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What is Smart Eye AI-X?

The AI-X signifies the newest evolution in Smart Eye’s series of compact, high-performance eye trackers, specifically designed for eye tracking studies involving screens up to 24 inches in marketing, UX, and media applications. Leveraging our substantial background in the automotive industry, we recognize the essential demand for solutions that not only perform well but are also cost-effective. This understanding, paired with twenty years of expertise in eye tracking technology, has led to the development of the AI-X, which stands out as a top-tier eye tracker, perfectly suited for extensive research involving many participants. Its portable design allows researchers to shift their studies from conventional laboratory settings to any location, effectively turning any environment into a mobile research lab with just a connection to a laptop. In addition, the AI-X’s adaptable structure allows for smooth transitions between different projects, screens, and uses, ensuring that researchers can quickly respond to evolving research requirements. This flexibility is crucial for maximizing efficiency and effectiveness in data collection, empowering researchers to glean insights in various contexts without unnecessary hindrances. Ultimately, the AI-X enhances the overall research experience by providing tools that are both sophisticated and user-friendly, thereby aligning with the modern demands of the industry.

What is Lumen?

Lumen combines state-of-the-art eye tracking technology with the largest attention panels available worldwide, along with cutting-edge advertising capabilities. This innovative approach turns the webcam on your phone or computer into a highly advanced eye tracking sensor, enabling Lumen to collect passive eye tracking data efficiently for media valuation and creative evaluations on a vast scale and with remarkable speed. Their predictive models utilize the latest machine learning techniques to evaluate how well advertisements capture attention based on their visibility characteristics. Recently, Lumen's pioneering eye tracking methods received considerable recognition, being celebrated as a standout at a conference organized by the prestigious Institute of Electrical and Electronics Engineers. As a firm focused on attention technology, Lumen excels at helping brands measure, acquire, and enhance the attention garnered by their marketing initiatives, thereby amplifying their effectiveness in a fiercely competitive advertising environment. By seamlessly combining these technologies, Lumen not only boosts the performance of advertisements but also equips brands with the insights needed to make informed, data-driven decisions that can lead to greater success. This holistic approach underscores the importance of attention in the digital age, making Lumen a vital partner for brands seeking to thrive.

Media

Media

Integrations Supported

Integrations Supported

Business MLM Software
Momentum Telecom

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub

Company Facts

Organization Name

Smart Eye

Date Founded

1999

Company Website

smarteye.se/ai-x/

Company Facts

Organization Name

Lumen Research

Date Founded

2013

Company Location

United Kingdom

Company Website

lumen-research.com/our-technology-v2/

Categories and Features

Eye Tracking

Not specified

Categories and Features

Eye Tracking

Not specified

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