comprehensive full-funnel data, and superior fraud prevention measures. With its open integration framework, Singular allows you to evaluate and report on every channel you're utilizing, whether it's apps, web, SMS, referrals, email, or television. Moreover, Singular enhances your ROI analysis by merging attribution with top-tier cost aggregation, facilitated by robust data connectors that unveil marketing performance across all campaigns, publishers, creatives, and keywords. To ensure that your advertising budgets are directed toward genuine users and to mitigate the risks of misreporting, Singular offers an array of detection methods and pre-attribution fraud rejection that surpasses competitors. If you're still uncertain, it's worth noting that leading marketers from renowned companies like LinkedIn, Rovio, Microsoft, Lyft, Twitter, and EA trust Singular to provide them with a thorough overview of their marketing effectiveness. Such endorsements underscore the platform's reliability and versatility in navigating the complexities of modern marketing strategies.

What is Adswerve?

Adswerve operates as an all-encompassing platform that merges data, media, and technology, providing consulting, analytics infrastructure, and AI-powered solutions designed to help businesses transform their marketing data into actionable insights and quantifiable growth. By acting as a unified system, it integrates various components such as data strategy, measurement, media execution, and AI capabilities into a cohesive workflow, allowing for a seamless transition from unrefined data to optimized campaigns and well-informed decision-making. The platform underscores the necessity of building a strong data foundation through services like data modeling, aggregation, automation, and martech implementation, which guarantees a smooth flow of information across diverse systems for effective analysis and activation. Moreover, it enables organizations to unify their advertising, analytics, and customer data utilizing tools like Google Marketing Platform, Google Cloud, and Adobe Experience Platform, thus forming a centralized hub for scrutinizing customer behavior and performance metrics. This integration not only boosts operational efficiency but also offers deeper insights that can propel strategic marketing efforts, ultimately fostering a more data-driven approach to business growth. Additionally, by leveraging these capabilities, companies can stay ahead of market trends and adapt their strategies to meet evolving consumer needs effectively.

Media

Media

Integrations Supported

Adjust
Amazon Redshift
DataChannel
Liftoff
Liftoff
Magnetic
Micromerce
MobileAction
Pulse
SOOMLA
Scalarr
SplitMetrics Optimize
Storemaven
Successful Marine
Tapjoy
TrafficGuard
Unity
X Ads (Twitter Ads)

Integrations Supported

Google Cloud Platform
Google Marketing Platform

API Availability

Has API

API Availability

Pricing Information

Speak to us
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
Chromebook
Linux

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

Singular

Date Founded

2014

Company Location

United States

Company Website

www.singular.net/

Company Facts

Organization Name

Adswerve

Date Founded

2009

Company Location

United States

Company Website

adswerve.com

Categories and Features

Click Fraud

Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Refund Management
Risk Assessment

Data Analysis

Data Discovery
Data Visualization
High Volume Processing
Predictive Analytics
Statistical Modeling

ETL

Data Analysis
Data Filtering
Data Quality Control
Job Scheduling
Match & Merge
Metadata Management
Non-Relational Transformations
Version Control

Fraud Detection

Check Fraud Monitoring
Custom Fraud Parameters
Internal Fraud Monitoring
Investigator Notes
Pattern Recognition

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Mobile App Analytics

A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Push Notifications
Retention Tracking
Revenue Tracking
Uninstall Tracking

Mobile Marketing

Channel Attribution
Contextual Targeting
Email Marketing
Engagement Monitoring
Push Notifications
Text Messaging

Spend Analysis

Not specified

Categories and Features

Marketing Analytics

Not specified

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